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Dr Jacky Mo
Senior Lecturer

Dr Jacky Mo

  • PhD in Marketing (The University of New South Wales)
  • MPhil in Marketing (The University of New South Wales)
  • BA in Management (Sichuan Normal University) 
Business School
School of Information Systems and Technology Management

Dr Jacky Mo is a Lecturer in the School of Information Systems & Technology Management at the University of New South Wales, Australia. Jacky completed his PhD in Marketing with a specialization in Marketing and Data Analytics at the University of New South Wales.

Jacky’s primary research interests lie in the application of both conventional (e.g., regression based structural equation and hierarchical linear modelling) and big-data analytics techniques (e.g., text mining and artificial intelligence) in analysing behavioural decision making in both business-to-business and business-to-consumer relational contexts, such as marketing distribution channels and online brand communities. His research has appeared in peer-reviewed academic journals including Industrial Marketing Management and European Journal of Marketing. Jacky is also actively involved in the program and course development in Business Analytics and teaching across a range of Business Analytics courses at both undergraduate and postgraduate levels.
Phone
(02) 9065 1481
E-mail
ce.mo@unsw.edu.au
Location
Room 2119, Quadrangle Building
  • Book Chapters | 2022
    Mo C; Yu T, 2022, 'Capturing complex, dynamic customer loyalty by integrating traditional and big data analyses', in Handbook of Research on Customer Loyalty, Edward Elgar Publishing
  • Journal articles | 2020
    Mo C; Yu T; White C, 2020, 'A self-determination theory approach to motivating engagement with channel partner enablement programs', Industrial Marketing Management, 90, pp. 194 - 204, http://dx.doi.org/10.1016/j.indmarman.2020.07.003
    Journal articles | 2020
    Mo C; Yu T; de Ruijter J, 2020, 'Don’t you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels', European Journal of Marketing, 54, pp. 761 - 790, http://dx.doi.org/10.1108/EJM-05-2018-0324
    Journal articles | 2019
    Mo C; Yu T; de Ruyter K; Chen C-F, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, 78, http://dx.doi.org/10.1016/j.indmarman.2017.10.002
    Journal articles | 2015
    Mo C; Mistilis N; Chiappa G, 2015, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers', Event Management: an international journal, 19, pp. 391 - 406, http://dx.doi.org/10.3727/152599515X14386220874922
  • Conference Proceedings (Editor of) | 2022
    Orfanoudaki A, (ed.), 2022, 'Achieving Data-informed Healthcare with Analytics Capability', Indianapolis, IN, USA, presented at INFORMS Virtual Healthcare Conference, Indianapolis, IN, USA, 16 October 2022 - 19 October 2022
    Conference Papers | 2018
    Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018, https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf
    Conference Papers | 2016
    Mo J; Yu T; de Ruyter KO, 2016, 'Out of the channel loop in distribution channels: conceptualization and future research directions', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Academy of Marketing Science World Marketing Congress, Paris, presented at Academy of Marketing Science World Marketing Congress, Paris, 19 July 2016 - 23 July 2016
    Conference Abstracts | 2016
    Mo J; Yu T; de ruyter K, 2016, 'The dark side of channel supplier’s prioritization strategy: Resellers’ perception of being out of the loop', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch, presented at Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch
    Conference Abstracts | 2015
    Mo C; Yu T; de ruyter K, 2015, 'Out of the Channel Loop: Antecedents, Consequences, and a Moderator', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Sydney., Australian and New Zealand Marketing Academy Conference, presented at Australian and New Zealand Marketing Academy Conference, 30 November 2015 - 02 December 2015
    Conference Papers | 2012
    Mistilis NA, 2012, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers', in The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers, ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, presented at ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, 25 January 2012 - 27 January 2012
    Conference Papers | 2011
    Mo C; Mistilis N, 2011, 'A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers', in Gross, Michael J (Editor). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, University of South Australia. School of Management, Adelaide, S.A., pp. 1219 - 1224, presented at CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend., Adelaide, South Australia, 08 February 2011 - 11 February 2011, http://search.informit.com.au/documentSummary;dn=896749988891751;res=IELBUS

  • 2020 - 2021: Health@Business and UNSW Medicine Collaboration Seed Funds Grant ($14,500)

  • 2017: recipient of PhD Placement Scholarship for Research Excellence, The University of New South Wales

My Teaching

  • INFS3603 Introduction to Business Analytics
  • INFS3873 Business Analytics Methods
  • INFS5700 Introduction to Business Analytics
  • INFS5720 Business Analytics Methods