Professor Jacobus de Ruijter

Ko de Ruyter is Professor of Marketing at King’s Business School, King’s College London, Professor of Responsible Marketing Strategy at the University of Amsterdam, the Netherlands and Adjunct Professor at the School of Marketing, UNSW, Australia. His research focuses on customer loyalty, responsible marketing strategy, technology on the organizational frontline and social media. He has published widely in flagship academic business journals, such as the Journal of the Academy of Marketing Science, Journal of Marketing, the Journal of Consumer Research and Management Science. For his leadership in the academic research community, Professor de Ruyter has been awarded a life-time achievement by the American Marketing Association. This honour has by no means made him want to rest on his laurels. With the best yet to come, and a ‘career mission’ combined with maximal insights and experience, Ko is passionate about the societal and practical relevance and impact of marketing research and its value for businesses and their stakeholders. 

Now, perhaps more than ever, in turbulent economic times and with marketplaces rapidly changing into social spaces pushed by advances in technology, there is a need for guidance in strategy development that builds on fundamental as well as versatile thinking. Ko de Ruyter is able to offer such thinking and push its translation into actionable advice for businesses. He has proven experience in working closely with decision-makers in the private and public sectors, consulting on the challenges and opportunities that they face. This has made him an internationally renowned speaker at business events and conferences, as he is able to seamlessly explain the promise that state-of-the-art innovative technologies hold for business performance and transformation.