Dr Dan Andrew

Dr Dan Andrew


2023 - PhD University of Canberra

Thesis "Buying the Audience: The role of advertisers in the audience marketplace".

Arts,Design & Architecture
School of the Arts and Media

Prior to moving into academia, worked for 15 years as an advertising media planner and buyer across some of the biggest clients and campaigns in Australia. Have been lecturing at universities since 2017 across a range of communications topics including advertising, public relations and marketing communications; digital audiences; communication theory; and media production. Has a particular interest in the economic role advertising plays as part of the media industry and their impact on the content that is created and circulated.

  • Journal articles | 2019
    Andrew D, 2019, 'Programmatic trading: the future of audience economics', Communication Research and Practice, 5, pp. 73 - 87, http://dx.doi.org/10.1080/22041451.2019.1561398

2018 - Grant Noble Award for Best Postgraduate Paper (Australian New Zealand Communications Association).