Lecturer

Dr Lewen Wei

Arts,Design & Architecture
School of the Arts and Media

Dr. Lewen Wei is Lecturer in the School of the Arts and Media at the University of New South Wales, Sydney since April, 2023. Her broad program of research is motivated by ever-changing technological innovations and their persuasive influence over people’s cognition, emotion, and behavior.  In particular, she is interested in how both immediate and temporal effects of message attributes (format, content, source) can be amplified by media technologies (e.g., social network sites, game and gamification, wearable trackers, chatbots, AI) to cultivate sustainable self-identities and relationships, build resilient communities, and facilitate responsible communication among different entities to collectively promote prosocial changes across individual, community, and society levels.

Lewen is familiar with quantitative, qualitative, computational, and design methodologies, and proficient at toolkits for data analytics, game design, and multimedia. She has worked independently or in collaboration with colleagues on a variety of research projects in the interconnected research areas including digital advertising/marketing, corporate social responsibility, crisis communication, and human-technology interaction. Her work has been published in peer-reviewed journals such as Journal of Interactive Advertising, Public Relations Review, and Computers in Human Behavior, and conference proceedings in areas such as information systems and human-agent interaction, among others.

She held a bachelor degree in Editing and Publishing with a minor in Computer Science and Technology (Wuhan University, China, 2015), a master degree in Media Studies (Pennsylvania State University, USA, 2017), and a doctoral degree in Mass Communications with a minor in Social Data Analytics (Pennsylvania State University, USA, 2021). After that, Lewen was a postdoctoral research fellow of the Gamification Group in the Faculty of Information Technology and Communication Sciences at Tampere University, Finland prior to joining UNSW.

Lewen is available to supervise Honours, Masters, and PhD students in her areas of expertise. Please feel free to reach out if you are interested in a project in the general area of technology-mediated strategic communication.

Location
231Q, Level 2 Robert Webster
  • Book Chapters | 2018
    Liu B; Wei L, 2018, 'Reading Machine-Written News: Effect of Machine Heuristic and Novelty on Hostile Media Perception', in Human-Computer Interaction. Theories, Methods, and Human Issues, Springer International Publishing, pp. 307 - 324, http://dx.doi.org/10.1007/978-3-319-91238-7_26
  • Journal articles | 2023
    Liu B; Wei L, 2023, 'Unintended effects of open data policy in online behavioral research: An experimental investigation of participants’ privacy concerns and research validity', Computers in Human Behavior, 139, http://dx.doi.org/10.1016/j.chb.2022.107537
    Journal articles | 2022
    Diddi P; Wei L, 2022, 'Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity', Public Relations Review, 48, http://dx.doi.org/10.1016/j.pubrev.2022.102206
    Journal articles | 2022
    Freeman J; Wei L; Yang H; Shen F, 2022, 'Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses', Journal of Promotion Management, 28, pp. 515 - 536, http://dx.doi.org/10.1080/10496491.2021.2009086
    Journal articles | 2022
    Wei L; Diddi P, 2022, 'Morality rules: Understanding the role of prior reputation in consequences of scansis', Public Relations Review, 48, http://dx.doi.org/10.1016/j.pubrev.2022.102147
    Journal articles | 2022
    Wei L; Myrick J, 2022, 'Gamifying Green Consumerism Websites: Can Gamification Mitigate Moral Licensing and Ideological Resistance to Green Behaviors?', Journal of Communication Technology, 5, http://dx.doi.org/10.51548/joctec-2022-001
    Journal articles | 2021
    Liu B; Wei L, 2021, 'Machine gaze in online behavioral targeting: The effects of algorithmic human likeness on social presence and social influence', Computers in Human Behavior, 124, http://dx.doi.org/10.1016/j.chb.2021.106926
    Journal articles | 2021
    Wei L; Kim N, 2021, 'Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations', Public Relations Review, 47, pp. 101999 - 101999, http://dx.doi.org/10.1016/j.pubrev.2020.101999
    Journal articles | 2021
    Wei L; Kim N, 2021, 'Within- and between-person(s) emotional reactions toward crisis communication', Corporate Communications, 26, pp. 420 - 437, http://dx.doi.org/10.1108/CCIJ-06-2020-0096
    Journal articles | 2021
    Wei L; Yang G; Shoenberger H; Shen F, 2021, 'Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes', Journal of Interactive Advertising, 21, pp. 269 - 282, http://dx.doi.org/10.1080/15252019.2021.1977736
    Journal articles | 2020
    Kang J; Wei L, 2020, 'Let me be at my funniest: Instagram users’ motivations for using Finsta (a.k.a., fake Instagram)', Social Science Journal, 57, pp. 58 - 71, http://dx.doi.org/10.1016/j.soscij.2018.12.005
    Journal articles | 2020
    Wang J; Wei L, 2020, 'Fear and Hope, Bitter and Sweet: Emotion Sharing of Cancer Community on Twitter', Social Media + Society, 6, pp. 205630511989731 - 205630511989731, http://dx.doi.org/10.1177/2056305119897319
    Journal articles | 2020
    Wei L; Kang J; Schmierbach M, 2020, 'Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory', Journal of Promotion Management, 26, pp. 322 - 349, http://dx.doi.org/10.1080/10496491.2019.1699632
    Journal articles | 2020
    Wei L; Liu B, 2020, 'Reactions to others’ misfortune on social media: Effects of homophily and publicness on schadenfreude, empathy, and perceived deservingness', Computers in Human Behavior, 102, pp. 1 - 13, http://dx.doi.org/10.1016/j.chb.2019.08.002
    Journal articles | 2020
    Wei L; Sun T; Liu B, 2020, 'Exploring the Effect of Incorporating Danmaku into Advertising', Journal of Interactive Advertising, 20, pp. 31 - 46, http://dx.doi.org/10.1080/15252019.2019.1691094
    Journal articles | 2020
    Wei L, 2020, 'Examining Corporate Communications of Environmental Responsibility on Corporate Websites: Main Themes, Linguistic Features, and Text Reuse', Journal of Promotion Management, 26, pp. 1013 - 1037, http://dx.doi.org/10.1080/10496491.2020.1746467
    Journal articles | 2019
    Liu B; Wei L, 2019, 'Machine Authorship In Situ', Digital Journalism, 7, pp. 635 - 657, http://dx.doi.org/10.1080/21670811.2018.1510740
    Journal articles | 2019
    Wei L; Ferchaud A; Liu B, 2019, 'Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms', Communication Research Reports, 36, pp. 1 - 13, http://dx.doi.org/10.1080/08824096.2018.1524752
    Journal articles | 2019
    Wei L; Kang J, 2019, 'Employing Emotion Regulation Strategies in Tracking Personal Fitness Progress', International Journal of Human-Computer Interaction, 35, pp. 1115 - 1124, http://dx.doi.org/10.1080/10447318.2018.1511024
    Journal articles | 2018
    Liu B; Wei L, 2018, 'Modeling social support on social media: Effect of publicness and the underlying mechanisms', Computers in Human Behavior, 87, pp. 263 - 275, http://dx.doi.org/10.1016/j.chb.2018.05.006
  • Conference Papers | 2022
    Järvelä S; Wei L; Hassan L; Hamari J, 2022, 'Storifying a Serious Mobile Game: Exploring Players' Perception of Storification Features, Narrative Engagement, and Behavioral Intentions', in ACM International Conference Proceeding Series, pp. 53 - 61, http://dx.doi.org/10.1145/3569219.3569343
    Conference Papers | 2020
    Kang J; Wei L, 2020, 'Enter Your Dinner Now!', in Proceedings of the 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, ACM, presented at PervasiveHealth '20: 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, http://dx.doi.org/10.1145/3421937.3422014
    Conference Papers | 2020
    Kang J; Wei L, 2020, 'Promises of Anthropomorphism in Virtual Coaches', in Proceedings of the 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, ACM, presented at PervasiveHealth '20: 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, http://dx.doi.org/10.1145/3421937.3421945
    Conference Papers | 2018
    Kang J; Wei L, 2018, '"Give Me the Support I Want!"', in Proceedings of the 6th International Conference on Human-Agent Interaction, ACM, presented at HAI '18: 6th International Conference on Human-Agent Interaction, http://dx.doi.org/10.1145/3284432.3284462