Xiaofan Gu
PhD Candidate
Arts, Design & Architecture
School of the Arts & Media
Email: xiaofan.gu@unsw.edu.au
Supervisors: Lukasz Swiatek, Sukhmani Khorana
- Research area
- Research outputs
In my present scholarly endeavors, I am concentrating on the dynamics of celebrity endorsement within the realm of Chinese social media, and how socio-cultural factors have shaped celebrity endorsement in China.