Rora Puspita Sari

Research Student
School of Information Systems & Technology Management


Rora is keenly interested in studying emerging digital technology adoption such as Artificial Intelligence (AI) and blockchain from the organizational perspective. She is interested in researching how an organization, such as a company, government, SME, and non-profit organization, reacts and adapts towards the new wave of emerging digital technologies. Before her PhD, she was a lecturer in the undergraduate program in digital business, University of Padjadjaran, Indonesia. She was also served as the head of the International Accreditation Committee at Faculty of Economic and Business on the same University.

Research Area

  • Emerging digital technology adoption
  • Digital transformation


  • Professor Shan L. Pan
  • Dr. Yunfei Shi

Research grants

  • Australia Awards Scholarship 2018
  • University of Padjadjaran research grant for fundamental research (2018)
  • University of Padjadjaran research grant for early career researcher (2017)


  • Sari, R. P. and Asad, N, 2019, ‘New product development-processes in the fashion industry’, Journal of Islamic Marketing, vol. 10(3), pp. 689 - 708
  • Sari, R.P. and Asad, N., 2018, ‘Barrier in design innovation of fashion business: Evidence from Indonesian moslem fashion SMEs’, Jurnal Dinamika Manajemen, vol. 9(1), pp. 69 - 79
  • Sari, R., 2016, ‘Using OVOP concept to achieve economic sustainability in the creative industry’, in Proceedings of International Conference on Integrated Microfinance Management for Sustainable Community Development (ICIMM 2016), Atlantis Press, Bandung, Indonesia, 19 - 22 September 2016