AGSM announces first course in Global Network for Advanced Management (GNAM) partnership
‘Digital Marketing in Asia Pacific’ three-day intensive program open to MBA Executive students from 30 partner schools.
Published on the 13 Feb 2019
Over 30 global business schools will participate in the first GNAM Global Network Week from the 11 June to 15 June. In addition to AGSM students being eligible to study at one of the GNAM partner business schools, MBA (Executive) students from these partner schools will be eligible to enrol in the “Digital Marketing in Asia-Pacific” intensive course offered by AGSM in Sydney.
Dr Michele Roberts, Academic Director at AGSM @ UNSW Business School said: “the AGSM Digital Marketing course will cover a range of different topics from Digital Marketing Strategy, Market Intelligence and Customer Analytics. Students will also gain access to industry expects in their field, including Stephen Scheeler, AGSM Executive-in-Residence, Senior Advisor @ McKinsey and former CEO of Facebook Asia Pacific.”
“AGSM incorporates the latest research from across the entire University of New South Wales into our programs, helping to shape the next generation of leaders. By ensuring we create practical and relevant learning experiences, AGSM courses provide students with key insights into Australia’s recent record-breaking economic growth, and the impact this has had on the business market within the Asia-Pacific region.”
The program will run again in October and will be open to all Full-Time MBA students within the GNAM network.
UNSW Business School joined the GNAM global network of 30-member schools based in 28 countries across six continents last year. Current AGSM MBA students and faculty members have access to this rich network of prominent international business schools, including Yale School of Management (USA), IE Business School (Spain), and Seoul National University Business School (South Korea).
“One of the benefits of this network is AGSM students have the opportunity to attend intensive electives at the world’s best business schools committed to educating future global leaders in the Global Network Weeks starting in June 2019,” said Michele.
“This opportunity to study overseas greatly benefits AGSM MBA Students. Whether during a short intensive week through GNAM or through a three-month exchange semester in our network of global alliances, the ability to gain valuable insights into the global business market ensures our students build the practical skills and knowledge to navigate any challenge associated with managing enterprises in different economic regions,” said Michele.
Representing a shift beyond traditional business school partnership models, GNAM encourages the development of new technologies, building strong institutional and personal relationships, and provides an opportunity to learn from a truly global perspective.
Member schools recognise that interconnected managerial and leadership education will contribute to obtaining solutions for the complex problems impacting today’s global businesses.
MBA (Executive) students who are interested in participating in any of the June courses offered across the GNAM network, are encouraged to apply by 14 February 2019.
To view the courses and locations available, including course overviews, check out the GNAM website here.