Over the last two decades, advances in digital technology, have fundamentally transformed the way we do business, work, and live. Now, a major conference at the UNSW Business School is to look at the implications of the technology revolution.
The opening address will be given by Professor Chris Styles, Dean of the UNSW Business School, who welcomes the conference as a way to examine the issues thrown up by new technology.
Professor Shan Pan, from UNSW Business School’s School of Information Systems and Technology Management and Leader, Digital Enablement Research Network (DERN) says as new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems. “It is a vital event on the digital calendar. I would encourage anyone interested in technology to attend,” he says.
He argues the debate on whether ‘digital technology matters’ is no longer relevant. Instead, Professor Shan Pan adds: “with the growing significance and pervasiveness of digital technology in contemporary society, the emphasis of both academia and industry in digital technology-related fields has shifted to understanding the nature and implications of ‘digital enablement’, which refers to the consumerisation and transformational roles of digital technology in driving business and social innovation.”
Keynote speakers include:
- Professor Robert Davidson, Hong Kong City University
- Mr. Chen Liang, Director of AliResearch, Alibaba Group, China
- Nick Wailes, Associate Dean (Digital and Innovation), UNSW Business School
- Dr. Deng Mu, CEO, Ecosysnet, China
Date: Thu 1 Dec 2016, 9am - Fri 2 Dec 2016, 5pm
Location: The Place, (G23) UNSW Business School
Professor Shan Pan says “Digital Enablement has profound implications for a number of business and social science disciplines: it facilitates new business models that transform the way firms transact, market, and engage with customers. As such Digital Enablement transforms the nature of business competition.”
He also says that it demands new strategies, business processes, and management routines. “It provides new means of income generation for disadvantaged groups, and generates new means of social interaction, which empowers employees, customers, small businesses, and entire community.”
Media contact: Julian Lorkin:
02 9385 9887