The UNSW Business School, in partnership with Practera are offering students the opportunity to work on a 2-week real-world business experience.

Social Media Strategy is a virtual team-based work integrated learning experience where student teams are connected with industry partners to solve real problems. The project will be to scan the market changes, identify growth or adaptation options of their assigned project and look to innovate the clients’ business model with a social media strategy.

Students will be required to commit to 25 hours in total over the 2-week experience. Student teams can meet in person or collaborate completely online to complete the project.

Applications for Term 1 2022 are now open and will close at 9am, 17th January 2022. 

Program Dates: 21 February – 4 March 2022, Information Session Thursday 17th February 2022  

Apply Now 

Social Media Strategy is open to all UNSW Business School students, both undergraduate and postgraduate. Career Accelerator: Essentials modules must be completed prior to enrolment, log in using student-enrolment key: Career_Accelerator. If you’re not a UNSW Business School student, please email Career Accelerator. 

Applications for Term 1 2022 are now open and will close at 9am, 17th of January 2022.

Program Dates: 21 February - 4 March 2022, Information Session Thursday 17 February 2022

Applications Now Open


This is an extra-curricular program. To gain the official certification, you must complete:

  • Compulsory pre-program information session
  • The 25-hour time commitment
  • Draft market research and insights report submission
  • Final report submission
  • Student feedback survey
Term 1 Social Media Strategy Thu 17 Feb 21 Feb - 4 Mar
Term 2 Social Media Strategy Thu 2 Jun 6-17 Jun