Emotions key factor behind rising obesity rates
At this Learn@Lunch lecture, Associate Professor Garg explored the intersection of emotional states like sadness, helplessness and happiness, and consumer judgment.
Published on the 29 May 2015
Associate Professor Nitika Garg’s research has shown there is truth to the Hollywood film cliché where the heartbroken hero consoles themselves with a litre of ice cream or entire box of chocolates. Her research has shown that people feeling sad consume significantly more fatty, tasty food products than those who are feeling happy. Sad people are prone to reach for chocolate over an apple, and they’re also willing to pay a higher price for ordinary products such as a bottle of water.
At this Learn@Lunch lecture, Associate Professor Garg explores the intersection of emotional states like sadness, helplessness and happiness, and consumer judgment. She discusses how public policy makers are attempting to reverse rising obesity rates and looks at the role marketers have to play in this global issue.
Listen to this engaging and highly relevant lecture below.