Miss Ada Choi

Ada is a PhD Candidate in the School of Marketing, under the supervision of S.H.A.R.P. Research Professor Harald van Heerde. Ada holds MComm (High Distinction) from the University of Sydney. She has published in high-quality journals such as Journal of Retailing (ABDC-A*). Her research focuses on consumer financial behaviour, and she has recently received the ISMS Doctoral Dissertation Early Stage Research Grants.

Ada previously worked for more than 10 years in the higher education industry. Her responsibilities included university governance, student recruitment and marketing, event planning and management, and peer and academic tutoring and lecturing. At the University of Sydney, she served as a member of the University Academy Quality Committee, Graduate Advisory Student Committee and Sydney Postgraduate Student Representative Association. At the University of New South Wales, she served as Vice President (Research) at the Postgraduate Council and a PhD student representative of the School of Marketing. She is also an accredited teacher in New South Wales and Queensland, and previously held management roles in the entertainment and e-commerce industries.

Ada has received various nominations, awards and scholarships during both her undergraduate and postgraduate studies. She presented her research at the ISMS Marketing Science Conference and her PhD is fully funded by UNSW Full Tuition Scholarship and Business School Supplementary Scholarship. She also received funding, awards and scholarships from the Australian Government, the Macao SAR Government, the University of Sydney, the University of Queensland, INFORMS Society for Marketing Science, Zhejiang University, Korea University, Deakin University and the Queensland University of Technology. She served as an official International Student Ambassador of the City of Sydney and has been awarded the Australia-China Alumni Awards 2022, UNSW Research Awards 2023, UNSW Students' Choice Teaching Awards 2024 and many more.