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Dr Lukasz Swiatek

Dr Lukasz Swiatek

Senior Lecturer
Arts, Design & Architecture (ADA)
School of the Arts and Media

Lukasz Swiatek lectures in the School of the Arts and Media (within the Faculty of Arts, Design and Architecture) at UNSW Sydney. He draws on a wealth of practical industry experience in both his teaching and research.
 
Over the years, he has taught a range of undergraduate and postgraduate (junior and senior) courses in media studies, communication, and international and global studies. He supervises PhD, Masters and Honours students. With various colleagues, he has co-led extracurricular programs for students (that have developed their leadership capabilities and enterprise skills), as well as facilitated industry events. His learning and teaching blog receives hundreds of visitors from around the world each year.
 
Currently, he mainly undertakes research in:

  • media and communication (looking at professional communication, as well as the implications of developments in various technologies – such as artificial intelligence (AI) – on communities, organisations and communicators),
  • higher education (focusing on cultural competence and practitioner advancement), and
  • cultural studies (investigating different aspects of social status and public recognition – including accolades and celebrity – as well as entertainment).

 
Previously, he worked in publishing and news (as a reporter and editor), and in integrated communication (combining public relations and advertising), in both the corporate and not-for-profit sectors.
 
He is also an Associate of the Australian Human Rights Institute.
  
Phone
+61 2 9385 8535
E-mail
L.Swiatek@unsw.edu.au
Location
Robert Webster Building (G14), UNSW, Sydney
  • Books | 2020
    Brevini B; Swiatek L, 2020, Amazon: Understanding a Global Communication Giant, Routledge, New York, http://dx.doi.org/10.4324/9780367816711
  • Book Chapters | 2025
    Swiatek L; Vujnovic M; Galloway C; Kruckeberg D, 2025, 'The Role of Crisis in Online Audience Participation’s Influence on Television Content: A Case Study of The Activist', in Budaj AC; Anderson-Lopez J (ed.), Holding Television Accountable: Essays on Audience Demands in the Social Media Age, McFarland & Company, Jefferson, pp. 81 - 93, https://mcfarlandbooks.com/product/holding-television-accountable/
    Book Chapters | 2023
    Swiatek L; Di Martino L, 2023, 'Large-Scale Events and Soft Power: Reconfiguration and Continuity in Light of the COVID-19 Pandemic', in Chitty N; Ji L; Rawnsley GD (ed.), The Routledge Handbook of Soft Power, Routledge, London, pp. 285 - 296, http://dx.doi.org/10.4324/9781003189756-22
    Book Chapters | 2021
    Swiatek L; Edgington U, 2021, 'Culturally Sensitive Mental Health Support for Higher Education Employees', in Housel TH (ed.), Mental Health among Higher Education Faculty, Administrators, and Graduate Students: A Critical Perspective, Lexington Books (Rowman and Littlefield), Maryland, pp. 189 - 206, https://figshare.com/s/c38f9001d23f0429e801
    Book Chapters | 2019
    Hobbs M; Swiatek L, 2019, 'Public Relations and Lobbying: Influencing Politics and Policy', in Sheehan M (ed.), Advocates and Persuaders, Australian Scholarly Publishing, North Melbourne, pp. 159 - 180, https://scholarly.info/book/advocates-and-persuaders/
    Book Chapters | 2019
    Swiatek L, 2019, 'Awards and Prizes for Journalism', in Vos TP; Hanusch F; Sehl A; Dimitrakopoulou D; Geertsema-Sligh M (ed.), The International Encyclopedia of Journalism Studies, Wiley Blackwell, Hoboken, pp. 203 - 207, http://dx.doi.org/10.1002/9781118841570.iejs0161
    Book Chapters | 2019
    Swiatek L, 2019, 'Celebrities', in Merskin DL (ed.), The SAGE International Encyclopedia of Mass Media and Society, SAGE, Thousand Oaks, pp. 275 - 277, http://dx.doi.org/10.4135/9781483375519.n109
    Book Chapters | 2019
    Swiatek L, 2019, 'Funded by philanthropy, founded for activism: Nobel Peace Prize laureates and their organisations’ political endeavours', in Farrell N (ed.), The Political Economy of Celebrity Activism, Routledge, London, pp. 35 - 50, http://dx.doi.org/10.4324/9781315560519-3
    Book Chapters | 2018
    Swiatek L, 2018, 'The Podcast as an Intimate Bridging Medium', in Llinares D; Fox N; Berry R (ed.), Podcasting: New Aural Cultures and Digital Media, Palgrave Macmillan, Cham, pp. 173 - 187, http://dx.doi.org/10.1007/978-3-319-90056-8_9
    Book Chapters | 2017
    Swiatek L; Brevini B, 2017, 'Australia: The Perpetual Battler', in Herzog C; Hilker H; Novy L; Torun O (ed.), Transparency and Funding of Public Service Media, Springer VS, Wiesbaden, pp. 133 - 143, http://dx.doi.org/10.1007/978-3-658-17997-7_11
    Book Chapters | 2016
    Brevini B; Swiatek L, 2016, 'Mediaset (Gruppo Mediaset)', in Birkinbine B; Gomez R; Wasko J (ed.), Global Media Giants, Routledge, London, pp. 181 - 190, http://dx.doi.org/10.4324/9781315682334-11
    Book Chapters | 2016
    Swiatek L, 2016, 'Accessing the Finest Minds: Insights into Creativity from Esteemed Media Professionals', in Silton NR (ed.), Exploring the Benefits of Creativity in Education, Media, and the Arts, IGI Global, Hershey, pp. 240 - 263, http://dx.doi.org/10.4018/978-1-5225-0504-4.ch012
    Book Chapters | 2015
    Swiatek L, 2015, 'Constructing the Cosmopolitan Arena Concert', in Edgar R; Halligan B; Fairclough-Isaacs K; Spelman N (ed.), The Arena Concert: Music, Mediation and Mass Entertainment, Bloomsbury Academic, London, pp. 87 - 97, http://dx.doi.org/10.5040/9781501316326.ch-006
    Book Chapters | 2014
    Swiatek L, 2014, 'Rewarding Work, Representing Work: The Serious Side of Entertainment in Globalised Award Shows', in Öztürk G (ed.), Cultural Perspectives on the Entertainment Industry: Communication, Media, and Societal Impacts, IGI Global, Hershey, pp. 203 - 224, http://dx.doi.org/10.4018/978-1-4666-6190-5.ch012
  • Journal articles | 2024
    Di Martino L; Swiatek L; Swiatek L, 2024, 'Events-Within-Events and the Online Reproduction of their Emotional Dimensions: A Case Study of the Dubai 2020 Expo', Tourism Recreation Research, http://dx.doi.org/10.1080/02508281.2024.2339073
    Journal articles | 2024
    Swiatek L; Ducasse AM; Coburn J; Northcote M; Samarawickrema N, 2024, 'Extending higher education recognition programs through a dedicated post-award reflective practice tool', Reflective Practice, 25, pp. 529 - 549, http://dx.doi.org/10.1080/14623943.2024.2369355
    Journal articles | 2024
    Swiatek L; Galloway C; Vujnovic M; Kruckeberg D, 2024, 'Humanoid artificial intelligence, media conferences and natural responses to journalists’ questions: The end of (human-to-human) public relations?', Public Relations Inquiry, 13, pp. 113 - 121, http://dx.doi.org/10.1177/2046147X231221828
    Journal articles | 2024
    Tan KK-Y; Swiatek L, 2024, 'The Use of Generative AI by Politicians on Social Media: From Reworked Pixels to Reshaped Perceptions', Asia Pacific Public Relations Journal, 26, pp. 1 - 15, https://figshare.com/s/68604589a9e0f6bd60e3
    Journal articles | 2023
    Di Martino L; Swiatek L, 2023, 'Online Pre-Events During the COVID-19 Pandemic', International Journal of Communication, 17, pp. 1777 - 1797, https://ijoc.org/index.php/ijoc/article/view/19631
    Journal articles | 2020
    Galloway C; Swiatek L, 2020, 'International study tours and public relations pedagogy: Insights from a practice-oriented approach', Asia Pacific Public Relations Journal, 22, pp. 21 - 31, http://hdl.handle.net/10179/16691
    Journal articles | 2018
    Galloway C; Swiatek L, 2018, 'Public relations and artificial intelligence: It’s not (just) about robots', Public Relations Review, 44, pp. 734 - 740, http://dx.doi.org/10.1016/j.pubrev.2018.10.008
    Journal articles | 2017
    Swiatek L, 2017, 'Education for sustainable happiness and well-being', Higher Education Research and Development, 36, pp. 1307 - 1309, http://dx.doi.org/10.1080/07294360.2017.1345604
    Journal articles | 2016
    Swiatek L, 2016, 'Constructing Cultural Memory: A Memetic Approach', International Journal of Media and Cultural Politics, 12, pp. 129 - 142, http://dx.doi.org/10.1386/macp.12.1.129_1
    Journal articles | 2016
    Swiatek L, 2016, 'Organizational Discourse: Communication and Constitution', Media International Australia, 160, pp. 152 - 153, http://dx.doi.org/10.1177/1329878X16652569c
    Journal articles | 2016
    Swiatek L, 2016, 'Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement', Asia Pacific Public Relations Journal, 12, pp. 129 - 142, https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2017%20(2)/87-135-1-PB.pdf
    Journal articles | 2014
    Swiatek L, 2014, 'An Educational and Inspirational Broadcast: The Oscars Red Carpet Pre-Show', Networking Knowledge, 7, pp. 1 - 17, http://dx.doi.org/10.31165/nk.2014.74.354
    Journal articles | 2014
    Swiatek L, 2014, 'Rewarding and Promoting Creativity: New Approaches, Old Realities', Academic Quarter [Akademisk Kvarter], 9, pp. 73 - 86, http://dx.doi.org/10.5278/ojs.academicquarter.v0i09.3249
    Journal articles | 2014
    Swiatek L, 2014, 'Theorizing borders through analyses of power relationships', Regions and Cohesion, 4, pp. 124 - 126, http://dx.doi.org/10.3167/reco.2014.040308
  • Conference Presentations | 2021
    Coburn J; Swiatek L; Ducasse A; Northcote M; Partridge L; Samarawickrema N, 2021, '“I Have My Fellowship, Now What?”: Supporting Post-Award Teaching and Learning Practice, Reflexivity and Planning', presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Brisbane Convention and Exhibition Centre
    Conference Presentations | 2021
    Edgington U; Swiatek L, 2021, 'Investigating Interpretations of the Culturally-Sensitive Pedagogy of Award-Winning Teachers in Higher Education', presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Brisbane Convention and Exhibition Centre
    Conference Presentations | 2021
    Edgington U; Swiatek L, 2021, 'Mitigating Risks of Racism in Research through Increased Cultural Competence', presented at the Centre for Memory, Narrative and Histories (CMNH) Anti-Racist Research in the Age of Black Lives Matter Symposium, the University of Brighton
    Conference Presentations | 2021
    Jackson M; Bourne C; Swiatek L; Galloway C, 2021, 'Uncharted Waters? Mapping Ethical and Social Justice Considerations for Public Relations in an AI-Enabled Future', presented at the Australian and New Zealand Communication Association (ANZCA) Annual Conference, the University of Melbourne
    Conference Presentations | 2021
    Kruckeberg D; Vujnovic M; Galloway C; Swiatek L, 2021, 'Artificial Intelligence and Public Relations: Ethics, Opportunities, and Failures', presented at the Association for Education in Journalism and Mass Communication (AEJMC) PRD 2021 Virtual Conference, hosted by West Virginia University, Morgantown
    Conference Presentations | 2021
    Samarawickrema N; Coburn J; Swiatek L; Ducasse AM; Northcote M, 2021, 'When does feedback cease to be productive and sustainable? Using SoTL to enhance feedback for mental wellbeing among academic staff', presented at the International Society for the Scholarship of Teaching and Learning 2021 (ISSOTL21) Conference, the University of Western Australia, Perth
    Conference Presentations | 2021
    Swiatek L; Edgington U, 2021, 'Culturally Sensitive Mental Health Support for Higher Education Staff in an Era of Hypersurveillance', presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Brisbane Convention and Exhibition Centre
    Conference Presentations | 2021
    Swiatek L; Galloway C, 2021, 'The Role of Extended Intelligence in Communicating and Designing Urban Planning', presented at the third Built Environment Research Forum, UNSW Sydney
    Conference Presentations | 2021
    Swiatek L, 2021, 'Adapting Pedagogy for Sustainable Staff and Student Wellbeing During and After the COVID-19 Pandemic', part of the panel (Hou, J; Chaidaroon, S) 'Being Strategic with Strategic Communication Pedagogy in the Virtual Space: Reflection, Adaptation, and Innovation', presented at the Asia Pacific Public Relations Research and Education Network (APPRREN) Online Symposium, Auckland University of Technology and Massey University
    Conference Presentations | 2021
    Swiatek L, 2021, 'Celebrity, Wellbeing and Comfort: Detractors and Contributors During the SARS-CoV-2 Pandemic Crisis', presented at the Celebrity and Crisis, Celebrity in Crisis Conference, the University of Bologna [Università di Bologna]
    Conference Presentations | 2020
    Swiatek L; Galloway C, 2020, 'Public Relations, Pedagogy and Problematic Technological Developments', presented at the 2020 Asia Pacific Public Relations Research and Education Network (APPRREN) Symposium, Curtin University, Perth
    Conference Presentations | 2020
    Swiatek L, 2020, 'Bridging Classroom and Industry Boundaries for Deep Learning', presented at the 2020 Asia Pacific Public Relations Research and Education Network (APPRREN) Symposium, Curtin University, Perth
    Conference Presentations | 2020
    Swiatek L, 2020, 'It’s News to Them: Enhancing Subject Mastery, Industry Knowledge, and Deep Learning', presented at the University of New South Wales (UNSW) Connections in Learning and Teaching Seminar Series, Kensington campus, Sydney
    Conference Presentations | 2019
    Edgington U; Swiatek L, 2019, 'Next Generation Bullying Reduction: New Considerations for Healthier Higher Education Workplaces in Aotearoa New Zealand', presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, the University of Auckland
    Conference Presentations | 2019
    Swiatek L; Galloway C, 2019, 'Platform Governance, AI and Boundary Spanning: New Approaches for PR Managers', presented at the 2019 SWARM Symposium, the University of Sydney
    Conference Presentations | 2019
    Swiatek L; Tan K, 2019, 'Inter-organizational Reputation Restoration from Sexual Harassment and Assault Incidents: A Conceptual Framework', presented at the Australian and New Zealand Communication Association (ANZCA) Annual Conference, the Museum of Australian Democracy at Old Parliament House, Canberra
    Conference Papers | 2018
    Edgington U; Swiatek L, 2018, 'An investigation of induction policies for university teachers: (re)valuing staff and cultural diversity', in Wache D; Houston D (ed.), Research and Development in Higher Education: [Re] Valuing Higher Education, Higher Education Research and Development Society of Australasia (HERDSA), Adelaide, pp. 81 - 91, presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Adelaide, https://web.archive.org/web/20190331013454/http://www.herdsa.org.au/system/files/Edgington_et_al_HERDSA2018.pdf
    Conference Presentations | 2018
    Edgington U; Swiatek L, 2018, 'Bullying in the New Zealand Workplace', presented at the Culture Shift Conference, the Te Papa Tongarewa Museum of Aotearoa New Zealand, Wellington
    Reports | 2018
    Mansvelt J; Hartnett M; Mentis M; Swiatek L; O'Hara D; Robinson G; Carusi R; Elers S; Lewis E, 2018, Creating effective communities of practice for technology-enhanced learning, Massey University, Palmerston North
    Conference Presentations | 2018
    Swiatek L; Galloway C, 2018, 'Encouraging Artificial Intelligence Sustainability through Collaboration and Coopetition in the PR Industry', presented at the Australasian Business Ethics Network (ABEN) 2018 Annual Conference, Massey University (Tāmaki campus), Auckland
    Conference Presentations | 2018
    Swiatek L; Galloway C, 2018, 'Public Relations and Digital Labour Dilemmas', presented at the Eighth Barcelona International Critical PR Conference, Pompeu Fabra University [Universitat Pompeu Fabra], Barcelona
    Conference Presentations | 2018
    Swiatek L; Galloway C, 2018, 'The Cloud and Public Relations: A Critical Interrogation of a Growing Issue', presented at the Eighth Barcelona International Critical PR Conference, Pompeu Fabra University [Universitat Pompeu Fabra], Barcelona
    Reports | 2018
    Swiatek L; Sutherland K; Brogt E, 2018, Report from the 2018 Academic Development Symposium: Connecting and Staying Connected, Higher Education Research and Development Society of Australasia (HERDSA) New Zealand Branch, Wellington, https://tinyurl.com/ad-symposium-2018-report
    Conference Presentations | 2017
    Edgington U; Swiatek L, 2017, 'Migration and Cultural Contexts: What are the Lived Experiences of Overseas Tertiary Teaching Staff who have Moved to New Zealand?', presented at the Tertiary Education Research in New Zealand Conference, Massey University (Manawatū campus), Palmerston North
    Conference Presentations | 2017
    Swiatek L; Brevini B, 2017, 'The ABC as the Quintessential Aussie Battler: Challenging Narratives of Slow Demise', presented at the Australian and New Zealand Communication Association (ANZCA) Annual Conference, the University of Sydney
    Reports | 2017
    Swiatek L; Brogt E; Milne J; Sutherland K, 2017, Report from the 2017 Academic Development Symposium: Supporting Academics Over Their Career, Higher Education Research and Development Society of Australasia (HERDSA) New Zealand Branch, Wellington, https://tinyurl.com/ad-symposium-2017-report
    Conference Presentations | 2017
    Swiatek L; Verhoeven G, 2017, 'Building Students’ Enterprise Skills through Inductive Teaching', presented at the Tertiary Education Research in New Zealand Conference, Massey University (Manawatū campus), Palmerston North
    Conference Presentations | 2017
    Swiatek L, 2017, 'Breaking the News and Breaking the Ice: A Short Weekly Way of Fostering Deep Learning', presented at the Massey University 2017 Learning and Teaching Symposium, Massey University (Te Whanganui-a-Tara campus), Wellington
    Conference Presentations | 2017
    Swiatek L, 2017, 'Capital Creating Cultures of Peace? A Critical Analysis of Nobel Peace Laureates and their Organisations’ Activist Efforts', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, Massey University (Te Whanganui-a-Tara campus), Wellington
    Conference Presentations | 2017
    Swiatek L, 2017, 'Crossing Divides through Podcasting', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, Massey University (Te Whanganui-a-Tara campus), Wellington
    Conference Presentations | 2017
    Swiatek L, 2017, 'Rewarding Communication: From the Oscars to Oprah, and Beyond', presented at the 2017 School of Communication, Journalism and Marketing Research Seminar Series, Massey University (Te Whanganui-a-Tara campus), Wellington
    Conference Papers | 2017
    Swiatek L, 2017, 'The growing inequalities produced by recognitional communications in the digital age', in Öztürk G; Eken I (ed.), First International Conference on New Trends in Communication, Nobel Akademik, Istanbul Commerce University [İstanbul Ticaret Üniversitesi], pp. 555 - 564, presented at the First International Conference on New Trends in Communication, Istanbul Commerce University [İstanbul Ticaret Üniversitesi], https://acikerisim.ticaret.edu.tr/server/api/core/bitstreams/2da88c10-ab45-4bd5-9385-a0d09d3fbb28/content
    Conference Presentations | 2017
    Swiatek L, 2017, 'Using Industry News to Enhance Subject Mastery and Foster Deep Learning', presented at Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, International Convention Centre Sydney
    Conference Presentations | 2017
    Swiatek L, 2017, 'What’s Making Headlines? Reflections on a Novel Teaching Approach', presented at the Australian and New Zealand Communication Association (ANZCA) Annual Conference, the University of Sydney
    Conference Presentations | 2016
    Swiatek L, 2016, 'Beyond Certificates and Statuettes: The Growing Media Resources of Accolade-Conferring Organisations', presented at the 2016 Australian and New Zealand Communication Association (ANZCA) Annual Conference, the University of Newcastle
    Conference Presentations | 2016
    Swiatek L, 2016, 'Learning from the Very Best Craft Practitioners: Fostering Student Creativity Using Models of Excellence', presented at the 2016 Australian and New Zealand Communication Association (ANZCA) Annual Conference, the University of Newcastle
    Conference Presentations | 2015
    Swiatek L, 2015, 'Awards and Prizes: Historic Media and their Coverage', presented at the Ninth Australian Media Traditions Conference, the National Film and Sound Archive, Canberra
    Conference Presentations | 2015
    Swiatek L, 2015, 'Cosmopolitan Arena Concerts: Dialogues and Tensions', presented at the 38th National Conference of the Musicological Society of Australia, the Sydney Conservatorium of Music
    Conference Presentations | 2015
    Swiatek L, 2015, 'Developing Cultural Competence Through Deep Learning', presented at the 2015 Sydney Teaching Colloquium, the University of Sydney
    Conference Presentations | 2015
    Swiatek L, 2015, 'Fragmentation and Specialisation in Cultural Industries: A Case Study of the Nobel Organisations', presented at the Division of Humanities and Social Sciences Postgraduate Conference, the University of Sydney
    Conference Presentations | 2014
    Swiatek L, 2014, 'Counter Prizes and Counter Publicity: A Case Study of the Food Sovereignty Prize', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, the University of Wollongong
    Conference Presentations | 2014
    Swiatek L, 2014, 'The Cultural Activism of Awarding Organisations: From Compassionate imagination to Compassionate Participation', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, the University of Wollongong
    Conference Presentations | 2014
    Swiatek L, 2014, 'When is an Elite Public Not Elite? Understanding the Character and Communications of Laurelled Elite Publics', presented at the Contemporary Publics International Symposium, Deakin University, Burwood, Melbourne
    Conference Presentations | 2013
    Swiatek L, 2013, 'Nobel Social Justice: Considering the Nobel Peace Center’s Community Engagement Activities', presented at the Social Sciences and Humanities Conference on Social Justice, the University of Sydney
    Conference Presentations | 2012
    Swiatek L, 2012, 'Awards and Prizes: Beyond the Material', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, the University of Sydney

Recent grants include:
 
(1) 2021: Faculty of Arts, Design & Architecture Research Fellowship
 
(2) 2021: School of the Arts and Media Research Grant
 
(3) 2021: UNSW Philanthropic Research Support Grant
 
(4) 2020: HERDSA Grant (with U. Edgington)
 
(5) 2020: HERDSA Grant (with J. Coburn, A. Ducasse, M. Northcote, L. Partridge, and N. Samarawickrema)
 
(6) 2019: School of the Arts and Media Research Grant
 
(7) 2018: HERDSA Aotearoa New Zealand Branch and Ako Aotearoa Academic Development Symposium funding (with K. Sutherland and E. Brogt)
  

Recent awards include:
 
(1) 2022: Co-winner (with C. Galloway, M. Vujnovic and D. Kruckeberg) of the AEJMC and Peter Lang Scholarsourcing competition for 2022
 
(2) 2019: Higher Education Research and Development Society of Australasia Fellowship
 
(3) 2017: The University of Sydney’s Rita and John Cornforth Medal for PhD Achievement (now the Rita and John Cornforth Medal for Research Excellence)
 
(4) 2017: Massey University Business School Service, Teaching, Administration and Research Award
 
(5) 2015: Faculty of Arts and Social Sciences Postgraduate Teaching Fellowship, the University of Sydney
 
(6) 2014: Excellence in Teaching (Practice) Award, Faculty of Arts and Social Sciences, the University of Sydney
 
(7) 2012: Dean’s Citation for Excellence in Tutorials, Faculty of Arts and Social Sciences, the University of Sydney