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Dr Ardalan Sameti

Dr Ardalan Sameti

Casual Academic

  • PhD. in Business (Marketing & Management: Strategy, Macquarie University, Sydney, Australia)

Business School
School of Management and Governance

Ardalan holds a PhD. in Business (Marketing & Management: Strategy, Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at some universities. His main expertise and research are in the fields of strategy (business & marketing strategies), entrepreneurship, innovation management, brand management, creativity & design thinking, NPD, IMC, CB, & HRM.

Besides teaching, he has worked in some marketing roles for companies and organizations. Ardalan is also a member of Product Development & Management Association (PDMA), Australian Innovation Management Institute (AIMI), Australian Marketing Institute (AMI) (Certified Practicing Marketer), Australian Institute of Management (AIM), and Design Institute of Australia (DIA).
E-mail
a.sameti@unsw.edu.au
  • Journal articles | 2025
    Sameti A; Mashhady A; Khalili H; Kim N, 2025, 'How is a product manager-designer relationship in a professional setting stimulated to generate a creative outcome?', Technovation, 145, http://dx.doi.org/10.1016/j.technovation.2025.103258
    Journal articles | 2023
    Sameti A, 2023, 'Strategic horizon of market success: comparing alternative “strategic landscapes” of the new product development process', Journal of Product and Brand Management, 32, pp. 1063 - 1081, http://dx.doi.org/10.1108/JPBM-05-2022-3994
    Journal articles | 2022
    Koslow S; Sameti A; van Noort G; Smit EG; Sasser SL, 2022, 'When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?', Journal of Advertising, 51, pp. 385 - 405, http://dx.doi.org/10.1080/00913367.2021.1980469
    Journal articles | 2022
    Mashhady A; Khalili H; Sameti A, 2022, 'Does change agent selection procedure matter? A strategic decision-making toward a more objective selection approach', Leadership and Organization Development Journal, 43, pp. 1157 - 1185, http://dx.doi.org/10.1108/LODJ-01-2022-0041
    Journal articles | 2022
    Sameti A; Koslow S; Mashhady A, 2022, 'Are product design researchers and practitioners on the same page? The way professional product designers view creative design', Journal of Product and Brand Management, 31, pp. 951 - 970, http://dx.doi.org/10.1108/JPBM-07-2021-3560
    Journal articles | 2022
    Sameti A, 2022, 'The missing link in the evolution of product design: a strategy roadmap towards product development success', Journal of Product and Brand Management, 31, pp. 899 - 937, http://dx.doi.org/10.1108/JPBM-10-2020-3181
    Journal articles | 2021
    Mashhady A; Khalili H; Sameti A, 2021, 'Development and application of a service design-based process for improvement of human resource management service quality', Business Process Management Journal, 27, pp. 459 - 485, http://dx.doi.org/10.1108/BPMJ-04-2020-0164
    Journal articles | 2017
    Khalili H; Sameti A, 2017, 'Healthcare quality and medicine reimbursement criteria in Iran', International Journal of Pharmaceutical and Healthcare Marketing, 11, pp. 455 - 470, http://dx.doi.org/10.1108/IJPHM-06-2016-0032
    Journal articles | 2017
    Sameti A; Khalili H, 2017, 'Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention', Intangible Capital, 13, pp. 523 - 547, http://dx.doi.org/10.3926/ic.986
    Journal articles | 2016
    Khalili H; Sameti A; Sheybani H, 2016, 'A Study on the Effect of Empowerment on Customer Orientation of Employees', Global Business Review, 17, pp. 38 - 50, http://dx.doi.org/10.1177/0972150915610674
    Journal articles | 2016
    Sameti A; Khalili H; Sheybani H, 2016, 'Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)', International Journal of Electronic Marketing and Retailing, 7, pp. 39 - 65, http://dx.doi.org/10.1504/IJEMR.2016.075326

International Research Training Program (IRTP) Scholarship (from the Australian Government), 2017

Publications:

  • SAMETI, A., MASHHADY, A., KHALILI, H., & Kim, N. 2025. How Is a Product Manager-Designer Relationship in a Professional Setting Stimulated to Generate a Creative Outcome? Technovation, Vol. 145. The journal is rated decent A, Q1, IF five years: 12.1.

https://www.sciencedirect.com/science/article/abs/pii/S0166497225000902?via%3Dihub

 

  • SAMETI, A. 2023. Strategic Horizon of Product Market Success: Comparing Alternative ‘Strategic Landscapes’ of the New Product Development Process. Journal of Product & Brand Management, Vol. 32 No. 7, pp. 1163-1181. The journal is rated A, Q1, IF five years: 5.7.

https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2022-3994/full/html

 

  • MASHHADY, A., KHALILI, H. & SAMETI, A. 2022. Does Change Agent Selection Procedure Matter? A strategic decision-making toward a more objective selection approach. Leadership & Organization Development Journal, Vol. 43 No. 8, pp. 1157-1185. The journal is rated B, Q1, IF five years: 4.2.

https://www.emerald.com/insight/content/doi/10.1108/LODJ-01-2022-0041/full/html

 

  • SAMETI, A., KOSLOW, S., & MASHHADY. A. 2022. Are Product Design Researchers and Practitioners on the Same Page? The way professional product designers view creative design. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 951-970. The journal is rated A, Q1, IF five years: 5.7.

https://www.emerald.com/insight/content/doi/10.1108/JPBM-07-2021-3560/full/html

 

  • SAMETI, A. 2022. The Missing Link in the Evolution of Product Design: A Strategy Roadmap towards Product Development Success. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 899-937. The journal is rated A, Q1, IF five years: 5.7.

https://www.emerald.com/insight/content/doi/10.1108/JPBM-10-2020-3181/full/html

 

  • KOSLOW, S., SAMETI, A., van Noort, G., G. SMIT, E. & SASSER, S. 2021. When Bad Is Good: How the Quality of an Advertising Agency’s Perceived Client Relationship Challenges Creativity. Journal of Advertising, 51:3, 385-405. The journal is rated A, Q1, IF five years: 9.7.

https://www.tandfonline.com/doi/full/10.1080/00913367.2021.1980469

 

  • MASHHADY, A., KHALILI, H. & SAMETI, A. 2021. Development and application of a service design-based process for improvement of human resource management service quality. Business Process Management Journal, 27, 459-485. The journal is rated B, Q1, IF five years: 3.8.

https://www.emerald.com/insight/content/doi/10.1108/BPMJ-04-2020-0164/full/html

 

  • KHALILI, H. & SAMETI, A. 2017. Healthcare quality and medicine reimbursement criteria in Iran. International Journal of Pharmaceutical and Healthcare Marketing, 11, 455-470. The journal is rated B, Q1.

http://www.emeraldinsight.com/doi/abs/10.1108/IJPHM-06-2016-0032

 

  • SAMETI, A. & KHALILI, H. 2017. Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention. Intangible Capital, 13, 523-547. The journal is rated C, Q3.

http://www.intangiblecapital.org/index.php/ic/article/view/986

 

  • SAMETI, A. & KHALILI, H. 2016. Analyzing motivational factors influencing selection of commercial websites by consumer in the E-commerce (B2C). International Journal of Electronic Marketing and Retailing, 7, 39-65. The journal is rated C, Q3.

http://www.inderscienceonline.com/doi/abs/10.1504/IJEMR.2016.075326

 

  • KHALILI, H., SAMETI, A. & SHEYBANI, H. 2016. A Study on the Effect of Empowerment on Customer Orientation of Employees. Global Business Review, 17, 38-50. The journal is rated C, Q2.

https://journals.sagepub.com/doi/full/10.1177/0972150915610674

 

  • SAMETI, A., KHALILI, H. & SAEDYAN RAD, B. 2015. A Survey on Natural Persons and Corporate Person-hoods’ Investment Behavior in Tehran Stock Exchange, in Time of Sanctions (With Concentration on Strategic Investment in Uncertainty). European Journal of Economics, Finance and Administrative Sciences, 71, 124-135.

http://www.europeanjournalofeconomicsfinanceandadministrativesciences.com/issues/EJEFAS_71.html

 

  • SAMETI, A. & KHALILI, H. 2015. Evaluating online top selling products in Iran, by using Fuzzy TOPSIS method. International Journal of Marketing and Technology, 5, 84-103.

http://www.ijmra.us/2015ijmt_january.php

 

 

University Textbook:

  • SAMETI, A. & KHALILI, H. 2014. Decision making & strategic investment under uncertainty (With concentration on investing in stock exchange). Tehran, Iran, Scientific Information Database (SID) Press.

https://tinyurl.com/2zfa669b

 

 

Conferences:

  • SAMETI, A. & KOSLOW, S. June 2020. Product design strategy: professional designers’ views on creativity. Innovation and Product Development Management conference (27th IPDMC, Antwerp, Belgium).

http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1421

 

  • SAMETI, A. December 2019. Creativity in product development strategies. Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, acceptance.

www.confer.nz/anzmac2019/

 

  • SAMETI, A. September 2025. How Is a Product Manager-Designer Relationship in a Professional Setting Stimulated to Generate a Creative Outcome? Product Development Management Association “PDMA” Research Forum Conference, Chicago, USA. Invited as a reviewer for the special session on Design Thinking and Innovation.

https://www.pdma.org/events/EventDetails.aspx?id=1899896&group=