Dr Soojin Kim

Dr Soojin Kim

Associate Professor

Ph. D (Communication), Purdue University, West Lafayette, IN, U.S.A., May 2014

M.A (Public Relations), Sogang University, Seoul, Korea, February 2005

M.A (Marketing Communications), University of Westminster, London, U.K., August 2004

B.A (Political Science and International Relations), Sookmyung Women’s University, Seoul, Korea, February 1997

Arts, Design & Architecture (ADA)
School of the Arts and Media

Soojin Kim (Ph.D., Purdue University) is Associate Professor and Program Director at the School of the Arts and Media, University of New South Wales (UNSW), Australia. By investigating stakeholders and publics’ behavior, her research seeks to find connections between public/stakeholder insights and organizations’ optional strategies for facilitating meaningful engagement and collaboration. She explores diverse relational contexts from consumer-brand relationship, organization-employee relationship, citizen-government relationship, to public-country relationship. Her research interests in employee communication include turnover intention, employee communicative behavior and motives, and employee moral reasoning and affective reaction. Kim’s research has been published in peer-reviewed journals, including Public Relations Review, Communication Research, Journal of Business Research, International Journal of Communication, and International Journal of Strategic Communication.

  • Journal articles | 2025
    Kim S; Tam L, 2025, 'Coping with Bilateral Issues: Chain Effects of Problem Recognition and Blame Attribution on Negative Sentiment and Negative Megaphoning', International Journal of Strategic Communication, 19, pp. 1 - 12, http://dx.doi.org/10.1080/1553118X.2024.2406203
    Journal articles | 2024
    Kim S; Tam L, 2024, 'Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue', Public Relations Review, 50, http://dx.doi.org/10.1016/j.pubrev.2024.102491
    Journal articles | 2023
    Kim S; Krishna A, 2023, 'When culture and ethics meet: Understanding the dynamics between cultural dimensions, moral orientations, moral inequity, and commitment in the context of corporate misconduct allegations', Public Relations Review, 49, http://dx.doi.org/10.1016/j.pubrev.2023.102289
    Journal articles | 2023
    Kim S; Tam L; Taylor M, 2023, 'Understanding Who is Blamed for COVID-19: Dynamics of Conspiratorial Beliefs, Blame Attribution, Perceived Economic Threat, and Consumer Ethnocentrism', INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION, 17, pp. 496 - 512, http://dx.doi.org/10.1080/1553118X.2023.2235332
    Journal articles | 2023
    Krishna A; Kim S, 2023, 'Understanding Australian Voters’ Reactions to Allegations of Political Party Misconduct: The Role of Party Identification', International Journal of Strategic Communication, 17, pp. 21 - 38, http://dx.doi.org/10.1080/1553118X.2022.2138404
    Journal articles | 2023
    Tam L; Kim S, 2023, 'Understanding conspiratorial thinking (CT) within public relations research: Dynamics of organization-public relationship quality, CT, and negative megaphoning', PUBLIC RELATIONS REVIEW, 49, http://dx.doi.org/10.1016/j.pubrev.2023.102354
    Journal articles | 2022
    Kim S; Tam L; Bach SB, 2022, 'Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat', International Journal of Strategic Communication, 16, pp. 291 - 312, http://dx.doi.org/10.1080/1553118X.2021.2011732
    Journal articles | 2022
    Krishna A; Kim S, 2022, 'Understanding Customers' Reactions to Allegations of Corporate Environmental Irresponsibility', JOURNALISM & MASS COMMUNICATION QUARTERLY, 99, pp. 563 - 586, http://dx.doi.org/10.1177/1077699020958756
    Journal articles | 2021
    Kim S; Krishna A, 2021, '‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct', Journal of Marketing Communications, http://dx.doi.org/10.1080/13527266.2021.1937281
    Journal articles | 2021
    Krishna A; Kim S; Shim K, 2021, 'Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers' Affective Responses and Relational Perceptions', COMMUNICATION RESEARCH, 48, pp. 426 - 453, http://dx.doi.org/10.1177/0093650218784483
    Journal articles | 2021
    Krishna A; Kim S, 2021, 'Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion', JOURNAL OF BUSINESS RESEARCH, 137, pp. 267 - 277, http://dx.doi.org/10.1016/j.jbusres.2021.08.039
    Journal articles | 2021
    Shim K; Cho H; Kim S; Yeo SL, 2021, 'Impact of Moral Ethics on Consumers’ Boycott Intentions: A Cross-Cultural Study of Crisis Perceptions and Responses in the United States, South Korea, and Singapore', Communication Research, 48, pp. 401 - 425, http://dx.doi.org/10.1177/0093650218793565
    Journal articles | 2021
    Tam L; Kim S, 2021, 'What Is the Power of Balancing Power? Exploring Perceived Discrepancy in Relational Power and Its Effects', INTERNATIONAL JOURNAL OF COMMUNICATION, 15, pp. 320 - 342
    Journal articles | 2020
    Krishna A; Kim S, 2020, 'Understanding President Trump supporters’ behaviors about a political controversy', Journal of Communication Management, 24, pp. 119 - 136, http://dx.doi.org/10.1108/JCOM-02-2020-0008
    Journal articles | 2020
    Tam L; Kim S, 2020, 'The power of sharing power: Presidential character, power mutuality, and country reputation', PUBLIC RELATIONS REVIEW, 46, http://dx.doi.org/10.1016/j.pubrev.2020.101977
    Journal articles | 2019
    Kim S; Krishna A; Dhanesh G, 2019, 'Economics or ethics? Exploring the role of CSR expectations in explaining consumers’ perceptions, motivations, and active communication behaviors about corporate misconduct', Public Relations Review, 45, pp. 76 - 87, http://dx.doi.org/10.1016/j.pubrev.2018.10.011
    Journal articles | 2019
    Kim S; Krishna A; Plowman KD, 2019, 'Winning in the court of public opinion Exploring public relations-legal collaboration during organizational crisis', CORPORATE COMMUNICATIONS, 24, pp. 96 - 114, http://dx.doi.org/10.1108/CCIJ-11-2017-0108
    Journal articles | 2019
    Krishna A; Kim S, 2019, 'Treating Ivanka unfairly Understanding the impact of Presidential Tweeting on publics' perceptions and intentions to buycott or boycott corporations', CORPORATE COMMUNICATIONS, 24, pp. 636 - 652, http://dx.doi.org/10.1108/CCIJ-10-2018-0109
    Journal articles | 2019
    Shim K; Kim S, 2019, 'Consumers' ethical orientation and pro-firm behavioral response to CSR', ASIAN JOURNAL OF BUSINESS ETHICS, 8, pp. 127 - 154, http://dx.doi.org/10.1007/s13520-019-00091-6
    Journal articles | 2018
    Kim S; Krishna A, 2018, 'Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea', International Journal of Strategic Communication, 12, pp. 215 - 236, http://dx.doi.org/10.1080/1553118X.2018.1448400
    Journal articles | 2018
    Kim S; Tam L; Bach S, 2018, 'Understanding the effects of perceived ethics failure, compassionate leadership, and communication strategy on anti-government sentiment', Journal of Public Affairs, 18, http://dx.doi.org/10.1002/pa.1848
    Journal articles | 2017
    Kim S; Krishna A, 2017, 'Bridging strategy versus buffering strategy: enhancing crisis management capability in public management for relational and reputational improvement, and conflict avoidance', Asian Journal of Communication, 27, pp. 517 - 535, http://dx.doi.org/10.1080/01292986.2017.1313876