Opinion: Why the construction industry needs to innovate
Published on the 06 Jul 2015
Words by professor Martin Loosemore. Martin Loosemore is Professor of Construction Management at UNSW and is a Fellow of the Royal Institution of Chartered Surveyors and a Fellow of the Chartered Institute of Building.
Business leaders are constantly told that innovation is ‘essential’ to business growth, competitiveness and productivity in a world of increasing competition and depleting natural resources.