Professor Mark Uncles
Professor
BSc (First Class Honours), Geographical Sciences, University of Bristol, UK
PhD, Geographical Sciences, University of Bristol, UK
Business School
School of Marketing
At UNSW Business School I am a Professor of Marketing. Until late 2023 I was also Senior Deputy Dean (Education & Student Experience), responsible for providing strategic direction and operational management of learning and teaching. The portfolio included high-performing teams for Undergraduate & Postgraduate Coursework Programs, Educational Development & Digital Delivery, Career Accelerator & Student Engagement, Academic Programs & Quality, Indigenous Business Education, Accreditation and, previously, the Business School Student Centre.
I have served on numerous University committees, including Academic Board, the Academic Quality Committee, and International Committee, as well as Project Boards & Steering Groups for IT, student projects, learning spaces, university branding, technology-enabled learning & teaching, and HR systems. I was chair of the Business School Education Committee, Assessment Review Group, Program Quality Committee, Academic Program Reviews, and occasional chair of Faculty Board. Also a member of the Business School Senior Management Team and Executive Committee.
For six months in 2019-20 I was acting Co-Dean of the Business School, working closely with the Senior Leadership Team of the University and the Senior Management Team of the Business School. Previous leadership roles included several years as Deputy Dean (Faculty), with responsibility for overseeing School management, budget allocations and academic staffing. Eight Heads of School reported into this position. Immediately beforehand I was Associate Dean Undergraduate Programs at the Business School.
Since 1996 I have been a Professor of Marketing and was Head, School of Marketing, for the period 1998-2004, with leadership responsibility for all aspects of the School (budget, staffing, research performance, programs, courses, curriculum, website, alumni, external relations, etc). This was a period of significant transformation for the School. Prior to being appointed at UNSW, I spent two years as H.J. Heinz Professor of Brand Management at Bradford Management Centre where I served as Director, Brand Management Research Group, and Acting Head, Marketing Area.
My research interests are in the areas of: brand management (the management of brands, brand performance measurement, employer branding); consumer loyalty (repeat-buying & retention, loyalty-building initiatives, savvy consumers, word-of-mouth); retail management (store patronage & loyalty, the buying of private labels, retail modelling & analysis); and marketing science (empirical generalisation & replication in marketing, longitudinal data analysis, the uses of consumer panels, and data analytics). Papers have been published in Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Business Research, European Journal of Marketing, among others, as well as in management publications such as Sloan Management Review and the Wall Street Journal. Editor, Australasian Marketing Journal, 2001-2005, and chair of the management board, Australian Journal of Management, 2011-2020.
I have taught at all levels of tertiary education including Bachelor courses, Specialist Masters and MBA programs, Doctoral programs, non-degree Certificate courses, Open Executive programs and Company-Specific Executive courses. My most recent teaching included: Understanding Buyer Behaviour, Brand Management, Marketing Communications and Promotions Management, and specialist talks on PhD/Honours courses. I have supervised 17 Doctoral students to completion, as well as supervising the dissertations of MBA, Specialist Masters and Bachelor (Honours) students.
I studied at the University of Bristol, gaining a BSc (First Class Honours) and PhD in Geographical Sciences. Then spent nine years as an academic at London Business School, as well as working in the industry-sponsored Centre for Marketing and Communication (with supporters such as Brooke Bond Foods, Elida Gibbs, Grand Metropolitan, H.J.Heinz, Kellogg's, Lever Europe, Mars, Nabisco, Nestle, Procter & Gamble, RHM, Rowntree, SmithKline Beecham, Smiths Crisps, Spillers and United Biscuits). During this period I held a six-month visiting position at AGSM and also taught on the management tripos at Judge Business School, University of Cambridge. In 2005, I revisited the University of Cambridge for a six-month sabbatical at Judge Business School.
My services to marketing were recognised by election to a Fellowship of the Australia New Zealand Marketing Academy (ANZMAC) and I served as Convenor of Fellows, 2016-2020. I have co-chaired several international conferences, including on behalf of ANZMAC, Marketing Science/INFORMS, the Academy of Marketing, and the UK/European Regional Science Associations. Elected Australian national representative to the European Marketing Academy (EMAC) on three occasions, and until recently represented UNSW Business School on the ABDC Learning & Teaching network, and ABDC International network.
- Publications
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision
- Media
ARC Discovery Grant: “Patterns of Buyer Behaviour in China” ($155,000 from 2004 to 2006) (sole investigator)
ARC Linkage Grant: “Turning Under-Used Geo-Referenced Data Sources into Business Success” ($261,000 from 2003 to 2006, plus $285,000 cash and in-kind contributions) (with Gary Gregory)
ARC Discovery Grant: “Exploring Consumers’ Switching and Loyalty Behaviours: Brand Relationship Dynamics” ($80,000 from 2003 to 2004) (with Steve Kates, Monash University & Simon Fraser University)
Awards
- Prize Paper Award ANZMAC2014 (with I. Maggioni)
- Distinguished Fellowship of the Australia New Zealand Marketing Academy (ANZMAC)
- Best Paper Award, Australasian Journal of Marketing, 2013 (with Robert East & Wendy Lomax
- Track Prize Paper Award ANZMAC09 (with E. Macdonald)
- Track Prize Paper Award ANZMAC08 (with T. Tan)
- Track Prize Paper Award AMO8 (with R. East)
- Best-in-Conference Prize Paper Award AM07 (with E. Macdonald)
- Track Prize Paper Award AM07 (with C. Wang)
- Track Prize Paper Award AM07 (with S. Kwok)
- Track Prize Paper Award ANZMAC07 (with E. Macdonald)
- Track Prize Paper Award ANZMAC06 (with H. Lu, L. Zhao, G.Gregory)
- Track Prize Paper Award ANZMAC05 (with L. Moroko)
- Track Prize Paper Award AM04 (with D. Lee)
Journal Articles
- Scott RO; Uncles MD, 2018, 'Bringing sensory anthropology to consumer research', European Journal of Marketing, vol. 52, pp. 302 - 327, http://dx.doi.org/10.1108/EJM-05-2016-0274
- Uncles MD, 2018, 'Directions in higher education: A marketing perspective', Australasian Marketing Journal, vol. 26, pp. 187 - 193, http://dx.doi.org/10.1016/j.ausmj.2018.05.009
- uncles M; Ngo LV, 2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, vol. 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6
- East R; Romaniuk J; Chawdhary R; Uncles M, 2017, 'The impact of word of mouth on intention to purchase currently used and other brands', International Journal of Market Research, vol. 59, pp. 321 - 334, http://dx.doi.org/10.2501/IJMR-2017-026
- East R; Uncles M; Romaniuk J; Lomax W, 2017, 'Social amplification: A mechanism in the spread of brand usage', Australasian Marketing Journal (AMJ), vol. 25, pp. 20 - 25, http://dx.doi.org/10.1016/j.ausmj.2016.12.002
- East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Measuring the impact of positive and negative word of mouth: A reappraisal', Australasian Marketing Journal, vol. 24, pp. 54 - 58, http://dx.doi.org/10.1016/j.ausmj.2015.12.003
- East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Validation and sufficiency', European Journal of Marketing, vol. 50, pp. 661 - 666, http://dx.doi.org/10.1108/EJM-02-2016-0113
- East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Improving agent-based models of diffusion', European Journal of Marketing, vol. 50, pp. 639 - 646, http://dx.doi.org/10.1108/EJM-02-2015-0120
- Uncles MD; Figueiredo B, 2015, 'Moving Across Time and Space: Temporal Management and Structuration of Consumption in Conditions of Global Mobility.', Consumption Markets and Culture, vol. 18, pp. 39 - 54, http://dx.doi.org/10.1080/10253866.2014.899215
- East R; Uncles MD; Romaniuk J; Dall'Olmo Riley F, 2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, vol. 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036.
- East R; Uncles MD; Lomax W, 2014, 'Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers', Journal of Marketing Management, vol. 30, pp. 786 - 801, http://dx.doi.org/10.1080/0267257X.2013.841275
- Page KL; Uncles MD, 2014, 'The complexity of surveying web participation', Journal of Business Research, vol. 67, pp. 2356 - 2367, http://dx.doi.org/10.1016/j.jbusres.2014.02.001
- East R; Uncles MD; Romaniuk J; Hand C, 2014, 'The decay of positive and negative word of mouth after product experience', Australasian Marketing Journal, vol. 22, pp. 350 - 355, http://dx.doi.org/10.1016/j.ausmj.2014.10.001
- Uncles MD; East R; Lomax W, 2013, 'Good Customers: The Value of Customers by Mode of Acquisition.', Australasian Marketing Journal, vol. 21, pp. 119 - 125, http://dx.doi.org/10.1016/j.ausmj.2013.02.003
- Romaniuk J; Beal V; Uncles MD, 2013, 'Achieving Reach in a Multi-Media Environment. How a Marketer's First Step Provides the Direction for the Second', Journal of Advertising Research, vol. 53, pp. 60 - 69, http://dx.doi.org/10.2501/JAR-53-2-000-000
- Uncles MD; Kwok S, 2013, 'Designing research with in-built differentiated replication', Journal of Business Research, vol. 66, pp. 1398 - 1405, http://dx.doi.org/10.1016/j.jbusres.2012.05.005
- Uncles MD; Kwok S, 2013, 'Reply to commentary on designing research with in-built differentiated replication', Journal of Business Research, vol. 66, pp. 1409 - 1410, http://dx.doi.org/10.1016/j.jbusres.2012.05.007
- East R; Uncles M; Romaniuk J; Hand C, 2013, 'Distortion in Retrospective Measures of Word of Mouth', International Journal of Market Research, vol. 55, pp. 447 - 486, https://www.mrs.org.uk/ijmr_article/article/98733
- Rungie C; Uncles M; Laurent G, 2013, 'Integrating Consumer Characteristics into the Stochastic Modelling of Purchase Loyalty', European Journal of Marketing, vol. 47, pp. 1667 - 1690, http://dx.doi.org/10.1108/EJM-12-2010-0656
- East R; Uncles MD; Romaniuk J; Hand C, 2013, 'Distortion in retrospective measures of word of mouth', International Journal of Market Research, vol. 55, pp. 477 - 486, http://dx.doi.org/10.2501/IJMR-2013-014
- Fortin D; Uncles MD, 2012, 'The First Decade: Emerging Issues of the 21st Century in Consumer Marketing', Journal of Consumer Marketing, vol. 28, pp. 472 - 475, http://dx.doi.org/10.1108/07363761111194767
- Page K; Robson M; Uncles MD, 2012, 'Perceptions of web knowledge and usability: When sex and experience matter', International Journal of Human - Computer Studies, vol. 70, pp. 907 - 919, http://dx.doi.org/10.1016/j.ijhcs.2012.07.006
- Uncles MD; Kennedy R; Nenycz-thiel M; Singh J; Kwok S, 2012, 'In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ. Affirming Andrew Ehrenberg's Principles.', Journal of Advertising Research, vol. 52, pp. 252 - 261, http://dx.doi.org/10.2501/JAR-52-2-252-261
- Uncles MD, 2011, 'Viewpoint: Publishing Replications in Marketing', International Journal of Market Research, vol. 53, pp. 1 - 4, https://www.mrs.org.uk/ijmr_article/article/95193
- Uncles MD, 2011, 'Researching Market Orientation and Business Performance', Australasian Marketing Journal, vol. 19, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2011.04.006
- Uncles MD; Wang C; Kwok S, 2010, 'A Temporal Analysis of Behavioural Brand Loyalty among Urban Chinese Consumers', Journal of Marketing Management, vol. 26, pp. 921 - 942, http://dx.doi.org/10.1080/02672570903441454
- Uncles MD, 2010, 'Is marketing academia losing its way? It depends where you look.', Australasian Marketing Journal, vol. 18, pp. 165 - 167, http://dx.doi.org/10.1016/j.ausmj.2010.06.008
- Uncles MD; East R; Lomax W, 2010, 'Market share is correlated with word-of-mouth volume', Australasian Marketing Journal, vol. 18, pp. 145 - 150, http://dx.doi.org/10.1016/j.ausmj.2010.03.001
- Uncles MD, 2010, 'Broadening the scope of brand management', Journal of Brand Management, vol. 17, pp. 395 - 398, http://dx.doi.org/10.1057/bm.2010.9
- Patterson PG; Scott JM; Uncles MD, 2010, 'How the local competition defeated a global brand: The case of Starbucks', Australasian Marketing Journal, vol. 18, pp. 41 - 47, http://dx.doi.org/10.1016/j.ausmj.2009.10.001
- Uncles MD, 2010, 'Retail Change in China: Retrospect and Prospect', International Review of Retail Distribution and Consumer Research, vol. 20, pp. 69 - 84, http://dx.doi.org/10.1080/09593961003594501
- Uncles MD, 2010, 'Market trends: Understanding retail customers', Retailing in the 21st Century (Second Edition): Current and Future Trends, pp. 205 - 219, http://dx.doi.org/10.1007/978-3-540-72003-4_13
- Moroko L; Uncles MD, 2009, 'Employer Branding', Employer Branding, vol. Wall Street Journal, pp. R7 - R8
- Uncles MD; Moroko L, 2009, 'Employer Branding and Market Segmentation', Journal of Brand Management, vol. 17, pp. 181 - 196, http://dx.doi.org/10.1057/bm.2009.10
- Uncles MD; Kwok S, 2009, 'Patterns of Store Patronage in Urban China', Journal of Business Research, vol. 62, pp. 68 - 81, http://dx.doi.org/10.1016/j.jbusres.2008.01.002
- Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, vol. 15, pp. 227 - 231, http://dx.doi.org/10.1057/palgrave.bm.2550141
- East R; Uncles MD, 2008, 'In Praise of Retrospective Surveys', Journal of Marketing Management, vol. 24, pp. 929 - 944, http://dx.doi.org/10.1362/026725708X381975
- Moroko L; Uncles MD, 2008, 'Characteristics of Successful Employer Brands', Journal of Brand Management, vol. 16, pp. 160 - 175, http://dx.doi.org/10.1057/bm.2008.4
- Uncles MD, 2008, 'Comment: Omission and redundancy in the use of citations', Interfaces, vol. 38, pp. 134 - 136, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000255398500007&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
- Uncles MD; Kwok S, 2008, 'Generalising patterns of store-type patronage: An analysis across major Chinese cities.', International Review of Retail Distribution and Consumer Research, vol. 18, pp. 473 - 493, http://dx.doi.org/10.1080/09593960802573351
- Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, vol. 15, pp. 227 - 231
- Macdonald EK; Uncles MD, 2007, 'Consumer Savvy: Conceptualisation and Management', Journal of Marketing Management, vol. 23, pp. 497 - 517
- Harris JA; Uncles MD, 2007, 'Modeling the Repatronage Behavior of Business Airline Travelers', Journal of Service Research, vol. 9, pp. 297 - 311, http://dx.doi.org/10.1177/1094670507299379
- Drinkwater P; Uncles MD, 2007, 'The Impact of Program Brands on Consumer Evaluations of Television and Radio Broadcaster Brands', Journal of Product and Brand Management, vol. 16, pp. 178 - 187, http://dx.doi.org/10.1108/10610420710751555
- Macdonald E; Uncles M, 2007, 'Consumer savvy: conceptualisation and measurement', JOURNAL OF MARKETING MANAGEMENT, vol. 23, pp. 497 - 517, http://dx.doi.org/10.1362/026725707X212793
- Uncles MD; Lee D, 2006, 'Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model', Marketing Letters, vol. 17, pp. 17 - 29, http://dx.doi.org/10.1007/s11002-006-3756-z
- Kwok S; Uncles MD; Huang YS, 2006, 'Brand Preferences and Brand Choice Among Urban Chinese Consumers: An Investigation of Country-of-Origin Effects.', Asia Pacific Journal of Marketing and Logistics, vol. 18, pp. 163 - 172, http://dx.doi.org/10.1108/13555850610675634
- Woodside AG; Uncles MD, 2005, 'How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice', Journal of Advertising Research, vol. 45, pp. 229 - 240, http://dx.doi.org/10.1017/S0021849905050257
- Uncles MD; Macdonald EK, 2005, 'Discovering the Savvy New Consumer', Marketing, pp. 42 - 42
- Uncles MD; Patterson PG, 2005, 'amj - Progress and Prospects', Australasian Marketing Journal, vol. 13, pp. 5 - 7, http://dx.doi.org/10.1016/S1441-3582(05)70072-0
- Uncles MD, 2005, 'Marketing Metrics: A Can of Worms, or the Path to Enlightenment?', Journal of Brand Management, vol. 12, pp. 412 - 418, http://dx.doi.org/10.1057/palgrave.bm.2540236
- Kwok S; Uncles MD, 2005, 'Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level', Journal of Product and Brand Management, vol. 14, pp. 170 - 186, http://dx.doi.org/10.1108/10610420510601049
- Uncles MD; Drinkwatr P, 2004, 'Tuning in to broadcaster branding.', Professional Marketing, pp. 22 - 23
- Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Understanding Brand Performance Measures: Using Dirichlet Benchmarks.', Journal of Business Research, vol. 57, pp. 1307 - 1325, http://dx.doi.org/10.1016/j.jbusres.2002.11.001
- Page K; Uncles MD, 2004, 'Consumer Knowledge of the World Wide Web: Conceptualization and Measurement', Psychology and Marketing, vol. 21, pp. 573 - 591, http://dx.doi.org/10.1002/mar.20023
- Uncles MD, 2004, 'Journal Rankings: How Much Credence Should We Give Them?', Australasian Marketing Journal, vol. 12, pp. 67 - 72, http://dx.doi.org/10.1016/S1441-3582(04)70100-7
- Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Reply to Commentary on `Understanding Brand Performance Measures: Using Dirichlet Benchmarks`.', Journal of Business Research, vol. 57, pp. 1329 - 1330, http://dx.doi.org/10.1016/j.jbusres.2003.03.001
- Uncles MD; Wright M, 2004, 'Empirical Generalisation in Marketing', Australasian Marketing Journal, vol. 12, pp. 5 - 18, http://dx.doi.org/10.1016/S1441-3582(04)70102-0
- Uncles MD, 2003, 'Too few principles or too few grounded principles?', Interfaces, vol. 33, pp. 101 - 103
- Uncles MD, 2003, 'Comment: Too few principles or too few grounded principles?', Interfaces, vol. 33, pp. 101 - 103
- Uncles MD; Dowling GR; Hammond K, 2003, 'Customer Loyalty and Customer Loyalty Programs', Journal of Consumer Marketing, vol. 20, pp. 294 - 316, http://dx.doi.org/10.1108/07363760310483676
- Uncles MD; Goh K, 2003, 'The Benefits of Airline Global Alliances: An Empirical Assessment of the Perceptions of Business Travelers', Transportation Research Part A - Policy and Practice, vol. 37, pp. 479 - 497, http://dx.doi.org/10.1016/S0965-8564(02)00054-X
- Uncles MD; Bock TJ, 2002, 'A Taxonomy of Differences Between Consumers for Market Segmentation', International Journal of Research in Marketing, vol. 19, pp. 215 - 224, http://dx.doi.org/10.1016/S0167-8116(02)00081-2
- Uncles MD, 2002, 'e-Branding: It is Really a New World? (in mandarin)', China Entrepreneur, vol. 2002, pp. 112 - 113
- Uncles MD, 2002, 'From Marketing Knowledge to Marketing Principles', Journal of Marketing Theory, vol. 2, pp. 345 - 353, http://dx.doi.org/10.1177/147059310200200404
- Uncles MD, 2002, 'On the Value of Manuals and Handbooks in Marketing Planning', Australasian Marketing Journal, vol. 10, pp. 88 - 91, http://dx.doi.org/10.1016/S1441-3582(02)70161-4
- Uncles MD; Patterson PG, 2001, 'Editorial', Australasian Marketing Journal, vol. 9, pp. 5 - 6, http://dx.doi.org/10.1016/S1441-3582(01)70162-0
- Uncles MD, 2001, 'Editorial: Interactive Electronic Marketing and Brand Management', Journal of Brand Management, vol. 8, pp. 245 - 254, http://dx.doi.org/10.1057/palgrave.bm.2540026
- Uncles MD, 2000, 'What Can Be Done to Enhance the Research Productivity of Junior Staff', Australasian Marketing Journal, vol. 8, pp. 73 - 79, http://dx.doi.org/10.1016/S1441-3582(00)70194-7
- Uncles MD; Suarazas J, 2000, 'Editorial: Market orientation', Australian Journal of Management, vol. 25, pp. i - ix, http://dx.doi.org/10.1177/031289620002500201
- Uncles MD; Magill G, 1999, 'How prospective clients find out about your practice', Law Society Journal, pp. 64 - 67
- Uncles MD, 1998, 'A structured approach to the presentation of research theses.', Australasian Marketing Journal, pp. 87 - 94, http://dx.doi.org/10.1016/S1441-3582(98)70241-1
- Uncles MD, 1998, 'Book Review of `Britain TM: Renewing our identity`', Journal of Brand Management, pp. 138 - 141
- Uncles MD, 1998, 'Editorial: Brand management in Australasia and the Far East', Journal of Product and Brand Management, pp. 448 - 462
- Uncles MD, 1998, 'Book review: `Grocery revolution: The new focus on the consumer`', International Review of Retail Distribution and Consumer Research, pp. 351 - 352, http://dx.doi.org/10.1080/713768545
- Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world', Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21
- Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/UNSW survey', Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33
- Uncles MD; Polonsky M; Lawson R; Johnson LW; Wilkinson IF; Alpert F, 1998, 'Perspectives on academic publishing: advice for those just starting', Australasian Marketing Journal, pp. 63 - 80, http://dx.doi.org/10.1016/S1441-3582(98)70250-2
- Uncles MD; Keng KA; Ehrenberg A; Barnard N, 1998, 'Competitive Brand-Choice and Store-Choice Among Japanese Consumers', Journal of Product and Brand Management, vol. 7, pp. 421 - 1061, http://dx.doi.org/10.1108/10610429810244657
- Dowling GR; Uncles MD, 1997, 'Do Customer Loyalty Programs Really Work', Sloan Management Review, pp. 71 - 82, http://sloanreview.mit.edu/article/do-customer-loyalty-programs-really-work/
- Uncles MD; Laurent G, 1997, 'Loyalty', International Journal of Research in Marketing, vol. 14, pp. 399 - 404
- Uncles MD, 1997, 'Retail power plays: from trading to brand leadership` by A Wileman & M Jary', Journal of Brand Management, pp. 142 - 144, http://dx.doi.org/10.1057/bm.1997.40
- Uncles MD, 1997, 'Romanticism and realism in brand management', Journal of Brand Management, vol. 5, pp. 76 - 81, http://dx.doi.org/10.1057/bm.1997.33
- Macrae C; Uncles MD, 1997, 'Rethinking brand management: the role of “brand chartering”', Journal of Product & Brand Management, vol. 6, pp. 64 - 77, http://dx.doi.org/10.1108/10610429710160057
- Uncles MD, 1997, 'Retailing, consumption and capital: toward the new retail geography - Wrigley,N, Lowe,M', ENVIRONMENT AND PLANNING B-PLANNING & DESIGN, vol. 24, pp. 929 - 931, http://dx.doi.org/10.1068/b240929
- Macrae C; Uncles MD, 1996, 'Re-Thinking Brand Management : The Role of Brand Chartering', Marketing Intelligence and Planning, vol. 14, pp. 46 - 55, http://dx.doi.org/10.1108/02634509610152718
- Uncles MD, 1996, 'Classifying shoppers by their shopping-trip behaviour: a polythetic-divisive method', Marketing Intelligence and Planning, vol. 14, pp. 35 - 44, http://dx.doi.org/10.1108/02634509610106223
- Uncles MD; Cocks M; Macrae C, 1995, 'Brand Architecture: Reconfiguring Organisations for Effective Brand Management', Journal of Brand Management, vol. 3, pp. 81 - 92, http://dx.doi.org/10.1057/bm.1995.33
- Uncles MD, 1995, 'Branding - The Marketing Advantage', Journal of Brand Management, vol. 3, pp. 9 - 18
- Uncles MD; Ehrenberg ASC; Hammond K, 1995, 'Patterns of Buyer Behavior: Regularities, Models and Extensions', Marketing Science, vol. 14, pp. G71 - G78, http://dx.doi.org/10.1287/mksc.14.3.G71
- Uncles MD, 1995, 'Grocery Store Patronage', The International Review of Retail, Distribution and Consumer Research, vol. 5, pp. 287 - 302, http://dx.doi.org/10.1080/09593969500000019
- Uncles MD; Hammond KA; Ehrenberg ASC; Davis RE, 1994, 'A replication study of two brand-loyalty measures', European Journal of Operational Research, vol. 76, pp. 375 - 384, http://dx.doi.org/10.1016/0377-2217(94)90116-3
- Uncles MD, 1994, 'Do You or Your Customers Need a Loyalty Scheme?', Journal of Targeting, Measurement and Analysis for Marketing, vol. 2, pp. 335 - 350
- Uncles MD, 1991, 'How Private Labels Affect Consumer Choice', British Food Journal, vol. 93, pp. 41 - 49, http://dx.doi.org/10.1108/00070709110007468
- UNCLES MD, 1991, 'DOMESTIC ARCHITECTURE AND THE USE OF SPACE - AN INTERDISCIPLINARY CROSS-CULTURAL-STUDY - KENT,S', ENVIRONMENT AND PLANNING A, vol. 23, pp. 1528 - 1528, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GM22500015&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1991, 'RESOURCES FOR TOMORROWS TRANSPORT - INTRODUCTORY REPORTS AND SUMMARY DISCUSSIONS - EUROPEAN-CONFERENCE-MINISTERS-TRANSPORT', ENVIRONMENT AND PLANNING A, vol. 23, pp. 766 - 767, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991FN48600012&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1991, 'A CHALLENGE TO SOME RETAILING SHIBBOLETHS', ENVIRONMENT AND PLANNING A, vol. 23, pp. 1090 - 1094, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GE96900002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1991, 'MARKETING SCIENCE AND REGIONAL SCIENCE - CHALK AND CHEESE', ENVIRONMENT AND PLANNING A, vol. 23, pp. 933 - 937, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GA61200001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- Uncles MD; Ehrenberg ASC, 1990, 'Industrial buying behavior: Aviation fuel contracts', International Journal of Research in Marketing, vol. 7, pp. 57 - 68, http://dx.doi.org/10.1016/0167-8116(90)90033-J
- Uncles MD; Ehrenberg ASC, 1990, 'The Buying of Packaged Goods at US Retail Chains', Journal of Retailing, vol. 66, pp. 278 - 296, https://www.marketingscience.info/wp-content/uploads/2016/02/The-buying-of-packaged-goods-at-US-retail-chains.pdf
- Uncles MD; Ehrenberg ASC, 1990, 'Brand-Choice Among Older Consumers', Journal of Advertising Research, vol. 30, pp. 19 - 22, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1990ER30700003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
- UNCLES MD; EHRENBERG ASC, 1990, 'THE BUYING OF PACKAGED GOODS AT UNITED-STATES RETAIL CHAINS', JOURNAL OF RETAILING, vol. 66, pp. 278 - 296, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1990EJ65000002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- Uncles MD, 1989, 'The Buying of Own Labels', European Journal of Marketing, vol. 23, pp. 57 - 70, http://dx.doi.org/10.1108/EUM0000000000561
- UNCLES MD, 1989, 'COMMUNITY ARCHITECTURE - HOW PEOPLE ARE CREATING THEIR OWN ENVIRONMENT - WATES,N, KNEVITT,C', ENVIRONMENT AND PLANNING A, vol. 21, pp. 552 - 552, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1989U415000016&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1988, 'THE GEOGRAPHY OF URBAN-TRANSPORTATION - HANSON,S', ENVIRONMENT AND PLANNING A, vol. 20, pp. 560 - 561, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1988N405900015&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1988, 'LOCATION STRATEGIES FOR RETAIL AND SERVICE FIRMS - GHOSH,A, MCLAFFERTY,SL', ENVIRONMENT AND PLANNING A, vol. 20, pp. 1678 - 1678, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1988R925300011&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- Uncles MD, 1987, 'A beta-logistic model of mode choice: Goodness of fit and intertemporal dependence', Transportation Research Part B, vol. 21, pp. 195 - 205, http://dx.doi.org/10.1016/0191-2615(87)90003-8
- UNCLES MD, 1987, 'DISCRETE CHOICE ANALYSIS - THEORY AND APPLICATION TO TRAVEL DEMAND - BENAKIVA,M, LERMAN,SR', JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 38, pp. 370 - 371, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1987H342500013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1986, 'HANDBOOK OF SYSTEMS-ANALYSIS - OVERVIEW OF USES, PROCEDURES, APPLICATIONS AND PRACTICE - MISER,HJ, QUADE,ES', JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 37, pp. 437 - 438, http://dx.doi.org/10.2307/2582574
- UNCLES MD, 1986, 'MATHEMATICAL-METHODS IN HUMAN-GEOGRAPHY AND PLANNING - WILSON,AG, BENNETT,RJ', JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 37, pp. 1206 - 1207, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1986F617000150&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1986, 'ANALYTICAL URBAN-GEOGRAPHY - SPATIAL PATTERNS AND THEORIES - CADWALLADER,MT', GEOGRAPHY, vol. 71, pp. 85 - 86, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1986AZD2000019&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1984, 'TIME RESOURCES, SOCIETY AND ECOLOGY - ON THE CAPACITY FOR HUMAN INTERACTION IN SPACE AND TIME, VOL 1, PREINDUSTRIAL SOCIETIES - CARLSTEIN,T', GEOGRAPHY, vol. 69, pp. 84 - 85, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1984SD45200018&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
- UNCLES MD, 1983, 'THE URBAN RETAILING SYSTEM - LOCATION, COGNITION AND BEHAVIOR - POTTER,RB', GEOGRAPHY, vol. 68, pp. 280 - 280, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1983RA01500018&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
Books
- Uncles MD, 2011, Perspectives on Brand Management, Palgrave Macmillan & TUP Australia
- 2011, Perspectives on Brand Management, Uncles MD, (ed.), Tilde University Press, Prahran, Victoria, Australia
- Uncles MD; Bannock G; Davis E; Trott P, 2002, The New Penguin Dictionary of Business, 1, Penguin Books, London
- Bock TJ; Uncles MD, 2000, Working Paper 00/2: Cluster replicability and the existance of latent populations of consumers, Original, School of Marketing, UNSW, Sydney, New South Wales
- Cadeaux J; Uncles MD, 1999, Marketing in the Third Millennium: Proceedings of ANZMAC 1999, Cadeaux J; Uncles MD, (ed.), UNSW, Sydney
- Jobber D; Uncles MD, 1995, Marking Marketing Work: Proceedings of the 1995 MEG Conference, Jobber D; Uncles MD, (ed.), University of Bradford, Bradford
- Uncles MD; Bell J, 1991, Communicating With Your Customers, Bell J; Uncles MD, (ed.), Milton Keys
- Uncles MD, 1988, Longitudinal Data Analysis: Methods & Applications, Pion, London and Elmont, NY
Book Chapters
- Uncles MD; Singh J, 2016, 'Measuring the Market Performance of Brands: Applications in Brand Management', in Dall'Olmo Riley F; Blankson C; Singh J (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 13 - 31
- Uncles MD; Moroko L, 2016, 'Strategic Employer Branding: Current Domain, Future Directions', in Dall'Olmo Riley F; Singh J; Blankson C (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 309 - 323
- Uncles MD, 2011, 'Understanding Brand Performance Measures', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 75 - 99
- Uncles MD; Moroko L, 2011, 'Employer Brands', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 147 - 166
- Uncles MD, 2011, 'Perspectives and Paradigms in Brand Management', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 3 - 22
- Uncles MD, 2011, 'Employer Brands', in Perspectives on Brand Management, Palgrave Macmillan & TUP Australia
- Uncles MD; Zhao L; Gregory G, 2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, edn. Chapman & Hall-CRC Data Mining and Knowledge Discovery Serie, Chapman and Hall/CRC Press, USA, pp. 35 - 56, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000267019100003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
- Uncles MD, 2006, 'Understanding Retail Customers', in Krafft M; Mantrala MK (ed.), Retailing in the 21st Century: Current and Future Trends, Springer-Verlag, Heidelberg, pp. 159 - 173, http://dx.doi.org/10.1007/3-540-28433-8_11
- Uncles MD, 2001, 'Case Study 7.1 Aroma Australia Pty Limited Goes to Japan', in Consumer Behaviour (2nd), edn. Original, Pearson Education, Sydney, Australia, pp. 206 - 210
- Manaresi A; Uncles MD, 1995, 'Retail Franchising in Britain and Italy', in McGoldrick P; Davies G (ed.), International Retailing: Trends and Strategies, Pitman, London, pp. 151 - 167
Conference Papers
- Mathies C; Lee JJ; Uncles M, 2019, 'Student satisfaction data – Improving higher education?', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019
- East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'Error in retrospective word-of-mouth measurement', in Proceedings of EMAC 2012, European Marketing Academy Conference 2012, Lisbon, Portugal, presented at European Marketing Academy Conference 2012, Lisbon, Portugal
- Uncles MD, 2012, 'Experiences in collecting panel data in China', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
- East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'The mechanics of innovation diffusion', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
- East R; Uncles MD; Lomax W; Robinson H, 2011, 'Explaining the Behavior of the Older Consumer', in EMAC 40th Conference Proceedings, EMAC, Slovenia, pp. 1 - 9, presented at EMAC 40th Conference, Ljubliana, Slovenia, 24 May 2011 - 27 May 2011
- Han XH; Uncles MD, 2011, 'Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Uncles,%20Mark%20Paper%20607.pdf
- Han XH; Uncles MD, 2011, 'An Examination of the Validity of Cohort Segmentaiton in China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Han,%20Xiao%20Paper%20589.pdf
- De leon T; Uncles MD, 2010, 'Implementing Market Orientation in Large Multi-Divisional Organisations', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
- Teo T; Uncles MD; Burford MR, 2010, 'Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
- Uncles MD; Moroko L, 2009, 'Mechanisms that Shape and Perpetuate the Employer Branding Process', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
Other Academic Work
- Cadeaux JM; Uncles MD, (ed.), 1999, 'ANZMAC 1999 Conference', University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
Engagement Activities
- IAB Interactive Advertising Award (Chair of Judging Panel, 2007+)
- Australian Direct Marketing Association (previous research projects)
- Advertising Federation of Australia (previously an effectiveness judge)
- Speaker at academic and industry conferences in Australia, Britain, Continental Europe, China and the States. Including programs with the Institute of Direct Marketers (IDM), and industry talks to the Australian Marketing Institute (AMI), the Australian Institute of Management (AIM), the Australian Direct Marketing Association (ADMA), the British Market Research Society (BMRS), the American Marketing Association (AMA), the American Statistical Association (ASA), the French Statistical Society and the Italian Franchising Association.
- Personal consultancy clients have included Unilever, British Telecom, the Norcros Group, Courtaulds, Halifax Building Society, Royal Mail, Nestle-Rowntree in the UK, General Foods, Procter & Gamble and CBS in the US; Freehill, Hollingdale & Page, Woolworths, Mercantile Mutual and Mercantile & General in Australia.
- UNSW Committee on Education (2013+)
- UNSW HR Systems Replacement Board (2012+)
- UNSW Business School Heads of School Committee (2011+2013) & Faculty Executive Committee (2013+)
- UNSW Business School Senior Management Team (2010+)
- UNSW Business School Faculty Standing Committee (2007+)
- UNSW Business School Undergraduate Education Committee (2010+)
- UNSW Business School Program Portfolio Management Committee (2010+)
- Head, School of Marketing (1998-2004)
- Postgraduate Research Coordinator, School of Marketing (1997-2002)
- Research Seminar Coordinator, School of Marketing (1997-2002)
- UNSW Academic Board (2002-2005)
- UNSW Alumni Association Board (2003-2010)
- UNSW Alumni Association Executive (2003-2010)
- Faculty Executive Committee (1997-2004)
- Faculty Standing Committee (1998-2004)
- Faculty Education Committee (1998-2004)
- UNSW Academic Board (2002-2005)
- UNSW Emeritus Professor Committee (2003-2005)
Memberships - Editorial Boards
- Editorial Board, International Journal of Research in Marketing (1995+)
- Editorial Board, Journal of Brand Management (1994+)
- Editorial Board, Journal of Product & Brand Management (1998+) (Area Editor, 1998+)
- Editorial Board, Australasian Marketing Journal (1999+) (Co-Editor, 2001-2005)
- Editorial Board, Australian Journal of Management (1997+) (Area Editor, 1999-2010)
- Editorial Board, Journal of Empirical Generalizations in Marketing (1996+)
- Editorial Board, Journal of International Consumer Marketing (1998+)
- Editorial Board, Journal of Direct, Data and Digital Marketing Practice (1998-2013+)
Memberships - Company Boards, Professional Associations
- Australia New Zealand Marketing Academy (ANZMAC) (1998+) (Executive Committee 1998-1999)
- European Marketing Academy (EMAC) (1993+) (Executive Committee 1998-2004)
- Academy of Marketing (1993+) (Executive Committee 1994-1995)
- European Association for Education & Research in Commercial Distribution (EAERCD) (1992+)
- American Marketing Association (AMA) (1990+)
- Institute for Operations Research & Management Sciences (INFORMS) (1989+)
- ANZMAC (1999, co-chair)
- Academy of Marketing (1995, chair)
- INFORMS/Marketing Science (1992, co-chair)
- European Regional Science Association (1989, secretary)
- British Regional Science Association (1986, chair)
- Brand Management track (co-chair) ANZMAC06 and ANZMAC07
In the Media
Media Releases
- Indigenous Students given a taste for Business
- Chris Adam made Emeritus Professor at UNSW Business School
- UNSW Business School secures New Colombo Plan Mobility Grants.
- Nation's finest honours students gather at the Australian School of Business for the 2011 National Honours Colloquium
- A new senior team at the Australian School of Business
- Unique Marketing from Entries in IAB Awards
- Top students recognised at Australian School of Business Awards Ceremony
- UNSW Bachelor of Commerce most sought after in NSW