UNSW Online launches new Graduate Certificate in Marketing Analytics

The new Graduate Certificate in Marketing Analytics equips students with essential skills to measure, manage, and optimise business, product and marketing strategies. This fully online program is designed for professionals aiming to leverage data and enhance their expertise in marketing analytics tools and techniques, addressing industry-wide skills gaps.

The program includes courses such as Introductory Data Analysis, Social Media & Digital Analytics, Managing Customer Analytics and Foundations of Marketing Analytics, among other elective options.

The new program is part of the Master of Analytics suite. Students can continue their studies with the Graduate Diploma in Analytics, a Master of Analytics or a Master of Analytics with a specialisation in Marketing Analytics.

Developed by the School of Marketing at UNSW Business School, the Graduate Certificate is delivered 100% online in an accelerated hexamester calendar and offers six intakes of eight-week study blocks each year.

Applications are now open for the Graduate Certificate in Marketing Analytics, with the first intake starting in Hexamester 1, 2025 (January 6, 2025). For more information, please visit the UNSW Study Online website.

The Graduate Certificate in Marketing Analytics adds to the growing UNSW Online portfolio, which includes the Master of Analytics, Master of Applied Finance, Master of Cyber Security, Master of Data Science, Master of Financial Technology, Master of Human Resource Management and Master of Management. These programs cater to the increasing demand for flexible and engaging postgraduate content.

UNSW Online is committed to providing a world-class, high-quality online experience.

If you are interested in developing a fully online postgraduate program for your school or faculty, please get in touch at online@unsw.edu.au.