Hensen N; Keeling DI; de Ruyter K; Wetzels M, 2016, 'Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)',
Psychology and Marketing, vol. 33, pp. 389 - 406,
http://dx.doi.org/10.1002/mar.20882