Tom Willma
Email: t.willma@unsw.edu.au
Supervisors: Oliver Bown, Anna Munster
My research strides across the fields of media studies, music studies and science and technology studies. I’m particularly interested in the relationships between creative work and contemporary technologies (think generative AI, machine learning, metaverse, digital avatars, platforms and cloud technologies etc). My specialisation is in the music sector, particularly, how recent music-tech transformations are interfacing with creative work, culture and policy both in Australia and globally. I’m often working across UNSW and the University of Sydney (USYD) on a range of projects. I teach within the discipline of Media and Communications at USYD and work as a research assistant with A/Prof. Benedetta Brevini on the ARC funded project ‘Online Hostilities in Australian Digital Cultures' (housed at RMIT). I am also a founding member and research assistant for the Creative AI Research Network alongside Kazjon Grace and Oliver Bown.
I completed my Bachelor of Arts (Honours) at USYD and my Bachelor of Music Studies at the Sydney Conservatorium of Music. I’m also a current member of UNSW’s Creative Technologies Research Lab, the Creative AI Research Network, an Australian Postgraduate Representative for the Australian Aotearoa New Zealand Communication Association and a joint HDR Rep (with the incredible Marcia Swaby) for UNSW’s school of Art & Design. I’m always happy to chat so feel free to reach out!
- Research area
- Research outputs
- Media studies
- Cultural industries
- Popular MusicGenerative artificial intelligence
- Machine learning
- Avatar Performance
- Virtual Bands
Publications
- Willma T (2025) ‘Beyond identity embodiment: Relocating avatars and avataring in contemporary digital media’, Media International Australia, doi:10.1177/1329878X251378857
- Jovic D, Butt M-A, Stanton R and Willma T (2023) ‘Why play when you can watch or listen? Multi-modal engagements in digital gaming’, AoIR Selected Papers of Internet Research, 2022, doi:10.5210/spir.v2022i0.12958
Conferences
- Willma T (2025) ‘On Authenticity: Musicians, markets and machine learning’, The Artist and the Algorithm, University of Western Sydney, Australia
- Willma T and Bown O (2025) ‘NIME 2025 workshop: Global entanglements, music and the commodification of cultural labour in the age of AI’, New Interfaces for Musical Expression, Canberra, Australia
- Willma T (2024) ‘Beyond embodiment: Rethinking performer avatars in the virtual creative industry’, Australian and Aotearoa New Zealand Communication Association, Melbourne, Australia
- Jovic D, Butt M-A, Stanton Ryan and Willma T (2022) ‘Why play when you can watch or listen? Multi-modal engagements in digital gaming’, Association of Internet Researchers, Dublin, Ireland
- Willma T (2022) ‘When game music tops the charts: A study on K/DA, Riot Games and mixed reality’, Digital Games Research Association Australia, virtual conference, Australia