The automated digital marketing platform has won the 2016 Peter Farrell Cup. The prize is $15,000, with which they plan to develop their platform further.

The 16th annual event saw runners up Mini-Epi receive $7,500 for their new auto-injector medical device for injecting adrenaline - an alternative to the traditional EpiPen. Third place went to RentAssure – a platform which invites both parties to verify and agree on the condition of the property and its content to make bond disputes easier, they received $5000.

Over three months, with the support of industry mentors, teams develop their business ideas which are then pitched to a live judging panel, including members of Sydney’s innovation and entrepreneurship community.

Hundreds of teams entered the Cup this year, which is named after Peter Farrell, the founder and Chairman of ResMed and 2001 Australian Entrepreneur of the Year. Eleven finalists qualified for the final, to pitch for major prizes in Australia’s first student-run entrepreneurship competition.

The annual UNSW Australia Business School challenge, which is brought by the Centre for Innovation and Entrepreneurship (CIB) is recognised as one of the most important entrepreneurial activities at the university and is open to students from all faculties.

Media contact: Ibrar Khan: 02 9385 9887 |