Dr Ardalan Sameti
Casual Academic

Dr Ardalan Sameti

  • PhD. in Marketing & Management, Macquarie University, Sydney, Australia

Business School
School of Management and Governance

Ardalan holds a PhD. in Marketing and Management (Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at some universities. His main expertise and research are in the fields of strategy (business & marketing strategies), branding, NPD, IMC, CRM, CB, R&D, and innovation management.

     Besides teaching, he has worked in some marketing roles for companies in Tehran, Iran. Ardalan is also a member of the Young Researchers and Elites’ Club and of the National Elites’ Association, Iran. Furthermore, he is an advisory board member of Cambridge Scholar Publishing, a member of Product Development & Management Association (PDMA), Design Institute of Australia (DIA), and Australian Marketing Institute (Certified Practicing Marketer).

International Research Training Program (IRTP) Scholarship (from the Australian Government), 2017

Academic Articles:

  • MASHHADY, A., KHALILI, H. & SAMETI, A. 2022. Does Change Agent Selection Procedure Matter? A strategic decision-making toward a more objective selection approach. Leadership & Organization Development Journal, Vol. 43 No. 8, pp. 1157-1185.


  • SAMETI, A., KOSLOW, S., & MASHHADY. A. 2022. Are Product Design Researchers and Practitioners on the Same Page? The way professional product designers view creative design. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 951-970.


  • SAMETI, A. 2022. The Missing Link in the Evolution of Product Design: A Strategy Roadmap towards Product Development Success. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 899-937.


  • KOSLOW, S., SAMETI, A., van Noort, G., G. SMIT, E. & SASSER, S. 2021. When Bad Is Good: How the Quality of an Advertising Agency’s Perceived Client Relationship Challenges Creativity. Journal of Advertising, 51:3, 385-405.


  • MASHHADY, A., KHALILI, H. & SAMETI, A. 2021. Development and application of a service design-based process for improvement of human resource management service quality. Business Process Management Journal, 27, 459-485.


  • KHALILI, H. & SAMETI, A. 2017. Healthcare quality and medicine reimbursement criteria in Iran. International Journal of Pharmaceutical and Healthcare Marketing, 11, 455-470.


  • SAMETI, A. & KHALILI, H. 2017. Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention. Intangible Capital, 13, 523-547.


  • SAMETI, A. & KHALILI, H. 2016. Analyzing motivational factors influencing selection of commercial websites by consumer in the E-commerce (B2C). International Journal of Electronic Marketing and Retailing, 7, 39-65.


  • KHALILI, H., SAMETI, A. & SHEYBANI, H. 2016. A Study on the Effect of Empowerment on Customer Orientation of Employees. Global Business Review, 17, 38-50.


  • SAMETI, A., KHALILI, H. & SAEDYAN RAD, B. 2015. A Survey on Natural Persons and Corporate Person-hoods’ Investment Behavior in Tehran Stock Exchange, in Time of Sanctions (With Concentration on Strategic Investment in Uncertainty). European Journal of Economics, Finance and Administrative Sciences, 71, 124-135.


  • SAMETI, A. & KHALILI, H. 2015. Evaluating online top selling products in Iran, by using Fuzzy TOPSIS method. International Journal of Marketing and Technology, 5, 84-103.



University Textbook:

  • SAMETI, A. & KHALILI, H. 2014. Decision making & strategic investment under uncertainty (With concentration on investing in stock exchange). Tehran, Iran, Scientific Information Database (SID) Press.




  • SAMETI, A. & KOSLOW, S. June 2020. Product design strategy: professional designers’ views on creativity. Innovation and Product Development Management conference (27th IPDMC, Antwerp, Belgium, Online presentation).