Miss Weilin Pu
Casual Academic
Business School
Sess Teaching AAT
PhD student UNSW Business School (Information Systems) (in progress) | Master of Commerce (Extension) UNSW Business school
Weilin is currently a PhD student in ISTM and has a Master of Commerce (Extension) from UNSW Business School, majoring in Business Analytics and Marketing Analytics, and graduated with academic excellence, earning a place on the Dean's List. Her research interests include the Future of Work, Digital Embeddedness, and AI-enabled augmentation, with a recent focus on the role of Generative AI across diverse fields, such as the creative industries and the real estate industry.
She has two years of internship experience in consulting companies, where she worked on marketing strategies and evaluated the government's management capability. Weilin also tutors at UNSW, covering topics in business analytics, digital transformation and advertising & product analytics.
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2025 - 2028 University International Postgraduate Award (UIPA) Scholarship
2026 Development and Research Training Grant (DRTG) $1500
2024 Master of Pre-Doctoral Business Studies (MPDBS) Scholarship
2024 Bizlab HHDR SPG $3000
2022 The UNSW Business School Dean’s Award for Academic Excellence
2024 The UNSW Business School Dean’s Award for Academic Excellence
Pu, W., Wang, Y., Ibello, G. D., Chakraborty, R., Yang, M., Chan, K. W., ... & Kwon, J. (2025). Effective awe-inspiring visual content strategy for social media engagement with ethical fashion brands: the mediating role of deontological ethical beliefs. Journal of Business Ethics, 196(4), 753-771.
Pu, W., Tan, F., Leong, C., Lim, E., & Jeon, S. (2026). Embedding AI in Creative Work: A Case Study of Gaming and Webtoon Companies. 2026 Pacific Asia Conference on Information Systems