In the heart of innovative research and technological advancement, the Research Centre for Integrated Transport Innovation (rCITI) at UNSW boasts a team led by the dynamic Professor Taha Hossein Rashidi.

As the Director of rCITI, Professor Hossein Rashidi emphasizes the centre's commitment to contributing significantly to the future-proofing of our cities. Through collobrations with government bodies and industry, rCITI plays a pivotal role in transforms research from classrooms and laboratories into real-world applications. This strategic positioning places rCITI at the forefront of technological innovation and emerging research themes.

Professor Hossein Rashidi is at the helm of research that delves into the intricate interplay between travel behavior and time use, exploring the transformative potential of new mobility technologies in influencing these dynamics.

Research Focus Areas:

  1. Travel Behavior Analysis: Unraveling the patterns and intricacies of how individuals navigate and engage in travel.

  2. Transportation Planning: Developing strategies to optimize and enhance transportation systems for more efficient and sustainable urban mobility.

  3. Activity-Based Travel Demand Modeling: Understanding the demand for travel based on individuals' activity participation patterns, providing valuable insights for planning and infrastructure development.

  4. Housing Search and Land Use Modeling: Investigating the relationships between housing trends, land use, and their implications on urban development.

  5. Integrated Land Use and Transportation Models: Crafting comprehensive models that bridge the gap between land use and transportation planning, promoting a holistic urban development approach.

  6. Goods Movement Modeling: Analyzing and optimizing the movement of goods within urban areas to enhance supply chain efficiency.

  7. Microsimulation Modeling Methods for Urban Activities: Employing advanced modeling techniques to simulate and analyze urban activities at a micro-level for more accurate predictions.

  8. Transportation Market Modelling: Developing mathematical representations of transportation systems to analyze and predict the behavior of various parties such as travelers and service providers in terms of travel demand, mode and route choices, infrastructure use, and economic considerations.

If you're intrigued and wish to delve deeper into the groundbreaking research conducted at the UNSW Research Centre for Integrated Transport Innovation, the team welcomes inquiries.

Feel free to reach out via email at or connect with them on LinkedIn.

The journey to understanding and shaping the future of urban living begins with collaboration and exploration – and rCITI is at the forefront of this transformative endeavor.