Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences is an exciting new free online course from UNSW Art & Design in collaboration with digital media think-tank and creative workshop X Media Lab, launching on September 19, 2016.
The course is ongoing, and opens for enrolment each month. This gives you the flexibility to learn at a pace that suits you.
Learn the strategies used in Hollywood to create innovative multi-platform storytelling experiences, from leading names in transmedia storytelling from the US, Canada, the UK and Australia.
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change.
Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans?
More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms.
This course is designed for creative professionals, students, or anyone interested in gaining an ‘inside’ understanding of leading industry storytelling practices in contemporary culture using digital and emerging technologies. If you have a great story idea for entertainment, marketing or social change and want to learn how to develop it into an engaging multi-platform narrative experience that you can share with the world, then this is the course for you.
This course will help you to design a strategy for developing and telling your own transmedia story. By completing the course you will learn about what it takes to:
The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas.
You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. You’ll also hear from the following transmedia professionals brought to you by our industry partner X Media Lab.
Sign up now to begin developing your own story idea into a transmedia story world with gudiance and insights from UNSW Art & Design academics and industry professionals: