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Dr Jenny (Jiyeon) Lee

Dr Jenny (Jiyeon) Lee

Senior Lecturer

PhD, Texas A&M University

MHM, University of Houston

BS, Purdue University

BS, Ewha Womans University

Business School
School of Marketing

Teaching Interests:

  • Services marketing 
  • Innovations 

Research Interests:

  • Services marketing and management 
  • Consumer psychology and behaviour
  • Applied marketing sciences
  • Digital marketing

 

 
Phone
+61 2 9385 2696
E-mail
jylee@unsw.edu.au
Location
Room 3014, Quadrangle building
  • Book Chapters | 2012
    Lee J; Kyle G, 2012, 'Chapter 5: Structural Equation Modeling', in Handbook of Research Methods in Tourism, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781781001295.00011
    Book Chapters | 2012
    Lee JJ; Kyle G, 2012, 'Structural equation modeling', in Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches, pp. 91 - 112, http://dx.doi.org/10.4337/9781781001295.00011
  • Journal articles | 2023
    Andonopoulos V; Lee J; Mathies C, 2023, 'Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration', Journal of Retailing and Consumer Services, 75, http://dx.doi.org/10.1016/j.jretconser.2023.103521
    Journal articles | 2021
    Lim YOUNGDEOK; Lee JJ; Kim H, 2021, 'Customer satisfaction and implied cost of equity', Australasian Marketing Journal, 29, pp. 364 - 378, http://dx.doi.org/10.1177/1839334921993951
    Journal articles | 2021
    Nguyen O; Lee JJ; Ngo L; Tran Q, 2021, 'Impacts of Crisis Emotions on Negative Word-of-Mouth and Behavioural Intention: Evidence from a Milk Crisis', Journal of Product & Brand Management
    Journal articles | 2020
    Ngo LV; Nguyen NP; Lee J; Andonopoulos V, 2020, 'Mindfulness and job performance: Does creativity matter?', Australasian Marketing Journal, 28, pp. 117 - 123, http://dx.doi.org/10.1016/j.ausmj.2019.12.003
    Journal articles | 2020
    Patterson PAUL; McColl-Kennedy J; Lee JJ; Brady M; Patterson P, 2020, 'Gaining Insights Into Why Professionals Continue or Abandon Pro Bono Service', European Journal of Marketing, 55, pp. 790 - 813, http://dx.doi.org/10.1108/EJM-05-2019-0438
    Journal articles | 2019
    Dwyer L; Chen C; Lee JJ, 2019, 'The Role of Place Attachment in Tourism Research', Journal of Travel & Tourism Marketing, http://dx.doi.org/10.1080/10548408.2019.1612824
    Journal articles | 2018
    Lee J; Lim Y; Oh H, 2018, 'Does customer satisfaction matter to managers' earnings forecasts and stock returns?', European Journal of Marketing, 52, pp. 2026 - 2051, http://dx.doi.org/10.1108/EJM-06-2017-0422
    Journal articles | 2018
    Mathies C; Lee J; Wong A, 2018, 'Service models and culture: Impact on work behaviours', Journal of Services Marketing, 32, pp. 616 - 628, http://dx.doi.org/10.1108/JSM-07-2017-0263
    Journal articles | 2017
    Lee J; patterson P; Ngo L, 2017, 'In pursuit of service productivity and customer satisfaction: The role of resources', European Journal of Marketing, 51, pp. 1836 - 1855, http://dx.doi.org/10.1108/EJM-07-2016-0385
    Journal articles | 2015
    Lee J, 2015, 'A profile of community-based agricultural festival attendees in North America: A comparative study', International Journal of Hospitality and Event Management, 1, pp. 203 - 203, http://dx.doi.org/10.1504/ijhem.2015.074720
    Journal articles | 2015
    Lee J, 2015, 'Antecedents and Consequences of Discrete Emotions in Hedonic Consumption Situations', Services Marketing Quarterly, 36, pp. 226 - 244, http://dx.doi.org/10.1080/15332969.2015.1046773
    Journal articles | 2014
    Lee J; Kyle G, 2014, 'The affective-psychological process of festival visitor loyalty formation', Tourism Analysis, 19, pp. 377 - 382, http://dx.doi.org/10.3727/108354214X14029467968727
    Journal articles | 2014
    Lee J; Kyle GT, 2014, 'Segmenting Festival Visitors Using Psychological Commitment', Journal of Travel Research, 53, pp. 656 - 669, http://dx.doi.org/10.1177/0047287513513168
    Journal articles | 2014
    Lee J, 2014, 'Visitors’ emotional responses to the festival environment', Journal of Travel and Tourism Marketing, 31, pp. 114 - 131, http://dx.doi.org/10.1080/10548408.2014.861726
    Journal articles | 2013
    Lee J; Kyle G, 2013, 'The measurement of emotions elicited within festival contexts: A psychometric test of a festival consumption emotions (FCE) scale', Tourism Analysis, 18, pp. 635 - 649, http://dx.doi.org/10.3727/108354213X13824558188541
    Journal articles | 2012
    Lee J; Kyle G; Scott D, 2012, 'The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination', Journal of Travel Research, 51, pp. 751 - 764, http://dx.doi.org/10.1177/0047287512437859
    Journal articles | 2012
    Lee JJ; Kyle G, 2012, 'Recollection consistency of festival consumption emotions', Journal of Travel Research, 51, pp. 178 - 190, http://dx.doi.org/10.1177/0047287510394197
    Journal articles | 2006
    Scott D; Lee S; Lee JJJ; Kim C, 2006, 'Leisure constraints and acculturation among Korean immigrants', Journal of Park and Recreation Administration, 24, pp. 63 - 86, http://js.sagamorepub.com/jpra/article/view/1408
    Journal articles | 2004
    Lee JJY; Sung HEIDI; DeFranco A; Arnold RICHARD, 2004, 'Developing, operating, and maintaining a travel agency web site: Attending to E-consumers and Internet marketing issues', Journal of Travel and Tourism Marketing, 17, pp. 205 - 223, http://dx.doi.org/10.1300/J073v17n02_16
  • Conference Papers | 2024
    Kim D; Lee JJ, 2024, 'How do consumers use their consumer credit for travel in inflation surge? Intertemporal consumption perspective', Sydney, presented at ISMS Marketing Science Conference, Sydney, 27 June 2024 - 29 June 2024, https://www.unsw.edu.au/content/dam/pdfs/business/marketing/events/2024-06-isms-marketing-science-conference/2024-06-ISMS-Marketing-Science-Conference-Presentation-Overview-June-21.pdf
    Conference Papers | 2023
    Lee JJ; Patterson P; Mathies C, 2023, 'Role of Humour Use and Humour Endorsing Climate in Aged Care Service Employees’ Job Stress and Satisfaction', Seoul, Korea, presented at The 2023 Global Marketing Conference, Seoul, Korea, 20 July 2023 - 23 July 2023, https://db.koreascholar.com/Article/Detail/422746
    Conference Abstracts | 2021
    Andonopoulos V; Lee J; Mathies C; Northey G, 2021, 'Influencers Beware: The Dangers of Over-Sponsorship', in ANZMAC Conference 2021. Something Different. Proceedings., Melbourne, presented at ANZMAC 2021, Melbourne
    Conference Papers | 2019
    Lee JJ; Patterson P; McColl-Kennedy J; Brady M, 2019, 'What drives professional service employees to undertake pro bono?', Austin, TX, USA, presented at The 2019 Winter American Marketing Association Conference, Austin, TX, USA, 22 February 2019 - 24 February 2019, http://dx.doi.org/10.26190/unsworks/27169
    Conference Papers | 2019
    Mathies C; Lee JJ; Uncles M, 2019, 'Student satisfaction data – Improving higher education?', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019
    Conference Papers | 2019
    Nguyen O; Ngo L; Tran QH; Lee JJ, 2019, 'Attribution emotions and negative word-of-mouth in a crisis', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019
    Conference Papers | 2018
    Lee J; Nguyen O; Ngo L; Tran Q, 2018, 'Emotional responses to corporate crisis', in Emotional responses to corporate crisis, The World Conference on Business and Management 2018, Jeju, Korea, presented at The World Conference on Business and Management 2018, Jeju, Korea, 27 June 2018 - 30 June 2018
    Conference Papers | 2018
    Lee JJ; Gheshlaghi M, 2018, 'Frontline service employees’ engagement, creativity, and job performance.', Adelaide, Australia, presented at The 2018 Australian and New Zealand Marketing Academy, Adelaide, Australia, 03 December 2018 - 05 December 2018
    Conference Papers | 2017
    Lee J; LIM Y; Kim H, 2017, 'The effect of customer satisfaction on implied cost of equity', San Diego, USA, presented at The 2017 American Accounting Association Annual Meeting, San Diego, USA, 05 August 2017 - 09 August 2017
    Conference Papers | 2017
    Lee J; LIM Y; OH H, 2017, 'Flow of customer satisfaction information: Impact on earnings forecasts and financial market', in Chandy R; Inman J; Moorman C (eds.), Winter Marketing Academic Conference 2017: Better Marketing for a Better World., American Marketing Association, Orlando, USA, presented at The 2017 Winter American Marketing Association Conference, Orlando, USA, 17 February 2017 - 19 February 2017
    Conference Papers | 2017
    Lee J; Lim Y, 2017, 'Customer satisfaction and the implied cost of equity: Moderating effects of market conditions.', Kuala Lumpur, Malaysia, presented at The 20th Asian-Pacific Conference on International Accounting Issues, Kuala Lumpur, Malaysia, 05 November 2017 - 08 November 2017
    Conference Papers | 2016
    Lee J; LIM Y; OH H, 2016, 'Customer satisfaction and management earnings forecasts', Seattle, WA, presented at The 2016 American Accounting Association Western Region Meeting, Seattle, WA, 05 May 2016 - 07 May 2016
    Conference Abstracts | 2016
    Lee J; Lim Y; Oh H, 2016, 'Customer satisfaction and management earnings forecasts', in The 2016 American Accounting Association Western Region Meeting, Seattle, WA, USA, presented at The 2016 American Accounting Association Western Region Meeting, Seattle, WA, USA, 05 May 2016 - 07 May 2016, http://aaahq.org/Meetings/2016/Western-Region/Program
    Conference Papers | 2016
    Lee J; PATTERSON P; NGO L; de Ruyter K, 2016, 'Achieving superior service productivity and customer satisfaction: Evidence from an emerging economy', in Achieving superior service productivity and customer satisfaction: Evidence from an emerging economy, The 25th Frontiers in Service, Bergen, Norway, presented at The 25th Frontiers in Service, Bergen, Norway, 23 June 2016 - 26 June 2016
    Conference Abstracts | 2016
    Patterson P; Lee J; Ngo L; de Ruyter K, 2016, 'Achieving superior service productivity and customer satisfaction', in The 25th Frontiers in Service, Bergen, Norway, presented at The 25th Frontiers in Service, Bergen, Norway, 23 June 2016 - 26 June 2016, https://drive.google.com/drive/folders/0B2svXzEq7klfUGhXeUJWQWQwUFU
    Conference Abstracts | 2015
    Lee J, 2015, 'Place attachment: Segmenting event attendees', in Place attachment: Segmenting event attendees, Australian and New Zealand Marketing Academy, Sydney, presented at Australian and New Zealand Marketing Academy, Sydney, 30 November 2015 - 02 December 2015, https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf
    Conference Papers | 2015
    Lee J, 2015, 'Place attachment: Segmenting event attendees', in Place attachment: Segmenting event attendees, The 2015 Australian and New Zealand Marketing Academy, Sydney, Australia, presented at The 2015 Australian and New Zealand Marketing Academy, Sydney, Australia, 30 November 2015 - 02 December 2015
    Conference Papers | 2012
    Lee J, 2012, 'Festival Consumption Emotions: Testing the Validity of Its Factorial Structure across Gender', in Proceedings of Annual Paris Business and Social Sciences Conference, World Business Institute Australia, Melbourne, pp. 1 - 1, presented at Annual Paris Conference on Business and Social Sciences, Paris, France, 12 July 2012 - 13 July 2012
    Conference Papers | 2012
    Lee J, 2012, 'Festival visitors’ emotion and its response to the environment', in Crittenden V; Hair JF; Terblanche N (eds.), Atlanta, GA, presented at The 2012 Academy of Marketing Science World Marketing Congress – Cultural Perspectives in Marketing, Atlanta, GA, USA., Atlanta, GA, 28 August 2012 - 01 September 2012
    Conference Papers | 2012
    Lee J, 2012, 'The effect of festival atmospherics on visitor emotions and satisfaction', in The effect of festival atmospherics on visitor emotions and satisfaction, The 2012 Travel and Tourism Research Association Annual Conference, Virginia Beach, VA, presented at The 2012 Travel and Tourism Research Association Annual Conference, Virginia Beach, VA, 17 June 2012 - 19 June 2012, http://ttra.omnibooksonline.com/2012/ttra-51776-1.4568/2012-t-001-1.4823/2012-6-a-1.5004/2012-6-a-1.5005#tab_0=0
    Conference Papers | 2012
    Lee J, 2012, 'Visitor profile of agricultural festivals in Texas, USA', in The 2012 Council for Australian University Tourism and Hospitality Education Conference Proceedings, La Trobe University, Melbourne, pp. 373 - 379, presented at Council for Australian University Tourism and Hospitality Education, Melbourne, 06 February 2012 - 09 February 2012, http://www.latrobe.edu.au/__data/assets/pdf_file/0005/168521/CAUTHE-2012-Book-of-Proceedings_1.pdf
    Conference Papers | 2011
    Lee J, 2011, 'Visitors’ Emotional Responses to Festival Atmospherics', in Gross, Michael J (Editor). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, University of South Australia. School of Management, Adelaide, S.A., pp. 1176 - 1180, presented at CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, Adelaide, South Australia, http://search.informit.com.au/documentSummary;dn=914488577529557;res=IELBUS
    Conference Papers | 2010
    Lee J; Kyle G, 2010, 'Examining the antecedents and structure of festival loyalty', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 157 - 157, presented at Australian & New Zealand Marketing Academy, Christchurch, New Zealand
    Conference Papers | 2010
    Lee J; Kyle G, 2010, 'Investigating the relationships between satisfaction, place attachment and loyalty within community-based festival contexts', in 11th World Leisure Congress Proceedings, The 11th World Leisure Congress, Chuncheon, Korea, pp. 154 - 154, presented at The 11th World Leisure Congress, Chuncheon, Korea
    Conference Papers | 2010
    Lee J; Kyle G, 2010, 'Recall of festival consumption emotions', in CAUTHE 2010 Conference Proceedings Challenge the Limits, CAUTHE, Hobart, Tasmania, presented at CAUTHE10, HOBART TASMANIA, 08 February 2010 - 11 February 2010
    Conference Papers | 2010
    Lee J, 2010, 'Dimensionality testing of festival consumption emotions (FCE)', in Proceedings of the Third Annual Business Research Conference, The Third Annual American Business Research Conference, Long Island, NY, USA, pp. 1 - 3, presented at The Third Annual American Business Research Conference, Long Island, NY, USA, 06 June 2010 - 07 June 2010
    Conference Papers | 2010
    Lee S; Scott D; Lee J, 2010, 'An exploration of the antecedents of enduring benefits among birdwatchers', in NRPA Leisure Research Symposium Proceedings, NRPA LEISURE RESEARCH SYMPOSIUM, Minneapolis, MN, presented at NRPA LEISURE RESEARCH SYMPOSIUM, Minneapolis, MN, 26 October 2010 - 28 October 2010
    Conference Papers | 2010
    Ngo LV; Le HN; Lee J, 2010, 'Relationship marketing orientation and customer satisfaction: Evidence from Vietnam.', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, presented at 2010 Australian & New Zealand Marketing Academy, Christchurch, New Zealand, -
    Conference Papers | 2009
    Lee JJ; Kyle G, 2009, 'Testing the applicability of product consumption emotions (PCE) within festival contexts.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
    Conference Papers | 2008
    Lee J; Kyle G; Norman B; Jodice L, 2008, 'Investigating the relationship between satisfaction and attachment to the recreation area', in Investigating the relationship between satisfaction and attachment to the recreation area, The 2008 Northeastern Recreation Research Symposium, Bolton Landing, New York, presented at The 2008 Northeastern Recreation Research Symposium, Bolton Landing, New York, 30 March 2008 - 01 April 2008
    Conference Papers | 2005
    Lee S; Lee J; Scott D; Kim C, 2005, 'Understanding constraints among Korean immigrants in the United States', in Understanding constraints among Korean immigrants in the United States, the National Recreation and Park Association Conference, San Antonio, TX, USA, presented at the National Recreation and Park Association Conference, San Antonio, TX, USA
    Conference Papers | 2003
    Lee J; Sung H; Arnold A, 2003, 'Evaluation of Internet marketing strategies through travel agency websites in the United States', in Qu H; Moreo PJ (ed.), Advances in Hospitality and Tourism Research, 8th Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Las Vegas, NE, USA, pp. 370 - 372, presented at 8th Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Las Vegas, NE, USA
    Conference Papers | 2003
    Sung H; Chon K; Lee J, 2003, 'Traveler geographic origin and market segmentation: Classification models for international visitors to Hong Kong', in Traveler geographic origin and market segmentation: Classification models for international visitors to Hong Kong, Annual International Council on Hotel, Restaurant and Institutional Education Conference, Palm Spring, CA, USA, presented at Annual International Council on Hotel, Restaurant and Institutional Education Conference, Palm Spring, CA, USA, 06 August 2003 - 09 August 2003
    Conference Papers | 2003
    Sung H; Hsu C; Lee J, 2003, 'Modeling travel arrangements for international travelers to Hong Kong: Full package, partial package, or non-package tours', in Modeling travel arrangements for international travelers to Hong Kong: Full package, partial package, or non-package tours, 34th Annual International Travel and Tourism Research Association Annual Conference, St. Louis, MO, USA, presented at 34th Annual International Travel and Tourism Research Association Annual Conference, St. Louis, MO, USA
  • Media | 2019
    Lim Y; Lee J, 2019, Why an upbeat forecast based on customer satisfaction backfires

External Grant

  1. 2016-2017 Accounting and Finance Associations of Australia and New Zealand Research Grant ($5,000, “Customer satisfaction and management earnings forecasts”)

Internal Grant

  1. 2019 BizLab Small Project Grant ($3,000, “An exploration into the authenticity of social media influencers”)
  2. 2017-2018 Business School Research Grant ($20,000, “Customer satisfaction and the implied cost of equity: The moderating effects of market conditions” )
  3. 2016 School of Marketing Research Grant ($2,500, “Customer satisfaction: Its impact on management earnings forecasts and market response” )
  4. 2014 School of Marketing Research Grant ($1,740, “Country-of-origin effects on consumer response to corporate social responsibility” )
  5. 2013 School of Marketing Research Grant ($1,600, “Measurement model specification in tourism research: Formative and reflective indicators”)
  6. 2012 Business School Special Research Grant ($5,000, “Applications of structural equation modeling to tourism research”)
  7. 2012 School of Marketing Research Grant ($1,680, “Applications of structural equation modeling to tourism research”)
  8. 2011-2012 Business School Special Research Grant ($7,000, “Working holiday makers’ sense of place: Assessing their perceptions of and attitudes toward Australia as a tourist destination over time”)
  9. 2011 School of Marketing Research Grant [$1,600, “A test for the validity of festival consumption emotions across gender” ]

  1. The 2013 Non-professorial Research Achievement Award, Australian School of Business, UNSW
  2. Strategic Research Awards, School of Marketing, Australian School of Business, UNSW (2011-2014)
  3. Best paper award in the Annual Paris Conference on Business and Social Sciences (2012)
  4. Best paper award in the 3rd Annual American Business Research Conference (2011)
  5. Best paper award runner-up in the 2010 Australia and New Zealand Marketing Academy (2010)

My Research Supervision

  • Digital marketing 
  • Consumer behaviour and psychology

My Teaching

Services (events) marketing and management

Customer centric innovation