Dr Thomas Schreiner

Dr Thomas Schreiner

Postdoctoral Fellow
Business School
School of Marketing

Thomas Schreiner (Ph.D., University of Hamburg, Germany) is Research Fellow at the University of New South Wales.


His area of expertise lies in econometric modeling, where he develops cutting-edge measures for marketing-relevant variables, e.g., analyzing visual product design and automatically deciphering content of text. As a result, his work provides valuable guidance to managers seeking to stay ahead in the competitive landscape. His research has been published in top-tier marketing journals, including the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, and Industrial Marketing Management. Among his research topics are visual product design, prosocial behavior, noncompensatory decision rules, the sharing economy, and the ever-evolving landscape of social media.


Thomas cumulated teaching experience from three universities (i.e., Christian-Albrecht University of Kiel, Kiel University of Applied Sciences, and University of Hamburg). He teaches undergraduate and graduate-level lectures and seminars on empirical data analysis and consumer behavior. He also cosupervises Ph.D. theses.

Quadrangle Building, Office 2054D
  • Journal articles | 2022
    Vieira VA; de Almeida MIS; Schreiner TF, 2022, 'Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search', Industrial Marketing Management, 101, pp. 165 - 175, http://dx.doi.org/10.1016/j.indmarman.2021.12.012
    Journal articles | 2020
    Heitmann M; Landwehr JR; Schreiner TF; van Heerde HJ, 2020, 'Leveraging Brand Equity for Effective Visual Product Design', Journal of Marketing Research, 57, pp. 257 - 277, http://dx.doi.org/10.1177/0022243720904004
    Journal articles | 2017
    Bremer L; Heitmann M; Schreiner TF, 2017, 'When and how to infer heuristic consideration set rules of consumers', International Journal of Research in Marketing, 34, pp. 516 - 535, http://dx.doi.org/10.1016/j.ijresmar.2016.10.001
    Journal articles | 2017
    Schreiner TF; Fandrich T; Heitmann M; Talke K, 2017, 'A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity', Journal of Product Innovation Management, 34, pp. 790 - 820, http://dx.doi.org/10.1111/jpim.12367

2018   Member of the DFG research group - The DFG funded this research group with 2,400,000€ in total.

2010   PROMOS scholarship for spezcialized courses abroad by the German Academic Exchange Service (DAAD).

2010   Specialist course scholarship from the German Academic Exchange Service (DAAD).

Professor Herbert-Jacob-Preis:

Best dissertation in business administration at the University of Hamburg in 2016 and 2017