Welcome to the Centre for Healthy Brain Ageing (CHeBA)

Important Notice Regarding False Endorsements

It has come to our attention that Professor Henry Brodaty’s name and image are being misused in online advertisements - reportedly on platforms like Facebook - to promote various drugs, supplements, or herbal remedies claiming to improve brain health or prevent dementia.

We want to make it absolutely clear that neither Professor Henry Brodaty nor UNSW have endorsed any commercial products for brain health or dementia prevention. These claims are false and misleading.

Professor Brodaty’s research and public advocacy focus on evidence-based, non-pharmacological strategies for maintaining cognitive health, including:

• A healthy Mediterranean-style diet
• Regular physical and mental activity
• Social engagement and emotional well-being

Professor Henry Brodaty has commented on drugs approved by the Therapeutic Goods Administration - TGA such as donanemab and lecanemab or others in development in which case he declares any conflicts of interest such as serving on a company’s advisory board.

We urge the public to be cautious of advertisements that appear to misuse the names of researchers or clinicians to promote unverified products. If you see such content, please report it to the platform and avoid sharing it further.

For accurate information on dementia prevention, we encourage you to consult reputable sources such as the Centre for Healthy Brain Ageing (CHeBA) or Dementia Australia.