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Shaping Strategy to Create Value

Transform your strategic thinking by integrating innovation, AI and digital transformation into your leadership approach. This course provides the tools and insights needed to design and deliver a forward-looking strategic plan that drives lasting organisational value.
Next Dates
18 Aug
View more dates
Duration
3 days
Delivery mode
In-person
Location
Sydney CBD Campus (PolyCentre)
Price (AUD inc. GST)
$5,150
Spots remaining
AVAILABLE
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3 CEMD points
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Course summary

Redefining strategy with innovation

Redefine strategy using innovation and AI in this forward-thinking program designed for senior leaders. In today’s rapidly evolving business environment, traditional models of strategy development are no longer sufficient. This course empowers you to build and lead with a robust strategic framework that embraces change and leverages innovation to unlock new opportunities.

Price

Total fees
$5,150
AUD inc. GST

Who will benefit

  • Senior leaders shaping strategy at organisational or unit level
  • Future strategic leaders integrating AI into strategy
  • Executives navigating disruption and change

Course is suitable for

  • Professionals seeking to redefine strategy through the use of AI, design thinking and innovation frameworks. It is designed for those who want to deliver immediate impact through a live strategic project and confidently lead change, digital transformation and long-term business growth.

Delivered by experts

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Dr Shanie Atkinson
Adjunct Faculty - AGSM
  • Shanie combines three decades of experience in strategic consulting and education, enabling her to translate complex strategy frameworks into immediately actionable insights for participants.
  • Her unique ability to integrate human-centred design, innovation methodologies, and systems thinking allows leaders to develop robust, future-ready strategies in complex environments.
  • With over 20 years facilitating AGSM executive and MBA programs, Shanie is known for her engaging, high-impact teaching style and her ability to challenge assumptions and inspire transformative thinking.
Jeffrey Tobias headshot 1
Jeffrey Tobias
Adjunct Faculty - AGSM
  • Jeffrey Tobias is a global innovation strategist who helps organisations transform customer experience and drive growth. With deep expertise in open innovation and business transformation, he works with corporations and governments across the US, UK, China, India and Australia. As a facilitator at AGSM, Jeffrey empowers leaders to embed innovation, elevate collaboration and deliver strategic outcomes that create lasting value.

Course designed to stack

3 CEMD points
TOWARDS
Certificate in Executive Management and Development (CEMD)
Use multiple credentials to stack your learning. This course is worth 2 AGSM CEMD points, which provides formal recognition of professional development and reflects 30 hours of learning inclusive of pre-work, course participation, learning materials and support.

About the course

Develop future-focused strategies

This course equips senior leaders with the mindset, tools, and practical experience to develop resilient, future-focused strategies. Through cutting edge frameworks and the integration of AI, participants will learn how to shape strategic direction, identify inflection points, and design innovative pathways for growth. With a strong emphasis on live application, this program transforms traditional strategy development into a dynamic, opportunity driven process tailored for today’s complex business landscape.

Why enrol in this course

Redefine strategic development

Use AI and innovation to build value-focused, responsive business strategies that drive organisational transformation.

Lead digital transformation

Understand the future of digital and how to embed it in strategic planning for sustained impact.

Practical learning through live projects

Apply frameworks and AI tools to a live strategic business challenge for real-world outcomes.

Data-driven decision making

Develop strong judgement in ambiguity using tools like scenario analysis and behavioural strategy models.

Chat Moffiet headshot

Chad Moffiet

Director, Spark Logic

"The facilitators were world class, the topics covered were super interesting and the cohort was experienced and engaged. I've since used the concepts covered in the course to design better experiments to test strategic decisions, and to improve the way I use system dynamics to identify and communicate strategic opportunities."

Key features

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Strategic Frameworks Toolkit

Master a diverse set of frameworks including Playing to Win, Business Model Canvas, Lean Startup and more.

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Generative AI in Strategy

Leverage AI to uncover insights, generate strategic options and test initiatives efficiently.

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Live Strategic Challenge

Participants apply learnings directly to their organisation’s strategic challenge for immediate application.

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Integrated Learning Experience

Combines workshops, group projects, case studies and AI tools to drive innovative strategy development.

Learning outcomes

Shape strategic plans and drive innovation

By completing this course, you will be equipped to develop and lead innovative, resilient strategies that create lasting value. You’ll gain the tools to identify emerging opportunities, apply AI to enhance decision-making, and confidently navigate disruption. Graduates leave with a tested strategic approach, enhanced leadership capability, and a practical action plan to deliver impact in complex and dynamic business environments.

What you'll learn

You will learn how to design and lead value-focused strategies by integrating advanced tools such as scenario analysis, generative AI, and customer value proposition frameworks. The course equips you to generate and validate strategic options, interpret market dynamics, and navigate disruption with confidence. You'll develop the ability to align strategy with innovation, apply human-centred design, and leverage digital tools to make informed, future-ready decisions that create sustainable competitive advantage.

Topics covered

  • Playing to win
  • 3 Horizons
  • PESTEL
  • Business model canvas
  • Lean startup
  • Scenario analysis
  • Explore/exploit portfolio
  • Digital transformation

Course delivery

Format

Commitment

Method

  • In-person
  • Course pre-work
  • 3-day attendance
  • Immersive learning engagement commitment
  • This course is delivered through an intensive, face-to-face format designed to maximise engagement and real world application. Participants learn through a combination of expert led sessions, interactive workshops, case studies and peer collaboration. The program includes pre course digital preparation via AGSM Navigator, live group projects and reflective exercises. Practical tools, strategic frameworks and AI applications are embedded throughout, ensuring you leave with actionable strategies tailored to your business context.

Schedule

This course is delivered across three full days. 

Day 1

Day 2

Day 3

Your organisation and strategy

Opportunities in our dynamic environment

Customer centred strategy

Data driven strategy

Innovation techniques to generate and validate strategic options

Business models

Generating and evaluating strategic options

Digital transformation

Making strategic decisions

Presentation of group projects, application and wrap up

Credentials

3 CEMD points
TOWARDS
Certificate in Executive Management and Development (CEMD)

Progress your career with stackable credentials

By completing this course, you will receive a verifiable digital badge issued by AGSM, certifying your achievement.

The Australian Graduate School of Management (AGSM) will formally recognise your commitment to professional development and lifelong learning with the Certificate in Executive Management and Development (CEMD). The CEMD is a flexible program that allows you to build your leadership capabilities through stackable learning.

A CEMD is a unique pathway to future study that can directly contribute to accelerating the attainment of an AGSM MBA or Graduate Certificate if you choose to embark on this journey in the future. Each time you complete a short course with the AGSM, we’ll award you with CEMD points. CEMD points can be collected and stacked together to create a unique professional development pathway that works for you and your specific career goals.

Can I use my credit towards further study?

Once you collect 12 points over a period of up to 4 years you will be awarded the CEMD. The CEMD is a specialised credential and can contribute to 2 course credits towards our AGSM MBA and Graduate Certificate qualifications.

This flexible model supports continuous learning and creates a recognised pathway from short courses to postgraduate qualifications at UNSW's AGSM.

Next steps

Enrol now in Shaping Strategy to Create Value via the AGSM Navigator portal.

Upcoming dates

Choose from the below scheduled course dates designed to provide flexibility and fit within your calendar.

  • 18 Aug 2025 - 20 Aug 2025: Enrol
  • 18 Nov 2025 - 20 Nov 2025: Enrol