The UNSW Business School, in partnership with Practera, is excited to offer students the opportunity to work on a two-week real-world business experience in Digital Marketing.

During this two-week online program created in collaboration with leading industry partners — and as part of a small group of like-minded students — you will assess market innovations and make recommendations for changes to a digital strategy.


  • Gain practical skills and knowledge in Digital Marketing

  • Work on real-world problems with industry partners

  • Enhance your skills in research, analysis, and problem-solving

  • Boost your resume with real-world experience in your chosen field

  • Earn a badge that can be added to your Linkedin profile 

  • BCom students can (The benefits listed below are conditional upon fully completing the project):

  1. Earn 24 Business Experience Points towards your Bachelor of Commerce degree at UNSW
  2. Accumulate 48 BCoins that can be redeemed for valuable rewards through the myBcom platform online shop


I think this program helps students get relevant and necessary experience by enabling them to work with real clients, and in the process enhances and teaches a lot of new skills. I think the short duration of the course also lets a lot of students participate without having to worry about too much workload and time division apart from their existing studies.

– Dave, T2 2022 student

Key Course Details

  • Course Length: Two weeks
  • Delivery Format: Virtual team-based learning
  • Commitment: 25 hours total
  • Prerequisites: 
  1. Career Accelerator: Essentials modules must be completed prior to enrolment, log in using student-enrolment key: Career_Accelerator.
  2. You have achieved a score in yellow or green zone for your “LinkedIn profile” on the Career AI platform (Aspire module).
  • Certification/Badge Requirements:
  1. Compulsory pre-program Orientation session

  2. Draft market research and insights report submission

  3. Final report submission

  4. Student feedback survey

Program Dates: 

Term Orientation
Course dates
Application Deadline
Term 2 2024

Tue 28 May

3 - 4pm

3 - 14 June


5 May


Term 3 2024

Tue 29 Oct

3 - 4pm

4 - 15 Nov


6 Oct



Contact us

For further enquiries, please email Career Accelerator