Dr Ljubomir Pupovac

Dr Ljubomir Pupovac

Senior Lecturer
Business School
School of Marketing

Ljubomir Pupovac is a Senior Lecturer in Marketing at the University of New South Wales, Australia. He received his Ph.D. in Business Administration from the University of Technology Sydney in 2019, with a thesis entitled "Can Recalls Be Painless? Impact of Product Recalls on the Recalling Firm and its Suppliers: New Findings from the Automotive Industry." This effort earned a doctoral award from the Institute for the Study of Business Markets (ISBM). To build on this early success, Ljubomir's research focuses on the impact of strategic marketing decisions on firm performance. Apart from product recall studies, he is currently working on several projects in the domain of strategic marketing, such as how customer concentration impacts firm performance, how different types of diversification impact firm performance, and how disclosure of customer information influences investors' risk perception. His articles have appeared in the Journal of the Academy of Marketing Science and the European Journal of Marketing.

  • Journal articles | 2022
    Belli A; O’Rourke AM; Carrillat FA; Pupovac L; Melnyk V; Napolova E, 2022, '40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis', Journal of the Academy of Marketing Science, 50, pp. 147 - 173, http://dx.doi.org/10.1007/s11747-021-00804-z
    Journal articles | 2022
    Padigar M; Pupovac L; Sinha A; Srivastava R, 2022, 'The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations', Journal of the Academy of Marketing Science, 50, pp. 1277 - 1298, http://dx.doi.org/10.1007/s11747-022-00873-8
    Journal articles | 2022
    Pupovac L; Carrillat FA; Michayluk D, 2022, 'Slicing vs chunking product-harm crisis: antecedents and firm performance implications', European Journal of Marketing, 56, pp. 1856 - 1884, http://dx.doi.org/10.1108/EJM-01-2021-0024
    Journal articles | 2022
    Simonin D; Hohberger J; Pupovac L, 2022, 'Role of Slacks on Firm Performance During a Corporate Scandal', Academy of Management Proceedings, 2022, http://dx.doi.org/10.5465/ambpp.2022.16811abstract
    Journal articles | 2015
    Keca L; Mitrovic M; Marceta M; Keca N; Pupovac L, 2015, 'Assesment of forest products market potential as a basis for forest sector development in the Jablanica District', Bulletin of the Faculty of Forestry, pp. 45 - 62, http://dx.doi.org/10.2298/gsf1511045k
    Journal articles | 2010
    Bojovic V; Pupovac L; Strugar M, 2010, 'Understanding innovation drive of leading Serbian companies', Perspectives of Innovations, Economics and Business, pp. 35 - 37, http://dx.doi.org/10.15208/pieb.2010.74

My Research Supervision

Ka Wing Chan (UNSW)

Mu Li (Baruch College)