Human-centred innovation
Hands-on learning
Test ideas with real customers
Explore real-world innovation using design thinking and experimentation. Gain skills in empathy, ideation, prototyping and business model design to drive customer-centred transformation.
Who will benefit
Course is suitable for
This course introduces innovation, design thinking and experimentation to address organisational challenges with practical, customer-centric solutions.
Learn to align strategy and customer insight to develop scalable, innovative solutions.
Foster creative, collaborative thinking to explore and test impactful ideas.
Gain tools to operate in uncertain, complex environments effectively.
Use iterative prototyping and testing to validate ideas before execution.
Frame real opportunities from customer observations to inform innovation.
Use lateral thinking and collaborative ideation to spark impactful solutions.
Apply the Business Model Canvas and run live experiments.
Hands-on, immersive learning by solving a real-world business challenge.
This course develops tangible innovation capabilities, helping you to navigate disruption and drive real-world impact.
You will develop the capability to lead change initiatives with confidence and clarity, using evidence-based frameworks and design thinking tools. This course will enhance your ability to assess change readiness, engage stakeholders effectively and craft compelling change narratives. You will gain insights into the psychological and emotional dynamics of change, and learn to build commitment, manage resistance and foster a culture of adaptability within your organisation.
Course delivery
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This course is delivered across three full days.
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Understanding customer needs and building creative confidence Introduction to design thinking in business Share and prioritise customer research Build empathy maps and opportunity scales Craft and test customer insight statements Showcase insights and select key opportunities Reflect on learnings Boost creative confidence through ideation practice |
Generating ideas and building prototypes Idea sprints and creative thinking techniques Select, refine and vote on top ideas Build idea canvases for design briefs Reflect on ideation process Create lo-fi prototypes Demo prototypes and gather feedback Prepare for customer testing |
Customer testing and de-risking ideas Test prototypes with real customers Build and analyse business model canvases Identify high-risk assumptions and design validation experiments Showcase models and experiments for peer feedback Final learning review and action planning |
By completing this course, you will receive a verifiable digital badge issued by AGSM, certifying your achievement.
The Australian Graduate School of Management (AGSM) will formally recognise your commitment to professional development and lifelong learning with the Certificate in Executive Management and Development (CEMD). The CEMD is a flexible program that allows you to build your leadership capabilities through stackable learning.
A CEMD is a unique pathway to future study that can directly contribute to accelerating the attainment of an AGSM MBA or Graduate Certificate if you choose to embark on this journey in the future. Each time you complete a short course with the AGSM, we’ll award you with CEMD points. CEMD points can be collected and stacked together to create a unique professional development pathway that works for you and your specific career goals.
Once you collect 12 points over a period of up to 4 years you will be awarded the CEMD. The CEMD is a specialised credential and can contribute to 2 course credits towards our AGSM MBA and Graduate Certificate qualifications.
This flexible model supports continuous learning and creates a recognised pathway from short courses to postgraduate qualifications at UNSW's AGSM.
Next steps
Enrol now in Design Thinking & Experimentation via the AGSM Navigator portal.
Course is suitable for
