Dr Yu-Ting Lin is a Lecturer in School of Marketing at The University of New South Wales. Prior to joining UNSW Sydney, Yu-Ting received her PhD in Marketing at Imperial College Business School, Imperial College London. Yu-Ting holds a BBA degree from the National Chiayi University, and an MS degree from the National Chengchi University, where she both majored in Management Information Systems. Her industry experience as a user experience designer and project manager at the Institute for Information Industry supported various teams to pass business trials for a successful spin-off.
Yu-Ting has four patents relating to interactive e-publishing templates, sharing data through mobile apparatus, conversion methods of mobile applications and an integrated platform with the personalized experience. She participated in a residency program at the IBM Thomas J Watson Research Center in New York for a joint study on the mobile application use case, and co-developed a blueprint for maintaining ebooks industry subsidized by the Ministry of Economic Affairs, R.O.C. Taiwan, and is affiliated with Imperial College London.
Yu-Ting’s research interest lies at the intersections of the human mind and digital technology including emotions, data-driven marketing and service innovation. Her research work has been accepted for publications in the Journal of Marketing, Journal of Service Research, European Journal of Marketing, IEEE Transactions on Engineering Management, Simulation Modelling Practice and Theory, among others.