Ms Siew Imm Theresa Teo

Ms Siew Imm Theresa Teo



2021      Certified Practicing Marketer, Australian Marketing Institute

2016      Doctor of Philosophy, University of New South Wales

2005      Certified Trainer in Training and Assessment, TAFE, Hunter Institute, Australia

2005      Awarded Certificate - Principles of Tutoring Programme, UNSW, Australia

2004      Certified Facilitator in Problem-Based Learning, Republic Polytechnic

1999      Accredited as a Teacher in Higher Education, UK, SEDA (Staff Educational Development Association)

1999      Accredited as a Teacher in Higher Education, Temasek Polytechnic

Business School
School of Marketing

Dr. Theresa Teo Siew Imm is an academician and marketing professional with extensive experience spanning academia, research, and practical industry expertise. Holding a Doctorate of Philosophy in Marketing from UNSW Business School, she has also completed various certifications, including Certified Practising Marketer from the Australian Marketing Institute. Dr. Teo has excelled as an Adjunct Lecturer and Tutor at institutions like the University of New South Wales and Macquarie University, teaching a range of subjects from Entrepreneurship to Strategic Marketing.

Her research interests primarily revolve around Consumer-Brand Relationships, with notable conference presentations on the topic. Alongside her academic endeavors, Dr. Teo has a rich background in retailing and marketing, having held positions such as Director/Founder of AlphaIMM Agency, Manager at Republic Polytechnic, and General Manager at Touch Resource Pte Ltd. She has been recognized for her entrepreneurial acumen, being a Finalist for Best Businesswoman of the Year in 2021 and securing Runner Up for Best New Business in the same year.

Dr. Teo's expertise in brand and marketing management is underscored by her extensive tenure managing global brands like Timberland and Godiva, as well as her consultancy practices across Asia. Through her businesses, she empowers clients with practical marketing and brand management skills while also nurturing aspiring marketing professionals through her MARKCubator Agency.

  • Conference Papers | 2010
    Teo T; Uncles MD; Burford MR, 2010, 'Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
    Conference Papers | 2009
    Uncles MD; Teo T, 2009, 'Understanding Social Networks in Consumer Brand Relationship Theory: Evidence from China', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009


2023      Best Tutor in Term 1 (School of Marketing)

2023      Finalist – Local Business of the Year 2023

2021      Finalist - Best Businesswoman of the Year 2021

              Runner Up - Best New Business 2021