Join our Business Insights Project, a transformative experience designed for students seeking profound insights into businesses’ external environment, markets, customer base, and future growth opportunities through data-driven analysis. In this course, you'll immerse yourself in a dynamic project environment, leveraging curated datasets that may include an organization's internal data and publicly available resources. Through advanced clustering and segmentation analyses, you will unlock powerful insights that can drive businesses forward.



  • Acquire in-demand skills and knowledge that will open doors to new career opportunities in data analytics and business intelligence.
  • Harness the potential of clustering and segmentation techniques to uncover hidden opportunities and trends in businesses data.
  • Develop expertise in clustering and segmentation analysis techniques, positioning yourself as a data-driven decision-maker. 
  • BCom students can (The benefits listed below are conditional upon fully completing the course):
  1. Earn 24 Business Experience Points towards your Bachelor of Commerce degree at UNSW
  2. Accumulate 48 BCoins per unit that can be redeemed for valuable rewards


Key Course Details

  • Course Length: Three weeks
  • Delivery Format: Virtual team-based learning
  • Commitment: Approximately 50 hours total
  • Prerequisites:
  1. Career Accelerator: Essentials modules must be completed prior to enrolment, log in using student-enrolment key: Career_Accelerator.
  2. You have achieved a score in yellow or green zone for your LinkedIn profile on the Career AI platform (Aspire module)
  3. Recommended for students with some background in Data Analytics. Please provide evidence of any data related course (course unit, microcredential, etc.) you have completed or attended.
  • Certification/Badge Requirements:
  1. Compulsory pre-program information session
  2. Draft market research and insights report submission
  3. Final report submission
  4. Final Presentation
  5. Student feedback survey
  • Program Dates
Term Orientation Course dates


Application Deadline


Term 2 2024


Tue 2 July

3 - 4pm


9 – 26 July


2 June



Contact us

For further enquiries, please email Career Accelerator