Dr Christopher Brown
Senior Lecturer
Chris completed his Master's degree with a specialisation in Marketing at AGSM, having earlier graduated with a Bachelor of Business from UTS, majoring in Business and Accounting. He subsequently earned a Doctor of Business Administration from Pepperdine Graziadio Business School, where his doctoral research produced the Customer-Centric Leadership Assessment Tool now used by senior leaders internationally.
Business School
AGSM
Dr Chris L. Brown is an Education-Focused Senior Lecturer at AGSM @ UNSW Business School, where he teaches and develops curriculum at the intersection of marketing, customer-centric leadership, and AI in business practice. His return to AGSM is also a homecoming: Chris completed his Master's degree with a specialisation in Marketing at AGSM, having earlier graduated with a Bachelor of Business from UTS, majoring in Business and Accounting. He subsequently earned a Doctor of Business Administration from Pepperdine Graziadio Business School, where his doctoral research produced the Customer-Centric Leadership Assessment Tool now used by senior leaders internationally.
Chris brings more than two decades of combined executive and academic experience to AGSM, including marketing leadership at HP South Pacific and executive education delivery for Harvard Corporate Learning, Pepperdine, and Insper (São Paulo). As CEO of MarketCulture Strategies and co-founder of MRI Benchmark, he has deployed the Market Responsiveness Index (MRI) across more than 1,000 organisations globally, including Vodafone, Telstra, Deutsche Telekom, and Canon Medical.
He is co-author of The Customer Culture Imperative (McGraw Hill, 2014, with Dr Linden Brown) and The Human Culture Imperative (2025, with Dr Linden R. Brown and Sean Crichton-Browne). His work has been endorsed by Philip Kotler and David Thodey AO.
E-mail
- Publications
- Media
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision
My Teaching
Marketing Management - MBA Program in the Australian Graduate School of Management (AGSM)
At the core of every successful business model are the organisation’s value propositions. Leaders of contemporary organisations must understand how the organisation creates and manages value propositions based on understanding the wants and needs of key stakeholders. This list of stakeholders includes existing and potential customers (a.k.a. clients or funding bodies), employees, suppliers, partners or collaborators, investors, government/regulators, and communities. Doing this successfully means that through appreciating the impacts of complex conditions in the external environment, contemporary leaders are better able to create, communicate, deliver, and sustain value for their stakeholders, and capture value for the organisation. This requires an understanding of the core processes and practices of marketing management.