Professor George Shinkle

Professor George Shinkle

Professor

George's academic degrees are a B.S. in Mechanical Engineering from Purdue University, an MBA from Ball State University, and a Ph.D. in Strategic Management from the Krannert Graduate School of Management at Purdue University.

Business School
School of Management and Governance

George Shinkle is a Professor in the School of Management and Governance, UNSW Business School. He joined the Business School from Purdue University, where he received his PhD after successful careers in industry and business consulting. He is known for his ability to bring real-world context into the classroom.

George Shinkle's research investigates strategic goal setting, strategic agility, strategy development, and strategy implementation - particularly in turbulent environments. George has dedicated much of his international business and academic career to understanding and analysing the strategic management of organisations. George studies cross-country contexts to enlighten these topics. His research has been published in the Journal of International Business Studies, the Journal of World Business, the Strategic Management Journal, the Journal of Business Venturing, the Journal of Business Ethics, Organizational Dynamics, and the Journal of Management.

George possesses a broad range of technical, management, and consulting experience from around the globe. Prior to beginning his doctoral studies, George worked at Ball Corporation, General Motors Corporation, and co-founded an international management and strategy consulting firm, Direction Associates, Inc. He has held engineering, manufacturing, customer liaison, program management, and business management positions. He was awarded the prestigious Boss Kettering Award and has three patents. He has co-authored a practitioner book on lean techniques in management.

He facilitates courses in the AGSM Executive MBA and Executive Education programs. ​He integrates years of real-world experience with academic theory to provide relevant, yet evidence-based perspectives. George has been recognised for outstanding facilitation in AGSM programs, received the 2019 ANZAM Innovative Management Educator of the Year Award, and has received a prestigious 3-year ARC Research Award.

He has consulted numerous businesses globally (America, Europe, Africa, and Asia). He has facilitated group activities on numerous topics including strategic planning, technology planning, competence assessment, lean manufacturing, lean management, and strategy implementation. He has coordinated numerous problem solving teams and collaborative groups and he has coached executives on leadership and strategy implementation.

George's academic degrees are a B.S. in Mechanical Engineering from Purdue University, an MBA from Ball State University, and a Ph.D. in Strategic Management from the Krannert Graduate School of Management at Purdue University.

Phone
+61 2 9065 1564
Location
Room 517, Business School Building
  • Books | 2022
    Yang F; Goudsmit M; Shinkle G, 2022, Managing Multiple Organizational Goals in Turbulent Environments: Organizational Control, Goal Polychronicity and Performance Impact, http://dx.doi.org/10.1007/978-981-19-5319-4
    Books | 2004
    Shinkle G; Gooding LH; Smith ML, 2004, Transforming Strategy Into Success, Productivity Press
  • Journal articles | 2024
    Luo L; Shinkle GA, 2024, 'Environmental Context and Organizational Aspiration Determination', Journal of Management Studies, http://dx.doi.org/10.1111/joms.13049
    Journal articles | 2023
    McCann BT; Shinkle GA, 2023, 'A behavioral view of SME product termination decisions', Journal of Small Business Management, 61, pp. 1529 - 1562, http://dx.doi.org/10.1080/00472778.2020.1844488
    Journal articles | 2023
    Sharma A; Keller J; Shinkle GA, 2023, 'Business Model Innovation Intensity: The Interplay of Emotional Ambivalence and Future Focus', Academy of Management Proceedings, 2023, http://dx.doi.org/10.5465/amproc.2023.11688abstract
    Journal articles | 2023
    Shinkle GA; Sharma A; Sharry P; Tobias J; Cartel M; Vergiawan D, 2023, 'Business model idea screening: Advancing toward the Bullseye', Organizational Dynamics, 52, http://dx.doi.org/10.1016/j.orgdyn.2023.100995
    Journal articles | 2022
    Criado-Perez C; Shinkle GA; Höllerer MA; Sharma A; Collins C; Gardner N; Hank Haeusler M; Pan S, 2022, 'Digital Transformation in the Australian AEC Industry: Prevailing Issues and Prospective Leadership Thinking', Journal of Construction Engineering and Management, 148, http://dx.doi.org/10.1061/(ASCE)CO.1943-7862.0002214
    Journal articles | 2022
    Ngo LV; Shinkle GA; Patterson PG, 2022, 'A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context', Australian Journal of Management, http://dx.doi.org/10.1177/03128962221130943
    Journal articles | 2022
    Yang F; Shinkle GA; Goudsmit M, 2022, 'The complementarity of control formalization and control flexibility: The contingent effects of competitive turbulence', Australian Journal of Management, 47, pp. 773 - 792, http://dx.doi.org/10.1177/03128962211067648
    Journal articles | 2022
    Yang F; Shinkle GA; Goudsmit M, 2022, 'The efficacy of organizational control interactions: External environmental uncertainty as a critical contingency', Journal of Business Research, 139, pp. 855 - 868, http://dx.doi.org/10.1016/j.jbusres.2021.10.026
    Journal articles | 2021
    Shinkle GA; Hodgkinson GP; Gary MS, 2021, 'Government policy changes and organizational goal setting: Extensions to the behavioral theory of the firm', Journal of Business Research, 129, pp. 406 - 417, http://dx.doi.org/10.1016/j.jbusres.2021.02.056
    Journal articles | 2021
    Shinkle GA; Yang MM; Yang F; Elshaw JJ; Schleicher DJ, 2021, 'Enacting formal controls in information system development: Process guidance and goal importance', Information and Management, 58, http://dx.doi.org/10.1016/j.im.2021.103430
    Journal articles | 2020
    Luo L; Ma X; Makino S; Shinkle GA, 2020, 'Cluster status and new venture creation', Journal of Business Venturing, 35, http://dx.doi.org/10.1016/j.jbusvent.2019.105985
    Journal articles | 2019
    Shinkle GA; Goudsmit M; Jackson CJ; Yang F; McCann BT, 2019, 'On Establishing Legitimate Goals and Their Performance Impact', Journal of Business Ethics, 157, pp. 731 - 751, http://dx.doi.org/10.1007/s10551-017-3684-2
    Journal articles | 2019
    Shinkle GA; Jackson CJ; McCann BT; Goudsmit M; Yang F, 2019, 'How to establish legitimate organizational goal targets', Organizational Dynamics, 48, http://dx.doi.org/10.1016/j.orgdyn.2018.04.004
    Journal articles | 2019
    Shinkle GA; Wang J; Jackson CJ, 2019, 'Formu-mentation: Formulating an implementable strategy', Organizational Dynamics, http://dx.doi.org/10.1016/j.orgdyn.2019.100744
    Journal articles | 2019
    Suchard J-A; Shinkle G, 2019, 'Innovation in newly public firms: The influence of government grants, venture capital, and private equity', Australian Journal of Management, 44, pp. 248 - 281, http://dx.doi.org/10.1177/0312896218802611
    Journal articles | 2017
    McCann BT; Shinkle GA, 2017, 'Attention to Fairness versus Profits: The Determinants of Satisficing Pricing', Journal of Management Studies, 54, pp. 583 - 612, http://dx.doi.org/10.1111/joms.12246
    Journal articles | 2014
    Shinkle GA; McCann BT, 2014, 'New product deployment: The moderating influence of economic institutional context', Strategic Management Journal, 35, pp. 1090 - 1101, http://dx.doi.org/10.1002/smj.2132
    Journal articles | 2013
    Shinkle GA; Kriauciunas AP; Hundley G, 2013, 'Why pure strategies may be wrong for transition economy firms', Strategic Management Journal, 34, pp. 1244 - 1254, http://dx.doi.org/10.1002/smj.2060
    Journal articles | 2012
    Shinkle G; Kriauciunas AP, 2012, 'The impact of current and founding institutions on strength of competitive aspirations in transition economies', Strategic Management Journal, 33, pp. 448 - 458, http://dx.doi.org/10.1002/smj.1946
    Journal articles | 2012
    Shinkle G; Spencer JW, 2012, 'The social construction of global corporate citizenship: Sustainability reports of automotive corporations', Journal of World Business, 47, pp. 123 - 133, http://dx.doi.org/10.1016/j.jwb.2011.02.003
    Journal articles | 2012
    Shinkle G, 2012, 'Organizational aspirations, reference points, and goals: Building on the past and aiming for the future', Journal of Management, 38, pp. 415 - 455, http://dx.doi.org/10.1177/0149206311419856
    Journal articles | 2010
    Shinkle G; Kriauciunas AP, 2010, 'Institutions, size and age in transition economies: Implications for export growth', Journal of International Business Studies, 41, pp. 267 - 286, http://dx.doi.org/10.1057/jibs.2009.9
  • Conference Papers | 2023
    Sharma A; Keller J; Shinkle GA, 2023, 'Business Model Innovation Intensity: The Interplay of Emotional Ambivalence and Future Focus', in Academy of Management Proceedings, Academy of Management, http://dx.doi.org/10.5465/amproc.2023.11688abstract
    Conference Papers | 2022
    Goudsmit M; Shinkle GA; Yang F, 2022, 'Aiming and Adapting: How Multiple Goals and Adaptive Capabilities Affect Competitive Performance', in Academy of Management Proceedings, Academy of Management, http://dx.doi.org/10.5465/ambpp.2022.10739abstract
    Conference Papers | 2022
    Sharma A; Keller J; Shinkle GA, 2022, 'Business Model Innovation and Paradoxical Temporal Focus: Looking at the Past, the Future, or Both?', in Academy of Management Proceedings, Academy of Management, http://dx.doi.org/10.5465/ambpp.2022.15442abstract
    Conference Papers | 2021
    Shinkle GA; Sharma A; Lui SS-Y; Ozdemir SZ; Jackson C; Walker B, 2021, 'Simple Rules: An Exploration of Contextual Contingencies on Competitive Performance', in Academy of Management Proceedings, Academy of Management, pp. 12272 - 12272, http://dx.doi.org/10.5465/ambpp.2021.12272abstract
    Conference Papers | 2020
    Goudsmit M; Shinkle GA, 2020, 'How Effective are Strategy Repertoires in the Context of Environmental Dynamism?', in Academy of Management Proceedings, Academy of Management, pp. 21928 - 21928, http://dx.doi.org/10.5465/ambpp.2020.21928abstract
    Conference Papers | 2020
    Wang J; Shinkle GA; Luo L, 2020, 'Strategic Social Comparisons: How Historical Performance Influences Reference Group Selection', in Academy of Management Proceedings, Academy of Management, pp. 14598 - 14598, http://dx.doi.org/10.5465/ambpp.2020.14598abstract
    Conference Papers | 2019
    Wang J; Shinkle G; Luo L, 2019, 'Toward a Theory of Reference Group Determination: Longitudinal Influences of Organizations’ Historical Performance Comparisons', Frankfurt Germany, presented at Strategic Management Society - Special Conference, Frankfurt Germany, 13 June 2019 - 15 June 2019
    Conference Papers | 2018
    Luo L; Shinkle GA, 2018, 'Opportunity or threat? Organizational aspiration determination in an environmental jolt', in 78th Annual Meeting of the Academy of Management, AOM 2018, Academy of Management, Chicago, presented at 78th Annual Meeting of the Academy of Management, AOM 2018, Chicago, 10 August 2018 - 14 August 2018, http://dx.doi.org/10.5465/AMBPP.2018.41
    Conference Papers | 2018
    Luo L; Shinkle GA, 2018, 'The Contingent Role of Environmental Context in Organizations’ Aspiration Determination', in Academy of Management Proceedings, Academy of Management, pp. 16115 - 16115, http://dx.doi.org/10.5465/ambpp.2018.16115abstract
    Conference Papers | 2017
    Shinkle GA; goudsmit M; yang F; Luo L, 2017, 'Antecedents of organizational aspirations: Attention to the future, past, and situational context', in Atinc G (ed.), Proceedings of the Seventy-seventh Annual Meeting of the Academy of Management, Academy of management, Atlanta GA USA, presented at Academy of Management, Atlanta GA USA, 04 August 2017 - 08 August 2017, http://dx.doi.org/10.5465/ambpp.2017.48
    Conference Papers | 2017
    goudsmit ; shinkle ; yang F, 2017, 'Does It Pay Off to Stretch Attention Scope? Strategic Goal Repertoire, Environmental Turbulence, and Performance', in Does It Pay Off to Stretch Attention Scope? Strategic Goal Repertoire, Environmental Turbulence, and Performance, Strategic Management Society Conference, Houston, presented at Strategic Management Society Conference, Houston, 28 October 2017 - 31 October 2017
    Conference Papers | 2017
    luo L; Shinkle GA, 2017, 'Attention Allocation in Aspiration Adaptation: The Contingent Role of the External Environment', in Attention Allocation in Aspiration Adaptation: The Contingent Role of the External Environment, ANZAM Conference 2017, Melbourne, presented at ANZAM Conference 2017, Melbourne, 05 December 2017 - 08 December 2017
    Conference Papers | 2016
    Lui SS; Walker B; Jackson C; Shinkle G; Ozdemir S, 2016, 'Innovation process for small firms: A case of paradox', Brisbane, Australia, presented at The Australian and New Zealand Academy of Management Conference, Brisbane, Australia, 07 December 2016 - 09 December 2016
    Conference Presentations | 2016
    Yang F; Goudsmit M; Shinkle GA, 2016, 'The efficacy of formal controls: Environmental uncertainty as a critical contingency', presented at The Academy of Management Conference, Anaheim California USA, 05 August 2016 - 09 August 2016
    Conference Papers | 2016
    Yang F; Shinkle GA; Goudsmit M, 2016, 'Polychronicity in managing multiple goals: The effect of governance formalization and governance flexibility', in Under New Management Innovating for sustainable and just futures 30th ANZAM Conference, Brisbane, presented at ANZAM 2016, Brisbane, 06 December 2016 - 09 December 2016, https://anzam2016.com/wp-content/uploads/ANZAM_Proceedings/ANZAM_Proceedings.pdf
    Conference Presentations | 2015
    Audia PG; Bromiley P; Gaba V; Greve HR; Joseph J; Lant TK; Shinkle GA, 2015, 'Organizational Aspirations and Strategic Action: Open Questions and Avenues for Future Research', Vol. 2015, pp. 14081 - 14081, http://dx.doi.org/10.5465/ambpp.2015.14081symposium
    Conference Papers | 2015
    Goudsmit M; Shinkle GA; Kriauciunas AP; Hundley GS, 2015, 'Environmental Turbulence and the Efficacy of Knowledge Sources: Investigating Transition Economies', in Academy of Management Proceedings, Academy of Management, pp. 11101 - 11101, http://dx.doi.org/10.5465/ambpp.2015.11101abstract
    Conference Papers | 2015
    Walker B; Lui SS; Jackson C; Shinkle G; Ozdemir , 2015, 'Characteristics of Innovative Australian Medium-Sized Firms', in Managing for Peak Performance, Queenstown, New Zealand, presented at 29th Annual Conference of the Australian and New Zealand Academy of Management, Queenstown, New Zealand, 02 December 2015 - 04 December 2015
    Conference Papers | 2015
    Yang F; Goudsmit M; Shinkle GA, 2015, 'Operational Governance: What Happens When Formalization and Flexibility Collide?', in Academy of Management Proceedings, Academy of Management, pp. 13915 - 13915, http://dx.doi.org/10.5465/ambpp.2015.13915abstract
    Conference Papers | 2014
    Humphery-Jenner M; Shinkle GA; Suchard J-A, 2014, 'Innovation in newly public firms: The influence of government grants, venture capital, and private equity', in Davidsson P (ed.), Australian Centre for Entrepreneurship Research Exchange Conference 2014 Proceedings, Queensland University of Technology, Sydney Australia, pp. 448 - 467, presented at Australian Centre for Entrepreneurship Research Exchange Conference, Sydney Australia, 04 February 2014 - 07 February 2014, http://acereconference.com/wp-content/uploads/2014/03/ACERE-2014-Proceedings.pdf
    Conference Papers | 2014
    Jackson CJ; Lui S; Shinkle G; Ozdemir S; Sanders K, 2014, 'Microfoundations of team agility.', in ANZAM, UTS, presented at ANZAM, UTS, 03 December 2014 - 05 December 2014, http://www.anzam.org/wp-content/uploads/pdf-manager/1631_ANZAM-2014-140.PDF
    Conference Papers | 2014
    Shinkle GA; Goudsmit M; Kriauciunas AP; Hundley GS, 2014, 'Strategy in Turbulent Environments: Investigating Transition Economy Contexts', in Academy of Management Proceedings, Academy of Management, pp. 11453 - 11453, http://dx.doi.org/10.5465/ambpp.2014.11453abstract
    Conference Papers | 2014
    Yang F; Shinkle GA, 2014, 'Formalization and flexibility: An investigation of operational governance from a learning perspective', in ANZAM - ISBN 978-0-9875968-5-7, ANZAM, Sydney Australia, presented at ANZAM, Sydney Australia, 03 December 2014 - 05 December 2014, http://www.anzam.org/wp-content/uploads/pdf-manager/1602_ANZAM-2014-069.PDF
    Conference Papers | 2013
    Lui S; Jackson C; Shinkle GA; Ozdemir SZ, 2013, 'Understanding the choice and impact of resources on firm innovation: A managerial cognition perspective.', in Grimmer M; Hecker R (ed.), Proceedings of the 27th Australian and New Zealand Academy of Management Conference, Hobart TAS Australia, presented at Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, 04 December 2013 - 06 December 2013
    Conference Papers | 2013
    Shinkle GA; Kriauciunas A; Hundley G; Goudsmit M, 2013, 'Strategy in turbulent environments: Learning from firms in transition economies', in Grimmer M; Hecker R (ed.), Proceedings of the 27th Australian and New Zealand Academy of Management Conference, Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, presented at Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, 04 December 2013 - 06 December 2013
    Conference Papers | 2013
    Shinkle GA; Yang M; Elshaw J; Schleicher DJ; yang F, 2013, 'Goals and Governance, Complements or Substitutes? Both!: A study of performance in government organizations', in Grimmer M; Hecker R (ed.), Proceedings of the 27th Australian and New Zealand Academy of Management Conference, Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, presented at Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, 04 December 2013 - 06 December 2013
    Conference Papers | 2012
    Shinkle GA; Kriauciunas AP; Gary MS; Hodgkinson GP, 2012, 'How Organizational Goals are Influenced by Economic Institutions', in Academy of Management Proceedings, Academy of Management, pp. 10713 - 10713, http://dx.doi.org/10.5465/ambpp.2012.10713abstract
    Conference Papers | 2012
    Shinkle GA; McCann BT, 2012, 'The influence of economic institutions on the product strategy choices of firms', in Academy of Management Proceedings, Academy of Management, pp. 10666 - 10666, http://dx.doi.org/10.5465/ambpp.2012.10666abstract
    Conference Papers | 2011
    Shinkle G; Gary M; Kriauciunas AP; Hodgkinson G, 2011, 'Are organizational goals influenced by economic institutions? Yes!', in Are organizational goals influenced by economic institutions? Yes!, ANZAM, Wellington, New Zealand, presented at ANZAM, Wellington, New Zealand
    Conference Papers | 2010
    Shinkle G; Kriauciunas AP; Hundley G, 2010, 'Are Pure Strategies Better in Transition Economy Environments?', in ANZAM Conference Proceedings, ANZAM, Adelaide, presented at ANZAM, Adelaide

  • 2023-2028 ARC - Industrial Transformation Training Centre under Assoc. Prof. Matthias Haeusler (25 Academics at 5 Universities and 11 Partner Organizations). Title:  ARC Training Center for Next-Gen Architectural Manufacturing. Five years for $4,978,958.00
  • 2014-2017 Australian Research Council Linkage Project. Lui, S., Jackson, C., Shinkle, G., & Ozdemir, S. Innovation in Australian mid-market firms: The critical role of leader cognition. Industry Partner: GE Capital. Project no. LO140100838, AU$340,000
  • 2013-2015 Australian Research Council Discovery Early Career Researcher Award (DECRA). Title: A theory of strategic goal setting for Australian business firms.
  • 2012 UNSW Business School Research Grant for study of: Organizational strategy implementation: The influence of goals, processes, and leadership on performance in government organizations.
  • 2011 UNSW Business School Research Grant for study of: The Effects of Economic Institutions on The Product Strategy Choices of Firms: A Study of 34 Developing Economy Environments.

 

  • 2019 ANZAM Innovative Management Educator Award
  • 2018 UNSW University Award for Teaching Excellence – Category: Design or Development of Programs
  • 2017 UNSW Arc PostGraduate Research Council Supervisor Award
  • 2013-2015 Australian Research Council Discovery Early Career Researcher Award (DECRA). Title: A theory of strategic goal setting for Australian business firms.
  • 2014 AGSM Executive Education: Outstanding Faculty Facilitator Award

 

  • Strategic goal-setting and aspirations
  • Strategy in dynamic environments
  • Organizational control theory
  • Strategy implementation
  • Innovation Strategy
  • Digital Strategy
  • Business Models
  • International business strategy

  • ​BusinessThink 2021 August Why the workplace chameleon is a paradox for diversity and inclusion (with Jessica Yustantio)
  • ​BusinessThink 2021 June The new rules for managing knowledge workers in a post-COVID world
  • ​BusinessThink 2020 April What is the #1 missing link in business strategy implementation?
  • BusinessThink 2019 April Three useful things to know about setting strategy 
  • BusinessBecause 2018 November AGSM MBA programs help executive leaders manage change in a VUCA world
  • Managerial Research Report: 2018 October: A survey on the innovation of Australian Companies (Reference ARC Linkage Grant LP140100838)
  • BusinessThink 2017 December How legitimate goals curtail a turn to the dark side
  • Managerial Research Report: 2017 October: How managers of Mid-Market firms can harness the power of their thinking styles: Seeing the forest and the trees (Reference ARC Linkage Grant LP140100838)
  • BusinessThink 2017 July When a satisfactory price beats a maximal mark-up
  • South China Morning Post 2017 October Why leaders need confidence in uncertain environments byline with Julian Lorkin
  • CEO Forum 2016 June quoted BT article: Companies heal thyself
  • Managerial Research Report: 2016 March: Strategic goals, strategy choices, and operational governance: Managerial report on firms in Australia, USA, China, and Israel (Reference ARC Award DE130100840)
  • IN:SIGHT 2015 December comments in: Three C-level roles set to boom in 2016
  • Managerial Research Report: 2015 November: Innovation in Mid-Market firms – The executive report on an interview study of 35 Australian firms (Reference ARC Award DE130100840)
  • BusinessThink 2015 February Tangled up in your own regulations
  • BusinessThink 2014 October commented in: How to set strategy in the face of rapid change
  • Managerial Research Report: 2014 September: Strategic goal setting in Australian Business firms: A managerial perspective based on interview observations (Reference ARC Linkage Grant LP140100838)
  • BusinessThink 2014 April commented in: Come together: How grants, venture capital and private equity lift innovation
  • Business Review Weekly 2013 June 17 Comments in: Reputation of corruption ‘a risk for Australian companies’
  • Australian Mid-Market Growth Alliance Forum 2013 (May) Speaker at this public event.

My Research Supervision

 

  • ​​​Min-Huei (Miles) Yang (2015)
  • Feifei Yang (2017)
  • Lingli Luo (2019)
  • Mirjam Goudsmit (2020)
  • Jingyi Wang 
  • Angel Sharma

My Teaching