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Associate Professor Heather Crawford
Senior Lecturer

Associate Professor Heather Crawford

Business School
School of Marketing

Research Interests:

  • Cross-cultural advertising
  • Cultural evolution
  • Cross-cultural humour
  • Business education

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/HeatherCrawford.aspx
E-mail
h.crawford@unsw.edu.au
Location
Quadrangle Building, Level 3 Australian School of Business
  • Books | 2008
    Crawford H; Fletcher R, 2008, The Economics of Illegal Immigration, 2, Palgrave Macmillan, New York
  • Book Chapters | 2013
    Crawford HJ, 2013, 'Humour in new media: Comparing China, Australia and the United States', in Humour in Chinese Life and Culture: Resistance and Control in Modern Times, pp. 173 - 192
  • Journal articles | 2019
    Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, http://dx.doi.org/10.1080/02650487.2019.1590068
    Journal articles | 2019
    Muniz F; Guzmán F; Paswan AK; Crawford HJ, 2019, 'The immediate effect of corporate social responsibility on consumer-based brand equity', Journal of Product and Brand Management, 28, pp. 864 - 879, http://dx.doi.org/10.1108/JPBM-09-2018-2016
    Journal articles | 2016
    Ceric A; Crawford HJ, 2016, 'Attracting SIEs: Influence of SIE motivation on their location and employer decisions', Human Resource Management Review, 26, pp. 136 - 148, http://dx.doi.org/10.1016/j.hrmr.2015.10.001
    Journal articles | 2015
    Crawford HJ; Gregory GD, 2015, 'Humorous advertising that travels: A review and call for research', Journal of Business Research, 68, pp. 569 - 577, http://dx.doi.org/10.1016/j.jbusres.2014.09.005
  • Conference Papers | 2018
    Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China, The International Advertising and Branding Conference, Wuxi, China, presented at The International Advertising and Branding Conference, Wuxi, China, -
    Theses / Dissertations | 2010
    Crawford H, 2010, Humour in Cross-Cultural Advertising: Invistigating an Individual-Difference Perspective in the United states, China and Australia, UNSW, UNSW
    Conference Papers | 2009
    Crawford H; Gregory G; Munch JM; Gulas CL, 2009, 'Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China', in Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China, Brigham Young University, Puerto Vallarta, Mexico, presented at Cross Cultural Research, Puerto Vallarta, Mexico, 13 December 2009 - 16 December 2009, http://marketing.byu.edu/htmlpages/ccrs/proceedings09/HUMOR%20IN%20CROSSCULTURAL%20ADVERTISING.docx
    Conference Papers | 2009
    Crawford H; Gregory G, 2009, 'Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China.', in Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China., Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009
    Conference Papers | 2008
    Crawford H; Gregory G, 2008, 'Scale validation issues in situations of minimal cultural difference', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
    Conference Papers | 2008
    Crawford H, 2008, 'Investigating humour in cross-cultural advertising: An individual difference perspective,', in Investigating humour in cross-cultural advertising: An individual difference perspective,, Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales., presented at Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales.
    Conference Papers | 2007
    Crawford H; Gregory G, 2007, 'Humour in Cross-Cultural Advertising', in 49th Annual Meeting of the Academy of International Business, 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, presented at 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, 25 June 2007 - 28 June 2007
    Conference Papers | 2007
    Crawford H, 2007, 'Investigation the Effectiveness of Humour in Cross-Cultural Advertising', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
    Conference Papers | 2006
    Crawford H, 2006, '¿Humour in cross-cultural advertising: A literature review¿', in ¿Humour in cross-cultural advertising: A literature review¿, in UWS College of Business Research Symposium, presented at in UWS College of Business Research Symposium
    Conference Proceedings (Editor of) | 2006
    Crawford H, (ed.), 2006, 'ANZMAC 2006 Conference', Queensland University of Technology, presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Queensland University of Technology

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