Design Thinking and Experimentation

Create new products and services and transform your business model with human centred design.

The world within which business leaders operate has never been more accelerated. Recent global events have required organisations to pivot their products, services, distribution channels and business models overnight. Ambitions and strategies around digital innovation are fast-tracked. Innovation is no longer a ‘nice to

have’ concept - it is a requirement to survive and thrive. This course will explore Design Thinking as a customer centric, creative and experimentation driven approach to innovation and transformation, for surviving and thriving in a world of constant disruption.

Your organisation will benefit from leaders who are more capable at driving a culture of innovation and applying design thinking principles to real world business challenges, particularly in times of disruption.

Key Learning Outcomes:

• Align innovation, design thinking, business model design and experimentation to your organisation’s success
• Create the right environment in your organisation to make design thinking and innovation a culture
• Apply creative thinking to generate and lead new solutions
• Identify the winners and harvest potential ideas
• Prototyping to think and learn fast and test prototypes with customers
• Use Business Model Canvas to develop value propositions and to identify, test and reduce risk
• Develop structured approach and skills to build and run experiments
• Make decisions and operate efficiently in chaos with insufficient data