2023 - PhD University of Canberra
Thesis "Buying the Audience: The role of advertisers in the audience marketplace".
Prior to moving into academia, worked for 15 years as an advertising media planner and buyer across some of the biggest clients and campaigns in Australia. Have been lecturing at universities since 2017 across a range of communications topics including advertising, public relations and marketing communications; digital audiences; communication theory; and media production. Has a particular interest in the economic role advertising plays as part of the media industry and their impact on the content that is created and circulated.
2018 - Grant Noble Award for Best Postgraduate Paper (Australian New Zealand Communications Association).