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Influential Writing for Government

Learn why influential writing matters and how it generates positive outcomes for government, improving productivity, lowering costs, enhancing reputation, and making better decisions.

Next Dates: 10 October; View more dates
Duration: In-person: 1 day; Online: 4 weeks
Delivery mode: In-person or Online
Location: Canberra City Campus
Price (AUD inc. GST): $1,100 - $1,950

Spots remaining: AVAILABLE
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Course summary

Generating positive outcomes through effective writing

Learn why influential writing matters and how it generates positive outcomes for government, improving productivity, lowering costs, enhancing reputation and making better decisions. This course equips government employees with proven techniques to maximise benefits for self, team and organisation. It includes insights from senior executives from public and private sectors and UNSW expertise.

Price

Total fees

$1,100 - $1,950

AUD inc. GST

Online course fees: $1,100

In-person course fees: $1,950

Who will benefit

Early career public sector employees
New public sector employees
Those who work with or adjacent to government departments

Course is suitable for

Early-career professionals working in government agencies and those new to work in, or with the government sector. This course helps you build strong, clear and persuasive writing skills from the outset. Whether you're supporting policy development, stakeholder engagement or internal communications, you'll gain practical techniques to write with greater clarity, confidence and impact.

Delivered by experts

Michelle Henderson

Course facilitator | In-person

Public sector focused facilitator and coach
Extensive public sector experience across senior roles
Learner-centred, practical and reflective approach

James Fletcher

Course facilitator | In-person

Highly experienced former SES in Commonwealth Government
Level 3 credentialed Executive and Organisational Coach
Experienced workplace investigator, executive coach, mentor, facilitator and trainer

Kathleen Brenner

Course facilitator | Online

Extensive public sector experience across Commonwealth and state levels
Associate Certificed Coach with International Coaching Federation
Positive psychology informed and solution focused coaching practitioner

About the course

Master the art of government communication

Enhance your ability to craft clear, persuasive and impactful documents for the public sector. This course provides practical frameworks and techniques tailored to the unique demands of government writing. You will explore best practices for engaging diverse stakeholders, structuring policy documents and applying principles of persuasion and neuroscience to influence decision-making effectively. Ideal for early-career public servants, the course draws on insights from seasoned public service professionals and UNSW experts, equipping you with the skills to communicate with clarity and confidence across various government contexts.

Why enrol in this course

Taught by industry experts

Learn from experienced senior professionals from both the public and private sectors.

Learn in the way that suits you best

Choose from either 100% online with a blend of self-paced modules and live virtual workshops, or through a dynamic in-person session in Canberra.

Highly relevant

Gain real-world skills you can apply immediately, with tools and techniques tailored to government writing.

Key features

Supported by leading experts

Benefit from insights from seasoned government communicators and UNSW academics.

Proven techniques and tools

Equip yourself with effective writing techniques that benefit you, your team and your organisation.

Neuroscience-informed

Learn how principles of neuroscience and behavioural science can be applied to make your writing more persuasive and easier to process.

Learning outcomes

Learn to write with impact

Upon completing this course, you’ll be able to write with greater clarity, purpose and impact in the Australian government context. You’ll understand the value of effective communication in public service, apply core techniques to structure persuasive messages and use principles of neuroscience to better influence your audience.

The course will help you analyse and tailor your writing for specific stakeholders, recognise key forms of government writing and build your confidence. You'll also develop a mindset of continuous improvement through reflective practice, preparing you to deliver high-quality communication throughout your career.

What you'll learn

Discover the essential practices for effective government writing, focusing on maximising impact and benefits. The course includes practical frameworks for understanding and engaging with your audience, planning and drafting written work and communicating across your organisation.