Associate Professor Michele Zappavigna
Associate Professor
Arts, Design & Architecture
School of the Arts and Media
As a linguist, my primary focus is on exploring the discourse of social media, in terms of linguistic, paralinguistic, and multimodal patterns. Essentially I am interested in ‘ambient affiliation’: how people bond online. Some of this research has been published in my books Discourse of Twitter and Social Media and Searchable Talk: Hashtags and Social Media Metadiscourse. Other recent work includes Discourse and Diversionary Justice.
More here: http://michelezappavigna.com
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Location
311R, Level 3 Robert Webster
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Dean's Research Award for Scholarly Impact
"Michele Zappavigna’s Discourse of Twitter and Social Media displays impressive conceptual and methodological innovation and compelling scholarly impact across a wide range of discipline areas such as language studies, discourse analysis, social media analysis, and cyber security studies. The research has the potential to open up new lines of inquiry with corresponding impact on real-world practice."