Miss Nicole Liu

Miss Nicole Liu

Associate Lecturer
Business School
Sch of Info Systems & Tech Mgt

 

Nicole Liu is an Early Career Academic Fellow in the School of Information Systems and Technology Management at UNSW Sydney. She holds a PhD in Information Systems and Technology Management from UNSW Business School and has prior industry experience in project management within the airline sector.

Her research sits at the intersection of behavioural decision-making, artificial intelligence, and technology management. Her work examines how people interact with and respond to AI-enabled technologies, with a particular focus on algorithm aversion, human–AI interaction, and decision-making by large language models such as ChatGPT. More broadly, her research seeks to understand how individuals evaluate, trust, and engage with emerging technologies in complex and high-stakes decision environments.

Nicole teaches Business Analytics and Artificial Intelligence across undergraduate and postgraduate programs at UNSW Sydney. Her teaching emphasises the practical, critical, and responsible use of AI, equipping students to understand both the capabilities and limitations of emerging technologies.

Location
2091A, West Wing Quadrangle building
  • Journal articles | 2023
    Liu N; Kirshner S; Lim E, 2023, 'Is Algorithm Aversion WEIRD? A Cross-Country Comparison of Individual-Differences and Algorithm Aversion', Journal of Retailing and Consumer Services, 72, pp. 103259 - 103259, http://dx.doi.org/10.1016/j.jretconser.2023.103259
    Journal articles | 2023
    Liu NTY; Wu CL, 2023, 'Assessing the effect of flight information presentation styles on the usability of airline web booking interface', Journal of Air Transport Management, 106, http://dx.doi.org/10.1016/j.jairtraman.2022.102323
  • Conference Papers | 2025
    Liu N; Kirshner S; Lim E, 2025, 'Style vs Substance: The Impact of Product Quality and Descriptions on LLM Recommendations', Sunshine Coast, QLD, Australia, presented at Australasian Conference on Information Systems, Sunshine Coast, QLD, Australia, 01 December 2025 - 05 December 2025
    Conference Papers | 2024
    Liu N; Kirshner S, 2024, 'The Futures Too Bright: ChatGPT's Optimism Forecasting Bias', in 45th International Conference on Information Systems Icis 2024, Bangkok, Thailand, presented at The Forty-Fifth International Conference on Information Systems (ICIS 2024), Bangkok, Thailand, 15 December 2024 - 18 December 2024, https://aisel.aisnet.org/icis2024/data_soc/data_soc/10/