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Associate Professor Mohammed Razzaque

Associate Professor Mohammed Razzaque

Adjunct Associate Professor

I  obtained my PhD from the School of Marketing, University of New South Wales. I also have MBA from Indiana University, Bloomington, USA, and a BSc (Engineering) from East Pakistan University of Engineering and Technology, Dhaka (1968). I also have an Advanced Diploma in Business Consultancy from RVB, The Netherlands.

Business School
School of Marketing

My research interests include Cross-cultural Marketing, Islamic Marketing, Social Marketing, distribution, and channel management as well as Marketing Education.

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/MohammedAbdurRazzaque.aspx

 
Phone
+61420817670
E-mail
ma.razzaque@unsw.edu.au
Location
Room 3017, Quadrangle building
  • Book Chapters | 2015
    Razzaque MA; Jiuan WJ, 2015, 'Supplier Evaluation and Supplier Relationship in Singapore Manufacturing Firms: A Comparison of the Users and Non-users of JIT', in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, pp. 510 - 515, http://dx.doi.org/10.1007/978-3-319-17320-7_135
    Book Chapters | 2015
    Razzaque MA, 2015, 'Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries', in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, pp. 41 - 45, http://dx.doi.org/10.1007/978-3-319-16943-9_9
    Book Chapters | 2015
    Razzaque MA, 2015, 'Teaching Marketing in A Developing Nation: A Reflective View', in Revolution in Marketing: Market Driving Changes, Springer International Publishing, pp. 40 - 45, http://dx.doi.org/10.1007/978-3-319-11761-4_23
    Book Chapters | 2014
    Razzaque MA, 2014, 'Traversing the academic terrain across the continents: A reflective account of my journey and transformation', in Academic Migration, Discipline Knowledge and Pedagogical Practice: Voices from the Asia-Pacific, pp. 105 - 118, http://dx.doi.org/10.1007/978-981-4451-88-8_9
  • Journal articles | 2024
    Nik Hashim NMH; Khalid NR; Mokhtaruddin SA; Al Mamun A; Razzaque MA, 2024, 'Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness', Journal of Fashion Marketing and Management, 28, pp. 379 - 401, http://dx.doi.org/10.1108/JFMM-10-2022-0209
    Journal articles | 2020
    Razzaque MA, 2020, 'Advertising to Muslim consumers: a holistic view from the Islamic perspective', International Journal of Islamic Marketing and Branding, 5, pp. 228 - 228, http://dx.doi.org/10.1504/ijimb.2020.10035283
    Journal articles | 2020
    Razzaque MA, 2020, 'Advertising to Muslim consumers: a holistic view from the Islamic perspective', International Journal of Islamic Marketing and Branding, 5, pp. 228 - 228, http://dx.doi.org/10.1504/ijimb.2020.113157
    Journal articles | 2019
    Razzaque MA, 2019, 'Changes in Attitudes towards Advertising: 2007- 2018 Evidence from the New Generation Bangladeshi Consumers', European Journal of Social Sciences, 2, pp. 7 - 7, http://dx.doi.org/10.26417/ejss-2019.v2i2-60
    Journal articles | 2018
    Hoque ME; Nik Hashim NMH; Razzaque MA, 2018, 'Effects of communication and financial concerns on banking attitude-behaviour relations', Service Industries Journal, 38, pp. 1017 - 1042, http://dx.doi.org/10.1080/02642069.2018.1428954
    Journal articles | 2018
    Mahfuz Ashraf M; Razzaque MA; Liaw ST; Ray PK; Hasan MR, 2018, 'Social business as an entrepreneurship model in emerging economy: Systematic review and case study', Management Decision, http://dx.doi.org/10.1108/MD-04-2017-0343
    Journal articles | 2018
    Rauf AA; Prasad A; Razzaque MA, 2018, 'Consumption within a Soft Total Institution: Discursive Inculcation in the Tablighi Jamaat', International Journal of Consumer Studies, 42, pp. 854 - 864, http://dx.doi.org/10.1111/ijcs.12473
    Journal articles | 2017
    Khan NJ; Razzaque MA; Hazrul NM, 2017, 'Intention of and commitment towards purchasing luxury products: A study of Muslim consumers in Malaysia', Journal of Islamic Marketing, 8, pp. 476 - 495, http://dx.doi.org/10.1108/JIMA-12-2015-0091
    Journal articles | 2016
    Ashraf AR; Razzaque MA; Thongpapanl N, 2016, 'The role of customer regulatory orientation and fit in online shopping across cultural contexts', Journal of Business Research, 69, pp. 6040 - 6047, http://dx.doi.org/10.1016/j.jbusres.2016.05.019
    Journal articles | 2016
    Fatima JK; Razzaque MA; Di Mascio R, 2016, 'Modelling satisfaction-commitment relationship in developing country context', International Journal of Quality and Reliability Management, 33, pp. 985 - 1001, http://dx.doi.org/10.1108/IJQRM-01-2014-0013
    Journal articles | 2016
    Mohammed SA; Razzaque MA, 2016, 'Lifetime Reproductive and Lamb Crop Yields of Fat-tailed Naeemi and Imported Border Leicester Merino Ewes in Intensive System of Production', Small Ruminant Research, 144, pp. 269 - 275, http://dx.doi.org/10.1016/j.smallrumres.2016.10.006
    Journal articles | 2016
    Samira AM; Mohammed AR; Anaam EO; Sheeba A; Waleed MAG, 2016, 'Biochemical and hematological profile of different breeds of goat maintained under intensive production system', African Journal of Biotechnology, 15, pp. 1253 - 1257, http://dx.doi.org/10.5897/ajb2016.15362
    Journal articles | 2015
    Fatima JK; Razzaque MA; Di Mascio R, 2015, 'Modelling Roles of Commitment on Rapport and Satisfaction', International Journal of Bank Marketing
    Journal articles | 2014
    Fatima JK; Razzaque MA, 2014, 'Service quality and satisfaction in the banking sector', International Journal of Quality and Reliability Management, 31, pp. 367 - 379, http://dx.doi.org/10.1108/IJQRM-02-2013-0031
    Journal articles | 2014
    Razzaque MA; Fatima JK, 2014, 'Roles of Trust on Rapport and Satisfaction in Services', Asia Pacific Journal of Marketing and Logistics, 26, pp. 566 - 578, http://dx.doi.org/10.1108/APJML-01-2014-0013
    Journal articles | 2013
    Razzaque MA; Chaudhry SN, 2013, 'Religiosity and Muslim consumers' decision-making process in a non-Muslim society', Journal of Islamic Marketing, 4, pp. 198 - 217, http://dx.doi.org/10.1108/17590831311329313
    Journal articles | 2013
    Razzaque MA, 2013, 'Roles of Customer Involvement in Rapport and Satisfaction', Asia Pacific Journal of Marketing and Logistics, 25, pp. 452 - 471, http://dx.doi.org/10.1108/APJML-09-2012-0092
    Journal articles | 2012
    Fatima JK; Razzaque MA, 2012, 'Service Quality, Customer Involvement and Customer Satisfaction: A Case Study of Retail Banking in Bangladesh', Journal of Business and Policy Research, 7, pp. 135 - 146
    Journal articles | 2007
    Razzaque MA; Wang Q; Kau AK, 2007, 'Chinese Cultural Values and Gift Giving Behaviour', Journal of Consumer Marketing, 24, pp. 214 - 228
    Journal articles | 2006
    Razzaque MA; Ong AG, 2006, 'Conflict in Marketing Channels: An Asian Case Study', Asian Journal of Marketing, 12, pp. 76 - 90
    Journal articles | 2003
    Razzaque MA; Boon TG, 2003, 'Effects of dependence and trust on channel satisfaction, commitment and cooperation.', Journal of Business to Business Marketing, 10, pp. 23 - 48, http://dx.doi.org/10.1300/J033v10n04_02
    Journal articles | 2003
    Razzaque MA; Lau GT; Ong A, 2003, 'Gatekeeping activities in organizational purchasing: An empirical investigation.', Journal of Business and Industrial Marketing, 18, pp. 82 - 103
    Journal articles | 2002
    Razzaque MA; Hwee TP, 2002, 'Ethics and Purchasing Dilemma: A Singaporean View', Journal of Business Ethics, 35, pp. 307 - 326
    Journal articles | 2002
    Razzaque MA; Sheng CC, 2002, 'Determinants of Outsourcing Decisions: An Empirical Investigation in an Asian NIC - Singapore', Journal of Business to Business Marketing, 9, pp. 1 - 26, http://dx.doi.org/10.1300/J033v09n03_01
    Journal articles | 2001
    Razzaque MA; Bin Sirat MS, 2001, 'Skill Requirements: Perception of the Senior Asian Logisticians', International Journal of Physical Distribution and Logistics Management, 31, pp. 374 - 395, http://dx.doi.org/10.1108/09600030110395175
    Journal articles | 2001
    Razzaque MA, 2001, 'Value Dimension and Performance of Retail Salespersons: An Empirical Examination in a Less Developed Society', Journal of Asia Pacific Business, 3, pp. 21 - 44
    Journal articles | 1998
    Abdur Razzaque M; Chen Sheng C, 1998, 'Outsourcing of logistics functions: a literature survey', International Journal of Physical Distribution & Logistics Management, 28, pp. 89 - 107, http://dx.doi.org/10.1108/09600039810221667
    Journal articles | 1998
    Razzaque MA, 1998, 'Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review', Journal of Marketing Theory and Practice, 6, pp. 1 - 15, http://dx.doi.org/10.1080/10696679.1998.11501784
    Journal articles | 1997
    Abdur Razzaque M, 1997, 'Challenges to logistics development: the case of a Third World country ‐ Bangladesh', International Journal of Physical Distribution & Logistics Management, 27, pp. 18 - 38, http://dx.doi.org/10.1108/09600039710162268
    Journal articles | 1997
    Lim KS; Razzaque MA, 1997, 'Brand Loyalty and Situational Effects', Journal of International Consumer Marketing, 9, pp. 95 - 115, http://dx.doi.org/10.1300/j046v09n04_06
    Journal articles | 1988
    Razzaque MA, 1988, 'Book review', Asia Pacific Journal of Management, 5, pp. 152 - 154, http://dx.doi.org/10.1007/bf01732107
    Journal articles | 1986
    Razzaque MA, 1986, 'Book Review', Asia Pacific Journal of Management, 4, pp. 69 - 71, http://dx.doi.org/10.1007/bf01733501
    Journal articles | 1985
    Razzaque MA, 1985, 'Book review', Asia Pacific Journal of Management, 3, pp. 55 - 56, http://dx.doi.org/10.1007/bf01733226
  • Conference Papers | 2015
    Ray ; Liaw ; Razzaque ; Ashraf , 2015, 'Comparing Social Business with other Approaches to Solving Social Problems: a Systematic Literature Review', Berlin, Germany, presented at Global Social Business Summit Academia Conference, Berlin, Germany, 03 November 2015 - 05 November 2015
    Conference Papers | 2013
    Ashraf AR; Thongpani N; Razzaque M, 2013, 'Adoption of Online Shopping: A Technology Acceptance Perspective', in Kubacki K (ed.), Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference, Academy of Marketing Science, Monterey, CA, USA, presented at 2013 Academy of Marketing Science (AMS) Annual Conference, Monterey, CA, USA, 14 May 2013 - 18 May 2013, http://dx.doi.org/10.1007/978-3-319-10951-0_302
    Conference Papers | 2012
    Razzaque MA, 2012, 'Understanding the image of a nation through customer-based equity (CBBE) measures: An exploratory study of Bangladesh as a tourist destination', in Hawaii International Conference on Business 2012 Proceedings, Honlulu, Hawaii, presented at Hawaii International Conference on Business 2012, Honlulu, Hawaii, 24 May 2012 - 27 May 2012
    Conference Papers | 2012
    Razzaque MA, 2012, 'Use of humor in teaching marketing subjects', in Hawaii International Conference on Business 2012 Conference Proceedings, 24 May 2012 - 27 May 2012
    Conference Papers | 2011
    Fatima JK; Razzaque MA, 2011, 'OVERALL CUSTOMER SATISFACTION: A CASE STUDY OF THE BANGLADESH BANKING SECTOR', in The Sustainable Global Marketplace; 40th Anniversary Conference; Vol. 34, Academy of Marketing Science, Coral Gables, FL, USA, pp. 139 - 141, presented at Academy of Marketing Science Conference 2011, Coral Gables, FL, USA, 24 May 2011 - 27 May 2011
    Conference Papers | 2011
    Haron H; Razzaque MA, 2011, 'Antecedents of Virtual Community Participation: An Empirical Investigation.', in Ford JB; Honeycutt ED (ed.), Annual Conference of the Academy of Marketing Science, Academy of Marketing Science, Coral Gables, FL, USA, pp. 369 - 371, presented at Academy of Marketing Science Conference 2011, Coral Gables, FL, USA, 24 May 2011 - 27 May 2011
    Conference Papers | 2011
    Razzaque MA; Chapman M; Romo P, 2011, 'Branding for Effective Social Marketing: Some Food for Thought for NGOs in Bangladesh', in Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad, Ahmedabad, India, pp. 282 - 286, presented at 4th IIMA Conference, Ahmedabad, 05 January 2011 - 07 January 2011
    Conference Papers | 2010
    Chaudhry S; Razzaque MA, 2010, 'RELIGIOUS COMMITMENT AND MUSLIM CONSUMERS: A MODEL TO STUDY THE CONSUMER DECISION MAKING PROCESS', in DeeterSchmelz DR (ed.), PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, SPRINGER-VERLAG BERLIN, OR, Portland, pp. 197 - 202, presented at Annual Conference of the Academy-of-Marketing-Science (AMS), OR, Portland, 26 May 2010 - 29 May 2010, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000346157600114&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
    Conference Papers | 2010
    Chaudhry S; Razzaque MA, 2010, 'Religious Commitment and Muslim Consumers', in DEvelopments in Marketing Science; Vol. 33; 2010, Academy of Marketing Science, Portland, OR, USA, pp. 197 - 202, presented at Academy of Marketing Science, Portland, OR, USA, 26 May 2010 - 29 May 2010
    Conference Papers | 2010
    Fatima JK; Razzaque MA, 2010, 'Understanding the role of service quality, customer involvement and rapport on overall satisfaction in Bangladesh banking service', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 9, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
    Conference Papers | 2010
    Haron H; Razzaque MA, 2010, 'An investigation of the antecedents for participation in Malaysian-hosted online discussion forums: Preliminary results', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 7, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
    Conference Papers | 2010
    Haron H; Razzaque MA, 2010, 'CONSUMERS' PARTICIPATION IN THE ONLINE COMMUNITIES: A MALAYSIAN CONTEXT', in DeeterSchmelz DR (ed.), PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, SPRINGER-VERLAG BERLIN, OR, Portland, pp. 164 - 168, presented at Annual Conference of the Academy-of-Marketing-Science (AMS), OR, Portland, 26 May 2010 - 29 May 2010, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000346157600096&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
    Conference Papers | 2010
    Haron H; Razzaque MA, 2010, 'Consumers' Participation in Online Communities: A Conceptual Model', in Proceedings of the Annual Conference of the Academy of Marketing Science, Academy of Marketing Science, USA, presented at 2010 Academy of Marketing Science, Portland, Oregon, 26 May 2010 - 29 May 2010
    Conference Papers | 2009
    Fatima JK; Razzaque MA, 2009, 'A proposed model of customer-employee interactions leading to overall customer satisfaction in the banking sector of Bangladesh', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
    Conference Papers | 2009
    Haron H; Razzaque MA, 2009, 'Antecedents of consumers` participation in virtual communities: A Malaysian perspective.', Melaka, Malaysia, presented at International Conference on Marketing and Retailing, Melaka, Malaysia
    Conference Papers | 2009
    Razzaque MA, 2009, 'Attitude towards TV Advertisements: The Case of the Bangladeshi Tween-agers', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
    Conference Papers | 2009
    Razzaque MA, 2009, 'Indian Restaurants and Sydneysiders: A Perceptual Study', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
    Conference Papers | 2008
    Razzaque MA; Fatima JK, 2008, 'Understanding customer-employee relationships and customer satisfaction: A proposed study of private commercial banks in Bangladesh', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
    Conference Papers | 2008
    Razzaque MA; Haron H, 2008, 'The Effect of Virtual Community Participation on Online Purchase Intention: A Conceptual Model', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
    Conference Papers | 2008
    Razzaque MA, 2008, 'Attitude Toward Advertising: An Exploratory Study of the New Generation Consumers in Bangladesh', in Developments in Marketing Science Vol. 31. Proceedings of the Academy of Marketing Science Conference 2008, Vancouver, presented at Academy of Marketing Science Conference 2008, Vancouver, 28 May 2008 - 31 May 2008
    Conference Papers | 2008
    Razzaque MA, 2008, 'Consumer Expectation and Perception of Service Quality: A Case Study of Modern Urban Retailers in Bangladesh', in Developments in Marketing Science Vol. 31. Proceedings of the Academy of Marketing Science Conference 2008, Vancouver, presented at Academy of Marketing Science Conference 2008, Vancouver, 28 May 2008 - 31 May 2008
    Conference Papers | 2008
    Razzaque MA, 2008, 'Social Networking: A Potential Tool for Effective Marketing', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
    Conference Papers | 2008
    Razzaque MA, 2008, 'Teaching an Introductory Marketing Course to a Multicultural Student Body: A Reflective View', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
    Conference Papers | 2007
    Arli D; Morrison PD; Razzaque MA, 2007, 'Reinventing Poverty Alleviation Strategies through Corporate Social Responsibility.', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
    Conference Papers | 2007
    Razzaque MA; Wilkinson IF, 2007, 'Research Performance of Senior Level Marketing Academics in the Australian Universities: An Exploratory Study Based on Citation Analysis', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
    Conference Papers | 2007
    Razzaque MA, 2007, 'Selection of Private Hospitals in a Third World Country: An Exploratory Study of Health Consumers` Hospital Search and Evaluation Behaviours', in Academy of Marketing Science 2007, Coral Gables, Fl, USA, presented at Academy of Marketing Science Conference 2007, Coral Gables, Fl, USA, 23 May 2007 - 26 May 2007
    Conference Papers | 2006
    Burford MR; Razzaque MA, 2006, 'Expectations and Experience of Feedback to Students undertaking a Marketing Course.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
    Conference Papers | 2006
    Razzaque MA, 2006, 'Correlates of Materialism: A comparative Study of Bangladeshis in Bangladesh and First Generation Migrant Bangladeshis in Sydney.', San Antonio, Texas, presented at Academy of Marketing Science Conference, San Antonio, Texas, 24 May 2006 - 27 May 2006
    Conference Papers | 2006
    Razzaque MA, 2006, 'Teaching Marketing in a Developing Nation', San Antonio, Texas, presented at Academy of Marketing Science Conference, San Antonio, Texas, 24 May 2006 - 27 May 2006
    Conference Papers | 2005
    Razzaque MA, 2005, 'America`s Fight Against Terrorism: Its Impact on Muslim Consumers - An Exploratory Study', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
    Conference Papers | 2005
    Razzaque MA, 2005, 'Lifestyles, attitudes and Media Habits of the Net Generation in Bangladesh', in 65th Academy of Management Annual Meeting, Honolulu, HI, USA, presented at Academy of Management Conference, Honolulu, HI, USA, 05 August 2005 - 10 August 2005
    Conference Papers | 2004
    Razzaque MA; Patterson PG; Macdonald EK, 2004, 'The Moderating Impact of Individualism-Collectivism on Non-Marketing Influences on Consumer Choice for Services.', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
    Conference Papers | 2004
    Razzaque MA, 2004, 'Muslim Consumers` Perceptions of Gender-Role Portrayal in Advertising.', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
    Conference Papers | 2004
    Razzaque MA, 2004, 'Vendor Selection Criteria used by Small Retailers: A Case Study of Singapore Chinese Retailers.', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
    Conference Papers | 2004
    Rufaidah P; Razzaque MA; Walpole AS, 2004, 'Identity, Image and Reputation: A Conceptual Model of the Three Sides of the Corporate Identity Pyramid.', in Proceedings of the Academy of World Business, Marketing and Management Development Conference, Gold Coast, Qld, presented at Inaugural Academy of World Business, Marketing and Management Development Conference, Gold Coast, Qld, 13 July 2004 - 16 July 2004
    Conference Papers | 2003
    Razzaque MA; Patterson PG; Chong SL, 2003, 'Customer citizenship behaviour in service organizations: A social exchange model.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
    Conference Papers | 2003
    Razzaque MA; Rufaidah P; Walpole AS, 2003, 'Corporate brand and corporate identity: Some food for thought.', in World Marketing Congress 2003, Perth, WA, presented at World Marketing Congress 2003, Perth, WA, 11 June 2003 - 14 June 2003
    Conference Papers | 2003
    Razzaque MA; Rufaidah P; Walpole AS, 2003, 'The impact of corporate identity structure on corporate identity building: A framewoek for further research.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

  1. Awarded “Bill Birkett Award for Teaching Excellence” in 2007
  2. Awarded “Vice Chancellor’s Award for Teaching Excellence” in 2008
  3. Awarded ALTC Citation, July 2009 (National Award)

 

I have conducted research on various aspects of marketing and authored/co-authored many research and conceptual papers which have been published in reputed internationally refereed journals and conference proceedings. Currently working on a global research project -"Branding and Young Muslims". Data for this research was collected from a number of Muslim countries.