This course focuses on the process of creating, communicating and delivering value to customers with a view to create exchanges that build customer relationships and satisfy individual and organisational goals.
The course objectives are to develop an awareness of major marketing problems faced by a variety of organisations, with an emphasis on sound approaches to addressing these problems.
At the end of the course, equipped with a broad understanding of topics such as consumer behaviour, marketing research and marketing strategy, students should be able to create marketing plans, articulate aspects of the marketing mix and develop sound customer-oriented and competitive marketing strategies.
This course explains accounting techniques and terminology, providing you with sufficient conceptual and practical skills to give you the knowledge and confidence to understand complex financial strategies and make better financial decisions. The course assumes that you have limited prior knowledge of accounting and financial management.
An understanding of economics is essential for the long-term viability of business. The economic environment in which business operates will have a vital bearing on day-to-day decisions. Economics in Management Practice lays the foundations for such knowledge. It provides a basic introduction to those economic principles that are important for business, as well as providing general economic literacy to enable participants to read and understand economic reports and to be able to communicate with and understand business people, economists and policy makers.
The underlying theme of this course is that a business must add value. Those that do not will either be forced to change or cease to exist. The course addresses the questions:
In examining value, you will be introduced to the three basic ideas in finance:
This course explores the issues you face in managing people, groups and organisations.
We ask such questions as:
Leadership is the compulsory starter course that sets the platform for a transformational learning experience. It has been designed to help you embark on a path to success in your MBA. It is intended to enable you to:
Evidence-based decision-making, supported by a data-driven culture, is critical to the success of organisations. It is essential that professionals can define problems clearly and systematically, know what techniques can be applied in order to solve these problems, and communicate the results concisely and effectively. This course helps students to frame business problems in a quantitative matter and learn how data collection and experimentation can help provide management insights. As the second step, students will learn how to solve problems through predictive models. This requires a basic understanding of statistics and therefore students will study the basics of regression provided by the Harvard Quantitative Methods online course during the first five weeks. This will help improve students’ data literacy in order to communicate more effectively with data scientists, as well as contribute to the democratisation of data within their business. Finally, students will learn the basics of using Tableau, one of the leading Data Analytics and Visualisation tools in the field. Through data storytelling, students will learn to communicate data more effectively and improve their ability to simplify problems and facilitate decision-making.
The Strategy course aims to equip students with the skills, knowledge and experience to formulate, evaluate and implement value-creating strategies for organisations. The course introduces students to the contemporary principles, tools and frameworks of strategic management that support the work of successful strategists in leading sustainable organisations. Whether students work in small or large organisations, whether in a startup, scale up or incumbent, domestically focused or a major international or global organisation, in the public, commercial or not-for-profit sectors, strategic management plays a central role in achieving the objectives of the organisation as we navigate an increasingly complex, disrupted, technology-infused, and dynamic business environment.
It is recommended to be taken second or early in your core selections.
Project management involves the overall planning, control and coordination of a project. It is the process by which the responsibility for all phases is combined within one multidisciplinary function. This course introduces you to the project management skills needed during the lifetime of a project. It explores some key concepts of project management, including project risk management.
For many established businesses, the ability to identify and effectively respond to new opportunities is increasingly central to their success and, indeed, survival. Evidence suggests that innovation in a corporate context can often be difficult. In recent years, however, a growing number of organisations have drawn on approaches and practices more common to small entrepreneurial start-ups to help them identify new market opportunities and how they could respond to these opportunities. This is sometimes called ‘Intrapreneurship’.
The aim of this course is to provide students with insights into the Intrapreneurship process and to help them develop the skills and knowledge they need to enhance the ability of their organisations to identify new opportunities in the market and respond to them effectively. It does so by giving them hands-on experience of participating in an online corporate challenge.
One of the key aspects to successful Intrapreneurship is the ability to work collaboratively across different aspects of the business, often in different locations and parts of the world. For this reason, the corporate challenge is based on group work, where students will work through an online platform to identify and develop a new business opportunity for a corporate partner.
This course focuses on advanced financial decisions of corporate managers. First, the course expands on the traditional project evaluation criteria by introducing real options and valuation techniques in the presence of uncertainty. Second, it discusses the use of debt and equity as financing instruments and how to assess leases. Third, it explains how to hedge a company’s cash flows and balance sheet from both domestic and international exposures. The course uses case studies to illustrate the application of theoretical concepts to real-life.
In this course, financial-statement information is discussed as a tool in a wide range of business decisions. We will discuss financial statements from a user’s perspective, and use a variety of tools to break apart financial reports into meaningful units for analysis, forecast financial statements, and value a firm’s shares. We will also look at the role of managerial incentives and accounting rules in assessing the quality of financial statements.
The course will provide information and analysis on the latest development in the world of finance and its implications for business strategies. Live financial data and other information from various financial institutions are provided to teach a number of issues that influence global finance and the way multinational companies build their global business networks, their activities and strategies. The Course also brings a fresh perspective from eminent scholars from various leading business schools and financial organizations.
The objective of this course is to introduce students to Mergers and Acquisitions (M&A) and the requisite knowledge for the development and execution of corporate transactions particularly within equity capital markets. The course will address transactions such as Takeovers, Acquisitions, Divestments, Initial Public Offerings and Secondary Raisings. Students will utilise common corporate finance tools and knowledge as applied within the context of considering, developing and executing M&A transactions. There will be an emphasis on practical applications of corporate finance skills and knowledge and negotiation within the context of M&A through a mixture of case studies, group exercises and class discussion.
Financial Modelling intends to make managers more confident and effective users of financial models, helping them to better understand and communicate the practical value of financial models, and to build this literacy for their future work. Key to this is a critical pedagogical approach that develops and refines students' high-level critical thinking, problem-solving, and analytical skills, alongside providing them with a set of practical tools and techniques to help them make effective judgements about a business's current financial situation and future performance based on best-practice financial modelling principles.
In this course, students will first learn the fundamentals of innovation and technology, including the impact of technology on organisational strategy, internal and external factors influence a firm’s technology strategy, diffusion of technology and technology disruption. Students are next introduced to the stages of the entrepreneurial life cycle, categories of entrepreneurial opportunities and processes for generating new business ideas. After translating opportunities into a well-crafted plan and pitch, students will learn various financial strategies to support new business and how to design experiments using minimum viable products to test market-driven hypotheses and refine multiple aspects of the business model. Next, students will explore essential factors influencing customers to adopt new products in the current business environment and approaches to scaling businesses built on new products and services. Finally, the course concludes by analysing how startups can embed globalisation into the foundations of their ventures and looking at strategies of established firms in creating breakthrough innovations.
The course is divided into two key themes. Weeks 1-5 focus primarily on the strategic role and organisational value of digital technologies. Weeks 6-10 focus on the strategic management of digital technologies to realise this value potential. Every week there will be a mix of readings and/or case studies that form the foundation of discussions and activities. Some written preparation in the form of a blog post is required every week to ensure students have done the pre-work necessary to engage in these class discussions, which are facilitated face-to-face or via the course forum.
This course provides students with applied, critical thinking and application skills for effective strategy implementation. With a focus on a spectrum of principles and features that influence strategy execution, it helps develop practical insights into organisational transformation. The course aligns with the content of other strategy courses, but focuses on the spectrum of issues to translate strategy implementation detailing how organisations can achieve sustained effectiveness with both its current challenges and future possibilities. In this context, the course deals with themes on the strategic process of managing for change, redesigning structure, human capital and talent management, and smart responses to technology. The course challenges students to think critically and develop useful insights about the concepts and principles on making better strategy.
Managing Digital Technology increases technical literacy of managers and leaders. The main objective of this course is to give managers a high-level overview of the fundamental concepts, main topics and problems in computer science and information technology and how they relate to business settings, and thus equip them to make better decisions regarding applications of technology, even if they are not technologists themselves. This course takes a top-down approach and emphasises high level mastery of important concepts in computer science and information technology. Students who successfully complete this course will feel confident in any technology organisation and will have an appreciation for the problems in the field, how they affect or constrain business decisions and how it all works.
In this course you will learn some of the major frameworks that help you to understand and manage change. Starting with the change agent, you explore the skills needed and the types of analysis change agents use to decide appropriate courses of action.
You will develop your skills and learn a range of different strategies for influencing individuals, groups and the organisation. Change is also considered from an organisational perspective and you will explore how organisations respond to, resist, initiate and drive change.
Your role in understanding and managing the organisation is examined. By the end of the course you will be able to: Understand the main frameworks that describe personal and organisational change Identify the role you play in initiating and facilitating change Analyse effective and ineffective change interventions Choose appropriate strategies to facilitate personal and organisational change.
This course is a prerequisite for AGSM9274 Systems for Change.
Students who have completed MNGT6371 Managing Change are not permitted to undertake this course.
You will gain the confidence and self-knowledge to understand which of your current abilities are helpful and which skills you need to acquire or strengthen. The course helps you to develop an action plan around your change skills. Although you work in groups, your competence is assessed individually.
Students who have completed MNGT6372 Managerial Skills, MNGT6370 Foundations of Managerial Skills (FMS) or MNGT6211 The Executive Blueprint are not permitted to undertake this course.
This course examines how you can sustain change in yourself and your organisation and teaches you the skills to support both processes. You will learn the four-step action research method:
Prerequisites: MBAX6271 / AGSM9271 Approaches to Change.
The exact type and structure of a 'financial analysis' depends largely on the specific decision making context in which the analyst is placed - is it equity investment, credit extension, analysis of supplier/customer health, competitor analysis, regulatory overview or intervention, or valuation for take-over or restructuring purposes? However, many of the techniques of financial analysis are common to each. This course devotes considerable attention to these 'techniques' and the difficulties associated with their application; primarily in the context of equity investment/valuation and credit extension decisions. The emphasis is on sharpening analytical abilities in financial statement analysis from a managerial standpoint. Particular attention is placed on developing an ability to 'pierce the accounting veil' to get at the underlying bottom line - cash flow and the inherent volatility thereof. The Core Finance and Core Accounting courses are prerequisites for this elective.
The venture capital and private equity industry has expanded by at least 3000% over the past fifteen years and is playing a critical role in shaping our economy and supporting innovation. Yet venture capital firms often operate in mysterious ways, with little real public visibility. This course seeks to understand what venture capital is, what venture capitalists do and the way venture capital organisations work. This course is primarily geared towards students interested in working in venture capital, or other private-equity organizations. It is also intended for students who expect to work alongside venture capitalists or other private equity investors, whether as managers of firms financed by such investors, as investment bankers taking their firms public, or as money managers investing in these funds. Finally, it is designed for students interested in exploring how aspects of private equity investing can be transferred to the management of projects in established organizations.
The aim of this course is to improve decision-making skills and to provide strategies for further improvement in the future. We cover how individuals and groups make decisions and solve problems, individually and in organizations. By the end of the course, students will understand their own decision styles and personal dispositions, make decisions more deliberately and systematically will be able to use decision analysis techniques and group processes, integrate their values into their decisions, and, generally, have increased confidence in their decision-making.
Negotiation is a central element in managerial life. Negotiations are required not only with external parties but also within the firm. The course will consider both co-operative and competitive dimensions of negotiation and examine the ethical issues which arise.
The aim of this course is to provide students with the skills required to model and analyse business problems that have financial (revenue and cost) implications and to enable them to effectively present data for effective communication to a business audience.
This course will provide you with the foundational knowledge and skills to be a more sustainable leader, including understanding the economic, environmental and social challenges that we face and the options we need to solve them. It will help to make you a more valuable leader in your organisation and society. You’ll learn how to measure your organisation’s sustainability footprint, carry out materiality reviews and mapping to the UN Sustainable Development Goals, understand the risks of climate change and the opportunities that sustainability brings for innovation and value creation, develop a more sustainable business model and a clear vision for sustainable growth, and make more sustainable decisions. You will complete this course with a sustainable mindset and a sustainability toolkit that you can apply immediately in your organisation and your life.
Course outline will be available soon
This course suits individuals looking to build their strategic abilities around entrepreneurship and the innovation associated with entrepreneurship. It provides exposure to both the fundamentals of business innovation and the practical aspects of identifying, evaluating and moving business ideas forward. The course uniquely exposes students to current ideas and thoughts from innovators, venture capital (VC) groups, and successful start-up CEOs within the Sydney ecosystem.
Two streams of entrepreneurship are covered in the course: startup creation and startup innovation. Specific methodologies covered include integrated experiences of Design Thinking and The Lean Startup.
This is an opportunity to learn about venture creation, startup resourcing, strategy and management, design and innovation involving your own startup. Entrepreneurship & Innovation is a hot topic today – many startups continue to raise money through angel investors and VCs, but the road is a challenging one.
Understanding about what makes entrepreneurship and the innovation in startups work is paramount to success. We will help you develop your confidence, your products, your pitch, and your funding to help get you started on the road to your startup success.
This course is designed to help students gain a better understanding of the dynamics of the negotiation process and an appreciation of their own role as a negotiator. The course is built around the notion of a negotiator being a reflective practitioner, an approach that will enable students to reflect on and actively engage in their negotiations.
Students will explore different approaches and strategies involved in reaching agreement. The course will be highly participative, giving opportunity for students to apply what they have learned.
Please note MNGT5xxx courses are Full-Time MBA courses which are held at the UNSW Kensington Campus. Full-time MBA courses have higher course fees than Part-time MBA courses and require manual enrolment by the AGSM Student Experience Team.