Dr Ardalan Sameti
Casual Academic
Ph.D. in Business (Marketing & Management: Strategy, Macquarie University, Sydney, Australia, 2021)
Business School
School of Management and Governance
Ardalan holds a PhD. in Business (Marketing & Management: Strategy, Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at several universities. His main expertise and research are in the fields of strategy (business & marketing strategies), entrepreneurship, innovation management, brand management, creativity & design thinking, NPD, IMC, CB, & HRM.
Ardalan’s recent research ranks in his fields of expertise place him among the top worldwide researchers, and most recently, his research ranked 77th worldwide among researchers in “Innovative Product Design and Consumer Engagement” fields (Scival, 2025). Ardalan’s work bridges innovative product/service design and consumer engagement, relationship marketing and supply chain governance, organizational change dynamics, advertising, and creative design-thinking frameworks. His research profile combines international collaboration with strategic focus on emerging areas at the intersection of business strategy, consumer-centered innovation management, and organizational transformation.
Besides academia, he has worked for more than 15 years in marketing roles for companies and organizations. Ardalan is also a member of Product Development & Management Association (PDMA), Australian Innovation Management Institute (AIMI), Australian Marketing Institute (AMI) (Certified Practicing Marketer), Australian Institute of Management (AIM), and Design Institute of Australia (DIA).
E-mail
- Publications
- Media
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision
International Research Training Program (IRTP) Scholarship (from the Australian Government), 2017
UNSW Vice-Chancellor's Awards (Nominated for 2025)
Teaching Awards (USYD & UNSW, 2025)
Publications:
- SAMETI, A., MASHHADY, A., KHALILI, H., & Kim, N. 2025. How Is a Product Manager-Designer Relationship in a Professional Setting Stimulated to Generate a Creative Outcome? Technovation, Vol. 145. The journal is rated decent A, Q1, IF five years: 12.4.
https://www.sciencedirect.com/science/article/abs/pii/S0166497225000902?via%3Dihub
https://businessthink.unsw.edu.au/articles/innovation-management-product-development-collaboration
- SAMETI, A. 2023. Strategic Horizon of Product Market Success: Comparing Alternative ‘Strategic Landscapes’ of the New Product Development Process. Journal of Product & Brand Management, Vol. 32 No. 7, pp. 1163-1181. The journal is rated A, Q1, IF five years: 5.7.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2022-3994/full/html
- MASHHADY, A., KHALILI, H. & SAMETI, A. 2022. Does Change Agent Selection Procedure Matter? A strategic decision-making toward a more objective selection approach. Leadership & Organization Development Journal, Vol. 43 No. 8, pp. 1157-1185. The journal is rated B, Q1, IF five years: 4.2.
https://www.emerald.com/insight/content/doi/10.1108/LODJ-01-2022-0041/full/html
- SAMETI, A., KOSLOW, S., & MASHHADY. A. 2022. Are Product Design Researchers and Practitioners on the Same Page? The way professional product designers view creative design. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 951-970. The journal is rated A, Q1, IF five years: 5.7.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-07-2021-3560/full/html
- SAMETI, A. 2022. The Missing Link in the Evolution of Product Design: A Strategy Roadmap towards Product Development Success. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 899-937. The journal is rated A, Q1, IF five years: 5.7.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-10-2020-3181/full/html
- KOSLOW, S., SAMETI, A., van Noort, G., G. SMIT, E. & SASSER, S. 2021. When Bad Is Good: How the Quality of an Advertising Agency’s Perceived Client Relationship Challenges Creativity. Journal of Advertising, 51:3, 385-405. The journal is rated A, Q1, IF five years: 9.7.
https://www.tandfonline.com/doi/full/10.1080/00913367.2021.1980469
- MASHHADY, A., KHALILI, H. & SAMETI, A. 2021. Development and application of a service design-based process for improvement of human resource management service quality. Business Process Management Journal, 27, 459-485. The journal is rated B, Q1, IF five years: 3.8.
https://www.emerald.com/insight/content/doi/10.1108/BPMJ-04-2020-0164/full/html
- KHALILI, H. & SAMETI, A. 2017. Healthcare quality and medicine reimbursement criteria in Iran. International Journal of Pharmaceutical and Healthcare Marketing, 11, 455-470. The journal is rated B, Q1.
http://www.emeraldinsight.com/doi/abs/10.1108/IJPHM-06-2016-0032
- SAMETI, A. & KHALILI, H. 2017. Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention. Intangible Capital, 13, 523-547. The journal is rated C, Q3.
http://www.intangiblecapital.org/index.php/ic/article/view/986
- SAMETI, A. & KHALILI, H. 2016. Analyzing motivational factors influencing selection of commercial websites by consumer in the E-commerce (B2C). International Journal of Electronic Marketing and Retailing, 7, 39-65. The journal is rated C, Q3.
http://www.inderscienceonline.com/doi/abs/10.1504/IJEMR.2016.075326
- KHALILI, H., SAMETI, A. & SHEYBANI, H. 2016. A Study on the Effect of Empowerment on Customer Orientation of Employees. Global Business Review, 17, 38-50. The journal is rated C, Q2.
https://journals.sagepub.com/doi/full/10.1177/0972150915610674
- SAMETI, A., KHALILI, H. & SAEDYAN RAD, B. 2015. A Survey on Natural Persons and Corporate Person-hoods’ Investment Behavior in Tehran Stock Exchange, in Time of Sanctions (With Concentration on Strategic Investment in Uncertainty). European Journal of Economics, Finance and Administrative Sciences, 71, 124-135.
http://www.europeanjournalofeconomicsfinanceandadministrativesciences.com/issues/EJEFAS_71.html
- SAMETI, A. & KHALILI, H. 2015. Evaluating online top selling products in Iran, by using Fuzzy TOPSIS method. International Journal of Marketing and Technology, 5, 84-103.
http://www.ijmra.us/2015ijmt_january.php
University Textbook:
- SAMETI, A. & KHALILI, H. 2014. Decision making & strategic investment under uncertainty (With concentration on investing in stock exchange). Tehran, Iran, Scientific Information Database (SID) Press.
Conferences:
- SAMETI, A. & KOSLOW, S. June 2020. Product design strategy: professional designers’ views on creativity. Innovation and Product Development Management conference (27th IPDMC, Antwerp, Belgium).
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1421
- SAMETI, A. December 2019. Creativity in product development strategies. Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, acceptance.