Songting Dong

Senior Lecturer

Dr. Dong’s major research interest lies in studying consumers’ preferences, emotions and their behaviors in the digital age, and therefore understanding their decision making journey and helping companies understand and manage their existing and potential customers. He attempts to advance the knowledge in this area by improving preference elicitation methods and utilizing advanced quantitative modeling approaches.

Songting earned his Bachelor’s and Doctor’s degrees (both with distinction) from Tsinghua University. Part of his PhD training was conducted in Smeal College of Business, Pennsylvania State University. His research works have appeared in Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. He received the Emerging Researcher of the Year Award from Australian & New Zealand Marketing Academy in 2013.

Songting currently serves as an Associate Editor for Australasian Marketing Journal. He is a member of Digital Enablement Research Network (DERN), University of New South Wales, and a research team member in Institute for Sustainable Innovation and Growth (iSIG), Fudan University.

Journal articles
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Hauser JR; Dong S; Ding M, 2014, 'Self-Reflection and Articulated Consumer Preferences', Journal of Product Innovation Management, vol. 31, pp. 17 - 32, http://dx.doi.org/10.1111/jpim.12077
2014
Dong S; Ding M; Grewal R; Zhao P, 2011, 'Functional forms of the satisfaction–loyalty relationship', International Journal of Research in Marketing, vol. 28, pp. 38 - 50, http://dx.doi.org/10.1016/j.ijresmar.2010.09.002
2011
Ding M; Hauser J; Dong S; Dzyabura D; Yang Z; Su C; Gaskin S, 2011, 'Unstructured Direct Elicitation of Decision Rules', Journal of Marketing Research, vol. 48, pp. 116 - 127, http://dx.doi.org/10.1509/jmkr.48.1.116.
2011
Dong S; Ding M; Huber J, 2010, 'A simple mechanism to incentive-align conjoint experiments', International Journal of Research in Marketing, vol. 27, pp. 25 - 32, http://dx.doi.org/10.1016/j.ijresmar.2009.09.004
2010
Book Chapters
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Ding M; Dong S; Eliashberg J; Gopalakrishnan A, 2014, 'Portfolio Management in New Drug Development', in Ding M; Eliashberg J; Stremersch S (ed.), Innovation and Marketing in the Pharmaceutical Industry, pp. 83 - 118
2014
  • Best paper award in the marketing research track, Australian & New Zealand Marketing Academy Conference (2016)
  • Emerging Researcher of the Year Award, Australian & New Zealand Marketing Academy (2013)
  • ANU College of Business and Economics Publication Incentive Awards (2010, 2011, 2014).
  • Outstanding Reviewer Award, Journal of Marketing Science (2011, 2012, 2013)
  • Outstanding PhD Dissertation Award, Tsinghua University (2010)
  • First Place Award in the Doctoral Consortium Competition, Journal of Marketing Science Conference (2007)
  • Best Paper Award, China Retail Research Center (2006)
  • Disability Innovation Institute Research Seed Funding (2018), “Can Virtual Reality Games Increase Perspective-Taking and Helping Behaviours for Disabled People?”, research team member.
  • Industrial research funding from Ecosysnet (2018), Digital Enablement Research Network team member.
  • Industrial research funding from Berjaya Group (2017), Digital Enablement Research Network team member.
  • National Natural Science Foundation of China Grant (2016), “Parental and Peer Influences on Children’s Consumer Socialization” (NSFC No. 71602133, for 2017-2019), research team member.
  • National Natural Science Foundation of China Grant (2008), “The Formation and Inferential Factors of Word-of-Mouth Impact in the Internet Environment” (NSFC No. 70772018, for 2009-2011), research team member.
  • China Scholarship Council Grant (2007), funding for one-year studying abroad, solo recipient.
  • National Natural Science Foundation of China Grant (2006), “A Model Research of the Impact of Marketing Mix on Consumer Brand Choices” (NSFC No. 70572008, for 2007-2009), research team member.