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Associate Professor Carmen Leong
Associate Professor

Associate Professor Carmen Leong

Business School
School of Information Systems and Technology Management

Carmen's research interests include digitally enabled strategic transformation in organisations and digital empowerment in social studies. In the past few years, she has conducted case study research in China, Malaysia, Indonesia, Thailand and Germany. She has published in premier IS journals, including MIS Quarterly, Journal of Association Information Systems, European Journal of Information Systems and in premier IS conference papers (ICIS, ECIS). She received her PhD degree from The National University of Singapore. Prior to entering academia, she worked in the private and public sectors in Singapore and Malaysia. She was also the recipient of the 2021 AIS Impact Award, the NUS President's Graduate Fellowship and was listed in the Top 200 Scholars of 2019-2021 and 2015-2017 AIS Research Ranking. 

 
Phone
+61 2 9385 9466
E-mail
carmen.leong@unsw.edu.au
  • Book Chapters | 2015
    Leong C, 2015, 'Damai', in Pan S-L (ed.), Managing Organizational Complexities with Digital Enablement in China, edn. Innovation and Knowledge Management, World Scientific Publishing Company, pp. 107 - 123
    Book Chapters | 2013
    Leong C; Pan SL, 2013, 'IT in Supply Chain Management: Batamindo Shipping & Warehouse Pte Ltd', in Pan G (ed.), Dynamics of Governing IT Innovation in Singapore, World Scientific Publishing Company, pp. 243 - 261, http://dx.doi.org/10.1142/9789814417839_0012
    Book Chapters | 2013
    Ramchand A; Leong C, 2013, 'Healthway Medical Group's Clinical Management System', in Pan G (ed.), Dynamics of Governing IT Innovation in Singapore, World Scientific Publishing Company, pp. 263 - 278
  • Journal articles | 2023
    He Y; Tan F; Leong C; Huang J; Junio DRO, 2023, 'Realizing innovation and sustainability: A case study of Macau SAR’s smart city development capabilities', Journal of Urban Affairs, http://dx.doi.org/10.1080/07352166.2023.2211274
    Journal articles | 2022
    Leong C; Tan FTC; Tan B; Faisal F, 2022, 'The emancipatory potential of digital entrepreneurship: A study of financial technology-driven inclusive growth', Information and Management, 59, pp. 103384 - 103384, http://dx.doi.org/10.1016/j.im.2020.103384
    Journal articles | 2021
    Muthukannan P; Tan B; Chiang FT; Leong C, 2021, 'Novel mechanisms of scalability of financial services in an emerging market context: Insights from Indonesian Fintech Ecosystem', International Journal of Information Management, 61, http://dx.doi.org/10.1016/j.ijinfomgt.2021.102403
    Journal articles | 2021
    Xiao X; Tan B; Leong C; Tan FTC, 2021, 'Powered by “Qinghuai”: The melding of traditional values and digital entrepreneurship in contemporary China', Information Systems Journal, 31, pp. 769 - 802, http://dx.doi.org/10.1111/isj.12301
    Journal articles | 2020
    Leong C; Faik I; Tan FTC; Tan B; Khoo YH, 2020, 'Digital organizing of a global social movement: From connective to collective action', Information and Organization, 30, http://dx.doi.org/10.1016/j.infoandorg.2020.100324
    Journal articles | 2019
    Leong C; Pan SL; Bahri S; Fauzi A, 2019, 'Social media empowerment in social movements: power activation and power accrual in digital activism', European Journal of Information Systems, 28, pp. 173 - 204, http://dx.doi.org/10.1080/0960085X.2018.1512944
    Journal articles | 2019
    Leong C; Pan SL; Leidner DE; Huang JS, 2019, 'Platform leadership: Managing boundaries for the network growth of digital platforms', Journal of the Association for Information Systems, 20, pp. 1531 - 1565, http://dx.doi.org/10.17705/1jais.00577
    Journal articles | 2018
    Tye M; Leong C; Tan FTC; Tan B; Khoo YH, 2018, 'Social media for empowerment in social movements: The case of Malaysia’s grassroots activism', Communications of the Association for Information Systems, 42, pp. 408 - 430, http://dx.doi.org/10.17705/1CAIS.04215
    Journal articles | 2017
    Leong C; Pan SL; Zheng X; Hackney R, 2017, 'Managing User Diversity in ES Pre-Implementation Through Discursive Framing: A Spatiotemporal Analysis', IEEE Transactions on Engineering Management, 64, pp. 415 - 427, http://dx.doi.org/10.1109/TEM.2017.2694430
    Journal articles | 2017
    Leong C; Tan B; Xiao X; Tan FTC; Sun Y, 2017, 'Nurturing a FinTech ecosystem: The case of a youth microloan startup in China', International Journal of Information Management, 37, pp. 92 - 97, http://dx.doi.org/10.1016/j.ijinfomgt.2016.11.006
    Journal articles | 2016
    Leong C; Pan SL; Newell S; Cui L, 2016, 'The emergence of self-organizing e-commerce ecosystems in remote villages of China: A tale of digital empowerment for rural development', MIS Quarterly: Management Information Systems, 40, pp. 475 - 484, http://dx.doi.org/10.25300/MISQ/2016/40.2.11
    Journal articles | 2015
    Leong C; Pan SL; Ractham P; Kaewkitipong L, 2015, 'ICT-Enabled Community Empowerment in Crisis Response: Social Media in Thailand Flooding 2011', Journal of the Association for Information Systems, 16, pp. 174 - 212, http://aisel.aisnet.org/jais/vol16/iss3/1
  • Conference Papers | 2022
    Jiwasiddi A; Schlagwein D; Leong C, 2022, 'Assessing the Impacts of Digital Nomadism on Local Communities: The Case of Chiang Mai, Thailand', Taipei-Sydney, pp. 1322 - 1322, presented at Pacific Asia Conference on Information Systems (PACIS 2022), Taipei-Sydney, 05 July 2022 - 09 July 2022, https://aisel.aisnet.org/pacis2022/11/
    Conference Papers | 2021
    Hou J; Guo Z; Leong C, 2021, 'Blending Technologies in the Community of Inquiry Framework: A Discovery of student Online Learning Pathways', Austin, Texas, presented at International Conference on Information Systems (ICIS2021), Austin, Texas, 12 December 2021, https://aisel.aisnet.org/icis2021/diglearn_curricula/diglearn_curricula/12/
    Conference Papers | 2021
    Zhou Y; Leong C; Guo Z; Yu J, 2021, 'Coordination of Actor Interactions on Digital Platforms: A Case Study of Taobao’s Content Exchange Platform', in Pacific Asia Conference on Information Systems (PACIS) 2021, Dubai, presented at Pacific Asia Conference on Information Systems, Dubai, 12 July 2021 - 14 July 2021, https://aisel.aisnet.org/pacis2021/237/
    Conference Papers | 2020
    Guo Z; Leong C; Zhou Y; Lee B; Monson DM, 2020, 'Turning Lemons into Lemonade: Designing Remote Teaching to Foster a Sense of Online Learning Community through Action Design', in Proceedings of the 2020 International Conference on Information Systems (ICIS2020), India, presented at 2020 International Conference on Information Systems (ICIS2020), India, 13 December 2020 - 16 December 2020, https://aisel.aisnet.org/icis2020/digital_learning_env/digital_learning_env/5/
    Conference Papers | 2020
    He Y; Tan F; Leong C; Huang J; Junio DRO, 2020, 'The role of intermediaries in smart city development - a tale in national innovation of one country two systems', in 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, presented at 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, 10 August 2020 - 14 August 2020, https://aisel.aisnet.org/amcis2020/global_dev/global_dev/3/
    Conference Papers | 2020
    Hopkins E; Tan FTC; Chan CML; Leong C; Wright A, 2020, 'Digital platform-enabled community development: A case study of a private-public partnership sustainability initiative', in Proceedings of the Annual Hawaii International Conference on System Sciences, Hawaii International Conference on System Sciences, pp. 2313 - 2322, presented at Hawaii International Conference on System Sciences, http://dx.doi.org/10.24251/hicss.2020.282
    Conference Papers | 2020
    Leong C; Felix T; Manju A, 2020, 'IS for Good – 10 years to SDG: Where we have been and where we need to go?', India, presented at International Conference on Information Systems (ICIS), India, 13 December 2020 - 16 December 2020, https://aisel.aisnet.org/icis2020/societal_impact/societal_impact/15/
    Conference Papers | 2019
    Tan FTC; Zhang N; Zhu Z; Leong C, 2019, 'Toward smart city services in Beijing: A case study of platform-enabled public-private collaboration', in Ben Dhaou S; Carter L; Gregory M (eds.), Proceedings of the 12th International Conference on Theory and Practice of Electronic Governance (ICEGOV2019), Association for Computing Machinery (ACM), Melbourne, VIC Australia, pp. 513 - 515, presented at The 12th International Conference on Theory and Practice of Electronic Governance (ICEGOV2019), Melbourne, VIC Australia, 03 April 2019 - 05 April 2019, http://dx.doi.org/10.1145/3326365.3326445
    Conference Papers | 2018
    Au CH; Tan B; Leong C; Chun Mian G, 2018, 'Disrupting the Disruptor: The Role of IS in Facilitating Second-Mover Advantage', in Proceedings of the 39th International Conference on Information Systems (ICIS 2018), Association for Information Systems (AIS), San Francisco, California,, presented at The 39th International Conference on Information Systems (ICIS 2018), San Francisco, California,, 13 December 2018 - 16 December 2018, https://aisel.aisnet.org/icis2018/crowd/Presentations/3/
    Conference Papers | 2018
    Goonawardene N; Leong C; Tan H-P, 2018, 'An Action Design Research of a Sensor-Based Elderly Monitoring System for Aging-in-Place', in Proceedings of the 39th International Conference on Information Systems (ICIS2018), Association for Information Systems (AIS), San Francisco, CA, USA, presented at The 39th International Conference on Information Systems (ICIS2018), San Francisco, CA, USA, 13 December 2018 - 16 December 2018, https://aisel.aisnet.org/icis2018/bridging/Presentations/9/
    Conference Papers | 2018
    Hua W; Leong C; Yu J, 2018, 'Exploring User-Generated Digital Content Ecosystem: A Study of China’s Digital Celebrity Industry', in ICIS 2017: Transforming Society with Digital Innovation
    Conference Papers | 2018
    Hua W; Leong C; Yu J, 2018, 'Exploring User-Generated Digital Content Ecosystem: A Study of China’s Digital Celebrity Industry', in ICIS 2017: Transforming Society with Digital Innovation
    Conference Papers | 2018
    Kim H; Tan F; Leong C; Kim DD; Ondrus J; Tan B, 2018, 'Value Co-creation in Digital Content Ecosystems: A Study of Hallyu', in Proceedings of the 39th International Conference on Information Systems (ICIS 2018), Association for Information Systems (AIS), San Francisco, California, presented at The 39th International Conference on Information Systems (ICIS 2018), San Francisco, California, 13 December 2018 - 16 December 2018, https://aisel.aisnet.org/icis2018/governance/Presentations/13/
    Conference Papers | 2018
    Lin S; Kim H; Tan F; Leong C, 2018, 'Navigating Value Co-Creation in Entertainment: A Netnography Study on the Wang Hong Ecosystem', in Proceedings of the 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Association for Information Systems (AIS), Yokohama, Japan, presented at The 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 26 August 2018 - 30 August 2018, https://aisel.aisnet.org/pacis2018/234
    Conference Papers | 2018
    Muthukannan P; Tan FTC; Tan B; Leong C, 2018, 'The Concentric Development of the Financial Technology (Fintech) Ecosystem in Indonesia', in ICIS 2017: Transforming Society with Digital Innovation
    Conference Papers | 2018
    Muthukannan P; Tan FTC; Tan B; Leong C, 2018, 'The Concentric Development of the Financial Technology (Fintech) Ecosystem in Indonesia', in ICIS 2017: Transforming Society with Digital Innovation
    Conference Papers | 2018
    Ng E; Muthukannan P; Tan B; Leong C, 2018, 'Fintech Platform Development: A Revelatory Case Study of a Chinese Microloan Startup', in ICIS 2017: Transforming Society with Digital Innovation
    Conference Papers | 2018
    Ng E; Muthukannan P; Tan B; Leong C, 2018, 'Fintech Platform Development: A Revelatory Case Study of a Chinese Microloan Startup', in ICIS 2017: Transforming Society with Digital Innovation
    Conference Papers | 2017
    Hua W; Leong C; Yu J, 2017, 'Exploring User-Created Digital Content Ecosystem: A Study of China’s Digital Celebrity Industry', in Proceedings of the 38th International Conference on Information Systems (ICIS 2017), Association for Information Systems, Seoul, South Korea, presented at The 38th International Conference on Information Systems (ICIS 2017), Seoul, South Korea, 10 December 2017 - 13 December 2017, http://aisel.aisnet.org/icis2017/DigitalPlatforms/Presentations/18/
    Conference Papers | 2017
    Muthukannan P; Tan B; Tan FTC; Leong C, 2017, 'The Concentric Development of the Financial Technology (Fintech) Ecosystem in Indonesia', in Proceedings of the 38th International Conference on Information Systems (ICIS 2017), Association for Information Systems, Seuol, South Koera, presented at The 38th International Conference on Information Systems (ICIS 2017), Seuol, South Koera, 10 December 2017 - 13 December 2017, http://aisel.aisnet.org/icis2017/TransformingSociety/Presentations/5/
    Conference Papers | 2017
    Ng E; Muthukannan P; Tan B; Leong C, 2017, 'Fintech Platform Development: A Revelatory Case Study of a Chinese Microloan Startup', in Proceedings of the 38th International Conference on Information Systems (ICIS 2017), Association for Information Systems, Seoul, South Koera, presented at The 38th International Conference on Information Systems (ICIS 2017), Seoul, South Koera, 10 December 2017 - 13 December 2017, http://aisel.aisnet.org/icis2017/DigitalPlatforms/Presentations/15/
    Conference Papers | 2016
    Leong CL; Pan S; Zhu K; Cui L, 2016, 'Digitally Enabled Grassroots Enterpreneurship for Rural Development', in Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan, presented at The 20th Pacific Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan, 27 June 2016 - 01 July 2016
    Conference Papers | 2016
    Leong CL; Pan SL, 2016, 'Digital Entrepreneurship of Born Digital and Grown Digital Firms: Comparing the Effectuation Process of Yihaodian and Suning', in Proceedings of the 37th International Conference on Information Systems (ICIS 2016), Dublin, presented at The 37th International Conference on Information Systems (ICIS 2016), Dublin, 11 November 2016 - 14 December 2016, http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1115&context=icis2016
    Conference Papers | 2015
    Leong C; Pan SL; Bahri S; Khan AFA, 2015, 'Digital Enablement: Social Media in Empowering the Grassroot Environmental Movement of Malaysia', in Digital mobilization ; ICT-empowered grassroot movement ; environmental movement ; digital enablement ; case study (eds.), Proceedings of the 36th International Conference on Information Systems (ICIS 2015), Association for Information Systems, Fort Worth, Texas, USA, presented at The 36th International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13 December 2015 - 16 December 2015, http://aisel.aisnet.org/icis2015/proceedings/SocialMedia/8/
    Conference Papers | 2015
    Leong C; Pan SL; Bahri S; Khan AFA, 2015, 'Digital enablement: Social media in empowering the grassroot environmental movement of Malaysia', in 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
    Conference Papers | 2015
    Leong C; Pan SL; Bahri S; Khan AFA, 2015, 'Digital enablement: Social media in empowering the grassroot environmental movement of Malaysia', in 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
    Conference Papers | 2014
    Chong T; Leong C; Pan SL; Bahri S; Khan AFA, 2014, 'Use of Social Media in Disaster Relief during the Kuantan (Malaysia) Flood', in Proceedings of the 35th International Conference on Information Systems (ICIS 2014), Association for Information Systems, Auckland, New Zealand, presented at The 35th International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, 14 December 2014 - 17 December 2014
    Conference Papers | 2014
    Chong T; Leong C; Pan SL; Bahri S; Khan AFA, 2014, 'Use of social media in disaster relief during the Kuantan (Malaysia) flood', in 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014
    Conference Papers | 2013
    Leong C; Pan SL; Huang J, 2013, 'Towards a Two-sided Online platform: The Case of China's Largest Online Ticketing Firm', in Proceedings of the 21st European Conference on Information Systems (ECIS 2013), Utrecht, The Netherlands, presented at The 21st European Conference on Information Systems (ECIS 2013), Utrecht, The Netherlands, 05 June 2013 - 08 June 2013
    Conference Papers | 2011
    Tan B; Leong C; Hackney R, 2011, 'Achieving and Enhancing E-government Integration: Lessons from the Land Data Hub Project of the Singapore Land Authority', in Proceedings of the 32rd International Conference on Information Systems (ICIS 2011), Association for Information Systems, Shanghai, China, presented at The 32 International Conference on Information Systems (ICIS 2011), Shanghai, China, 04 December 2011 - 07 December 2011, http://aisel.aisnet.org/icis2011/proceedings/IScurriculum/5

Grants

Hongxin Pte Ltd/ International Contract, Digitalisation and platformisation capabilities of the company 2021, $10,000 (Cat 3 funding)

NSWs Department of Planning, Industry and Environment (DPIE) / State Government Contract, Bridging the Chasm: A Study in Building Sustainability Momentum 2020, $29,694 (Cat 2 funding)

UNSW Dean's Research Fellowship 2020-2022, $60,000

Australia-ASEAN Council Grants 2019-20, Fostering Women's Economic Empowerment through Digital Entrepreneurship, $30,000

UNSW Business School Research Grant 2019, Digital Technology for Social Good: Developing the Design Principles of Sensor-based Elderly Monitoring System for Aging-in-Place, $20,586

UNSW Business School Special Research Grant 2018, Investigating the Financial Technology for Digitally enabled Inclusion, $10,000

UNSW-Indonesia Seed funding: Investigating Digital Empowerment and Financial Inclusion in Developing Communities in Indonesia 2016/17, $10,000

UNSW Business School Special Research Grant 2016, Digitally enabled Social Change, $7,500

 

Awards and Honors

Association for Information Systems (AIS) Impact Award 2021

European Journal of Information Systems (EJIS) Outstanding contribution in Reviewing 2021

Best Research Paper 2020 at Information and Organization

Best Paper Runner-Up Award Research-in-Progress: "Coordination of Actor Interactions on Digital Platforms: A case study of Taobao's content exchange platform" by Yawen Zhou, Carmen Leong, Zixiu Guo and Jie Yu

UNSW Business School's Staff Excellence Award: Values in Action (Innovation) Award 2020

Reviewer of the Year 2019, The DATA BASW for Advances in Information Systems 2019

Best Reviewer Award, Asia Academy of Management Conference 2019

Top 200 Scholars 2015-2017 AIS Research Ranking

Research Achievement Award, National University of Singapore 2012

NUS President's Graduate Fellowship, National University of Singapore 2013-2015

 

My research revolves around the role of technology in economic sustainability, social sustainability and environmental sustainability. My research projects include those of:

  • Digital empowerment and inclusive development
  • Creative economy and technology in emerging economies
  • Platform and digital ecosystem
  • Emerging digital phenomenon e.g., FinTech, Korean Wave

Memberships and Engagement

  • Speaker, "Holding Ground: Where should women take up space?" 2022 UNSW ASEAN Conference
  • Panel speaker, "Boundaries of IS Research" at 2021 Australasian Conference on Information Systems
  • Speaker, "Achieving the Sustainable Development Goals through Information Systems in Africa" at 2021 Annual Seminar of the Southern African Chapter of the Association for Information Systems 
  • Co-organizer of the 12th Women in Asia Conference 2019 themed "Rising populism and gender inclusivity"
  • Panel speaker, "Leading Digital Transformation" 2019 at the launch of UNSW AGSM's short courses
  • Organizing committee and member of AIS Special Interest Group Social Inclusion 2017, 2018
  • Plenary speaker, "Making a world of difference with FinTech", Singapore FinTech Festival 2017 
  • Plenary speaker, :Digital Technology for Inclusive Development", 2nd International Conference on Indonesian Economy and Development, Jakarta 2017

 

In the Media

 

 

My Research Supervision

  • Vivian Zhou, Managing interdependencies in digital platforms
  • Angtyasti Jiwasiddi, Digital nomadism