The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference, proudly hosted by the UNSW Business School, is set to make its return to Sydney in 2024. As the largest annual gathering of marketing scientists worldwide, this conference brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.

Featuring an unparalleled program comprising over 180 sessions and more than 600 speakers from all across the world, the Marketing Science Conference 2024 is set to be a gathering of minds unlike any other. From leading marketing scholars to seasoned practitioners and influential policymakers, attendees will have the opportunity to engage with thought leaders shaping the future of marketing.

This edition of the conference holds special significance as it marks the return of the event to Sydney after its last Australian edition here in 1995, which was led by Conference Chairs Professor John Roberts and Professor Pamela Morrison of UNSW.

The 2024 edition, expecting close to 1,000 attendees, will be hosted by Conference Chairs Professor John Roberts, Professor Harald van Heerde, Professor Valentyna Melnyk, and Professor Maggie Dong. The return of ISMS Marketing Science Conference highlights Sydney and UNSW as a premier hub for academic discourse and exchange in the field of marketing.

For more information and to register for the ISMS Marketing Science Conference 2024, please visit