Harness innovation and disruption to reinvent business models for growth
AGSM program shows how innovation strategies boost productivity, growth and competitive advantage
AGSM program shows how innovation strategies boost productivity, growth and competitive advantage
In today’s rapidly accelerating world, the landscape in which traditional Australian businesses operate has changed. Through technological disruption, industries aren’t just limited to their immediate local competition but must now compete on a global scale to remain competitive.
The Boston Consulting Group (BCG) surveyed more than 1,500 global senior executives, and 75% of respondents reported that innovation is among the top three priorities for their companies to remain competitive within their current industry. However, only 27% said their organisations were actively pursuing innovation within their current business models.
The AGSM Harnessing Innovation for Growth short course will deepen your understanding of the types of innovation strategies participants can utilise to deal with disruption and reinvent organisational business models. Innovation can boost productivity, drives growth and helps solve a vast array of customer and organisational problems which is key to a long-term competitive advantage.
“I was inspired to create this course because we're living in a world with disruption; change, technology evolution, and uncertainty – and we need to learn how to embrace it. To get excited by it,” said Jeffery Tobias, AGSM Fellow and Short Course Program Director.
The program helps executives, leaders and managers navigate the challenges of the digital economy and understand the technologies shaping the future of business. Participants from diverse domestic and international regions, across a range of roles and industries, will learn to evaluate new technologies, make informed decisions, and drive innovative projects to develop a growth mindset within an organisation.
The need to incorporate innovation within business models is an important strategy for driving growth and proposing new ways of doing business in Australia and globally. Adapting to the shifting mindset of being customer-central first, means understanding how to embrace change and develop business strategies to enhance the customer experience, and ensuring their needs are at the centre of all future company decision making.
“Innovation can happen anywhere within any organisation from a well-established company to emerging industries, to an entrepreneurial start-up. Every company needs to engage in some form of innovation through successful exploitation of new ideas to remain efficient and increase profitability,” said Jeffery.
“If we look at the economic climate of today, and the global changes that are affecting us on an hourly basis it is essential we learn, as business leaders, how to embrace uncertainty. We need to learn how to be innovative and look forward into the new ways we are going to use technology, artificial intelligence, blockchains and design thinking, to stay relevant in a world where personalisation and a customer-first mentality are directing industry strategies.”
Through a combination of the latest thinking on innovation, case studies, and simulations this course will help you build a toolkit that can be implemented within your current business strategy model and you will return to your organisation as an innovation leader.
To find out more about this program, click here: https://www.business.unsw.edu.au/agsm/short-courses/strategy-change-innovation/harnessing-innovation-for-Growth