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Dean

Professor Chris Styles

2013          Graduate, Company Directors Course, Australian Institute of Company Directors

1996          PhD, London Business School; Dissertation, “Determinants of Export Performance in Small and Medium Sized Enterprises: An Empirical Investigation in the UK and Australia” (winner, Academy of Marketing Science Doctoral Dissertation competition)

1988          Bachelor of Commerce – First Class Honours, University of Western Australia

Business School
Dean, UNSW Business School

Chris Styles became Dean of UNSW Business School in 2014.  Prior to this he was Deputy Dean and Director of the AGSM@UNSW Business School.  This followed appointments as Associate Dean (Management Education), and Professor and Chair of the Marketing Department within the University of Sydney Business School.  He is a Fellow of the Australian Marketing Institute, a Council Member of the Association of Asia-Pacific Business Schools, and is the Vice-President of the Australian Business Deans Council.  

Chris obtained his PhD from London Business School and a BCom (Hons) from the University of Western Australia. His research focuses on international marketing and strategy, and in particular issues relating to the internationalization process, international alliances and international entrepreneurship.   He has published a number of research papers, case studies and management articles in leading scholarly journals, management texts, and government reports.

Chris has taught Strategic Marketing, Corporate Strategy, Entrepreneurship and International Marketing on undergraduate, postgraduate and executive programs. Chris has also taught at the China Europe International Business School (CEIBS) in Shanghai, Trinity College, Dublin, and on behalf of Duke Corporate Education for global corporations. In addition to his academic activities, Chris has carried out consulting and executive development assignments in Asia, Australia and Europe, for clients such as Rio Tinto, Microsoft, PriceWaterhouseCoopers, HSBC, Westfield, Genpact, ArcelorMittal, Macquarie Bank, Austrade, Sony Music, IBM and Clayton UTZ.   Prior to entering academia Chris worked as a Marketing Manager for Procter & Gamble in Europe and the Middle East.
E-mail
c.styles@unsw.edu.au
  • Books | 2000
    Phan MC; Styles CW; Patterson PG, 2000, Working Paper 00/5: The role of relational competence in successful international business partnerships: A Southeast Asian in perspective, Original, School of Marketing, UNSW, Sydney, New South Wales
    Books | 2000
    Styles CW; Ambler T, 2000, The Silk Road to international marketing. Profit and passion in global business, Original, Pearson Education, UK
    Books | 1997
    Styles CW; Ambler T, 1997, First steps to export success, Original, Her Majesty's Government & Commonwealth of Austral, Sydney Australia & London,UK
  • Book Chapters | 2011
    Styles CW; Noor SM; Cowley E, 2011, 'Brand Equity: Linking Financial and Customer Perspectives', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahan, Victoria, Australia, pp. 22 - 39
    Book Chapters | 2010
    Styles CW; Voola R, 2010, 'Emerging Markets', in Sheth J; Malhotra N (ed.), Wiley International Encyclopedia of Marketing, John Wiley & Sons, http://dx.doi.org/10.1002/9781444316568.wiem06037
    Book Chapters | 2004
    Styles CW, 2004, 'Stock-broking in cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW
    Book Chapters | 2001
    Styles CW, 2001, 'Stock-broking in Cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW
    Book Chapters | 2000
    Phan MC; Styles CW; Patterson PG; Ahmed FU, 2000, 'To stay or not to stay: An Indonesian dilemma', in Fallstudien zum Internationalen Management, edn. Original, Gabler Verlag, Germany, pp. 287 - 297
    Book Chapters | 1999
    Dubelaar C; Styles CW, 1999, 'Case Study 8D: Honeywell: Australasia`s optimum maintenance system', in Fundamentals of Marketing, edn. Original, McGraw Hill, Sydney, Australia, pp. 797 - 806
    Book Chapters | 1999
    Styles CW; Hersch L, 1999, 'Banking on trust', in Fletcher R; Brown L (ed.), International Marketing: An Asia-Pacific Perspective, Prentice Hall, pp. 390 - 392
    Book Chapters | 1998
    Styles CW; Ahmed FU, 1998, 'Segmenting exporters for export promotion', in Contemporary Issues in International Business and Marketing, edn. Original, Academic Press International in collaboration with, Western Australia, pp. 196 - 210
    Book Chapters | 1995
    Styles CW; Amber T, 1995, 'The Financial Times Handbook of Management', in The Financial Times Handbook of Management, Pitman Publishing, London, United Kingdom, pp. 581 - 593
  • Journal articles | 2017
    Silva GM; Styles C; Lages LF, 2017, 'Breakthrough innovation in international business: The impact of tech-innovation and market-innovation on performance', International Business Review, 26, pp. 391 - 404, http://dx.doi.org/10.1016/j.ibusrev.2016.10.001
    Journal articles | 2015
    Chandra Y; Styles C; Wilkinson IF, 2015, 'Opportunity portfolio: Moving beyond single opportunity explanations in international entrepreneurship research', Asia Pacific Journal of Management, 32, pp. 199 - 228, http://dx.doi.org/10.1007/s10490-014-9400-1
    Journal articles | 2014
    Freeman J; Styles C, 2014, 'Does location matter to export performance?', International Marketing Review, 31, pp. 181 - 208, http://dx.doi.org/10.1108/IMR-02-2013-0039
    Journal articles | 2014
    Styles C; Goddard J, 2014, 'Spinning the wheel of strategic innovation', Business Strategy Review, 25, pp. 76 - 80, http://dx.doi.org/10.1111/j.1467-8616.2014.01130.x
    Journal articles | 2012
    Chandra Y; Wilkinson I; Styles CW, 2012, 'An Opportunity Based View of Rapid Internationalization.', Journal of International Marketing, 20, pp. 74 - 102, http://dx.doi.org/10.1509/jim.10.0147
    Journal articles | 2012
    Freeman J; Styles CW; Lawley M, 2012, 'Does firm location make a difference to the export performance of SMEs?', International Marketing Review, 29, pp. 88 - 113, http://dx.doi.org/10.1108/02651331211201552
    Journal articles | 2009
    La VQ; Patterson PG; Styles C, 2009, 'Client-perceived performance and value in professional B2B services: An international perspective.', Journal of International Business Studies, 40, pp. 274 - 300, http://dx.doi.org/10.1057/palgrave.jibs.8400406
    Journal articles | 2009
    Lages LF; Silva G; Pereira ZL; Styles C, 2009, 'The NEP Scale: A measure of network export performance.', International Business Review, 18, pp. 344 - 356, http://dx.doi.org/10.1016/j.ibusrev.2009.04.002
    Journal articles | 2009
    Lages LF; Silva G; Styles C, 2009, 'Relationship Capabilities, Quality and Innovation as Determinants of Export Performance.', Journal of International Marketing, 17, pp. 47 - 70, http://dx.doi.org/10.1509/jimk.17.4.47
    Journal articles | 2009
    Wilkinson IF; Styles C; Chandra Y, 2009, 'The Recognition of first time International Entrepreneurial Opportunities: Evidence from Firms in Knowledge-Based Industries', International Marketing Review, 26, pp. 30 - 61, http://dx.doi.org/10.1108/02651330910933195
    Journal articles | 2008
    Patterson PG; Styles C; Ahmed F, 2008, 'A relational model of export performance', Journal of International Business Studies, 39, pp. 880 - 900, http://dx.doi.org/10.1057/palgrave.jibs.8400385
    Journal articles | 2008
    Styles C; Genua T, 2008, 'The rapid internationalization of high technology firms created through the commercialization of academic research.', Journal of World Business, 43, pp. 146 - 157, http://dx.doi.org/10.1016/j.jwb.2007.11.011
    Journal articles | 2006
    Styles C; Gray SJ, 2006, 'Guest Editorial: Advancing research in international entrepreneurship', International Marketing Review, 23, pp. 461 - 466, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000241079800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
    Journal articles | 2006
    Styles C; Seymour R, 2006, 'Opportunities for marketing researchers in international entrepreneurship', International Marketing Review, 23, pp. 126 - 145, http://dx.doi.org/10.1108/02651330610660056
    Journal articles | 2005
    La VQ; Patterson PG; Styles C, 2005, 'Determinants of export performance across service types: A conceptual model', Journal of Services Marketing, 19, pp. 379 - 391, http://dx.doi.org/10.1108/08876040510620157
    Journal articles | 2005
    La VQ; Patterson PG; Styles C, 2005, 'Executive Insights: Exporting services to Southeast Asia: Lessons from Australian knowledge-based service exporters.', Journal of International Marketing, 13, pp. 104 - 128, http://dx.doi.org/10.1509/jimk.2005.13.4.104
    Journal articles | 2005
    Patterson PG; Styles CW; Phan M, 2005, 'Relational competency`s role in Southeast Asia business partnerships', Journal of Business Research, 58, pp. 173 - 184, http://dx.doi.org/10.1016/S0148-2963(02)00492-7
    Journal articles | 2005
    Styles C; Hersch L, 2005, 'Executive Insights: Relationship formation in international joint ventures. Insights from Australian-Malaysian international joint ventures.', Journal of International Marketing, 13, pp. 105 - 134, http://dx.doi.org/10.1509/jimk.13.3.105
    Journal articles | 2004
    Styles CW; Goddard J, 2004, 'Spinning the wheel of strategic innovation', Business Strategy Review, 15, pp. 63 - 72, http://dx.doi.org/10.1111/j.0955-6419.2004.00317.x
    Journal articles | 2004
    Styles CW, 2004, 'Book Review. Introduction to Marketing: A value exchange approach.', Australasian Marketing Journal, 12, pp. 73 - 75
    Journal articles | 2003
    Styles CW; Ambler T, 2003, 'The coexistence of transaction and relational marketing: Insights from the Chinese business context', Industrial Marketing Management, 32, pp. 633 - 642, http://dx.doi.org/10.1016/j.indmarman.2003.06.004
    Journal articles | 2002
    Styles CW; Bock TJ, 2002, 'Growing Segmentation Trees for Strategic Advantage', Business Horizons, 45, pp. 17 - 22, http://dx.doi.org/10.1016/S0007-6813(02)00183-0
    Journal articles | 2001
    Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, 26, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06
    Journal articles | 2001
    Styles CW; Hersch L, 2001, 'International Joint Ventures: A Political Economy Framework', Australasian Marketing Journal, 9, pp. 20 - 32, http://dx.doi.org/10.1016/S1441-3582(01)70164-4
    Journal articles | 2000
    Ambler T; Styles C, 2000, 'The future of relational research in international marketing: Constructs and conduits', International Marketing Review, 17, pp. 492 - 508, http://dx.doi.org/10.1108/02651330010356555
    Journal articles | 2000
    Styles CW; Ambler T, 2000, 'The impact of relational variables on export performance: An empirical investigation in Australia and the UK', Australian Journal of Management, 25, pp. 261 - 281
    Journal articles | 2000
    Styles CW; Ambler T, 2000, 'Viewpoint. The future of relational research in international marketing: constructs and conduits', International Marketing Review, 17, pp. 492 - 508, http://dx.doi.org/10.1108/02651330010356555
    Journal articles | 1999
    Ahmed FU; Patterson PG; Styles CW, 1999, 'The determinants of successful relationships in international business', Australasian Marketing Journal, pp. 5 - 21, http://dx.doi.org/10.1016/S1441-3582(99)70197-7
    Journal articles | 1999
    Ahmed FU; Patterson PG; Styles CW, 1999, 'Trust and commitment in international business relationships', ABAC Journal, 19, pp. 37 - 51, http://repository.au.edu/handle/6623004553/13926
    Journal articles | 1999
    Styles CW; Ambler T; Xiucun W, 1999, 'The effect of channel relationships and guanxi on the performance of inter-province export ventures in the Peopl`s Republic of China', International Journal of Research in Marketing, 16, pp. 75 - 87
    Journal articles | 1998
    Styles CW, 1998, 'An examination of the cross-cultural validity of export performance measures in Australia and the UK', Journal of International Marketing, 6, pp. 12 - 36, http://www.jstor.org/stable/25048738
    Journal articles | 1998
    Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/UNSW survey', Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33
    Journal articles | 1998
    Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world', Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21
    Journal articles | 1997
    Ambler T; Styles C, 1997, 'Brand development versus new product development: toward a process model of extension decisions', Journal of Product & Brand Management, 6, pp. 222 - 234, http://dx.doi.org/10.1108/10610429710186752
    Journal articles | 1997
    Styles CW; Ambler T, 1997, 'Brand equity: measuring what matters', Australasian Journal of Market Research, pp. 3 - 10
    Journal articles | 1996
    Ambler T; Styles C, 1996, 'Brand Development versus new product development: Towards a process model of extension decisions.', Marketing Intelligence and Planning, 14, pp. 10 - 19, http://dx.doi.org/10.1108/02634509610152664
    Journal articles | 1994
    Styles C; Ambler T, 1994, 'Successful export practice: The UK experience', International Marketing Review, 11, pp. 23 - 47, http://dx.doi.org/10.1108/02651339410072999
  • Conference Proceedings (Editor of) | 2011
    Noor SM; Cowley E; Styles C, (eds.), 2011, 'The Role of ‘Who Am I?’ in What I Buy: Self Concept and Brand Equity', Proceedings of the 40th European Marketing Academy EMAC Conference 2011 - "The Day After – Inspiration, Innovation, Implementation', 40th European Marketing Academy EMAC Conference 2011, presented at 40th European Marketing Academy EMAC Conference 2011, 27 May 2011 - 27 May 2011
    Conference Papers | 2010
    Styles CW; Seymour RG, 2010, 'Authentic Problem-Based Learning in International Business: An Application to a Global EMBA', in Authentic Problem-Based Learning in International Business: An Application to a Global EMBA, Academy of International Business AIB Annual Meeting 2010 - "International Business in Tough Times", Rio de Janeiro, Brazil, presented at Academy of International Business AIB Annual Meeting 2010 - "International Business in Tough Times", Rio de Janeiro, Brazil, 29 June 2010 - 29 June 2010
    Conference Papers | 2010
    Wilkinson IF; Chandra Y; Styles CW, 2010, 'The Discovery of International Entrepreneurial Opportunities: Insights from Knowledge-Based Industries', in The Discovery of International Entrepreneurial Opportunities: Insights from Knowledge-Based Industries, 7th AGSE International Entrepreneurship Research Exchange, University of the Sunshine Coast, Queensland, Australia, presented at 7th AGSE International Entrepreneurship Research Exchange, University of the Sunshine Coast, Queensland, Australia, 02 February 2010 - 05 February 2010
    Conference Proceedings (Editor of) | 2010
    Styles C; Freeman J; Lawley M, (eds.), 2010, 'Does firm location influence the export performance of Australian SMEs?', the Australian and New Zealand Marketing Academy ANZMAC Conference 2010 - "Doing More with Less", Christchurch, New Zealand, presented at Proceedings of the Australian and New Zealand Marketing Academy ANZMAC Conference 2010 - "Doing More with Less", Christchurch, New Zealand, 01 December 2010 - 01 December 2010
    Conference Papers | 2009
    Styles CW; Lages L; Silva M; Pereira Z, 2009, 'The NEP Model: An Empirical Test of Network Export Performance', in The NEP Model: An Empirical Test of Network Export Performance, , Ankara University International Conference on Market, Marketing and Entrepreneurship: Creating and Capturing Value in the 21st Century- AUMEC 2009, Antalya, Turkey, presented at , Ankara University International Conference on Market, Marketing and Entrepreneurship: Creating and Capturing Value in the 21st Century- AUMEC 2009, Antalya, Turkey, 09 April 2009 - 09 April 2009
    Conference Papers | 2009
    Styles CW; Quinn FM; McKern RB, 2009, 'Location decisions for foreign direct investment: a holistic and interdisciplinary framework of analysis', in Location decisions for foreign direct investment: a holistic and interdisciplinary framework of analysis, Academy of International Business (AIB) 2009 Annual Meeting, San Diego, United States, presented at Academy of International Business (AIB) 2009 Annual Meeting, San Diego, United States, 30 June 2009 - 30 June 2009
    Conference Papers | 2009
    Wilkinson IF; Chandra Y; Styles C, 2009, 'Effectual and Causal Logic in International Venturing: Evidence from Serial and Novice Entrepreneurs', in Effectual and Causal Logic in International Venturing: Evidence from Serial and Novice Entrepreneurs, Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009
    Conference Papers | 2009
    Wilkinson IF; Styles C; Chandra Y, 2009, 'An Illustrative Case of International Entrepreneurship: The Biovite Case', in An Illustrative Case of International Entrepreneurship: The Biovite Case, Asia Pacific Symposium on Entrepreneurship and Innovation, Sydney, presented at Asia Pacific Symposium on Entrepreneurship and Innovation, Sydney, 03 April 2009 - 06 April 2009
    Conference Proceedings (Editor of) | 2007
    Prasertsakul D; Styles C; Voola R, (eds.), 2007, 'Antecedents and consequences of contextual ambidexterity in Thai export Industry: A Dynamic Capability Perspective', Australia and New Zealand International Business Conference, University of Newcastle, Newcastle, Australia, presented at Australia and New Zealand International Business Conference, University of Newcastle, Newcastle, Australia, 10 November 2007 - 10 November 2007
    Conference Papers | 2006
    Patterson PG; Styles C; La VQ, 2006, 'Australian Knowledge-based Service Exports: An Analysis of Key Success Factors', in Susilowati S (ed.), Environment Challenges of Services Industry in Asia Pacific, Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, pp. 1 - 1, presented at Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, 02 August 2006 - 05 August 2006
    Conference Proceedings (Editor of) | 2006
    Styles C; Cavusgil T; Seggie S, (eds.), 2006, 'Global network equity: Marketing metrics across borders, From the Silk Road to Global Networks: Harnessing the Power of People in International Business', 48th Annual Meeting of the Academy of International Business (AIB), Beijing, China, presented at 48th Annual Meeting of the Academy of International Business (AIB), Beijing, China, 26 June 2006 - 26 June 2006
    Conference Proceedings (Editor of) | 2006
    Styles C; Voola R, (ed.), 2006, 'International entrepreneurial culture, eBusiness adoption and international competitive advantage: Some propositions', The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane QLD, Australia, presented at The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane QLD, Australia, 06 December 2006 - 06 December 2006
    Conference Papers | 2005
    La VQ; Patterson PG; Styles C, 2005, 'Choice criteria in the selection of an international professional service firm.', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
    Conference Papers | 2005
    Patterson PG; La VQ; Styles C, 2005, 'An Examination of Client Perceived Value in a B2B International Services Context', in IMP Asia 2005, IMP Asia 2005, Phuket, Thailand, presented at IMP Asia 2005, Phuket, Thailand, 11 December 2005 - 14 December 2005
    Conference Proceedings (Editor of) | 2005
    Styles C; Cavusgil T; Seggie S, (eds.), 2005, 'Towards the concept of global network equity, Broadening the Boundaries', The 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Fremantle, Australia, presented at The 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Fremantle, Australia, 07 December 2005 - 07 December 2005
    Conference Proceedings (Editor of) | 2005
    Styles C; Patterson P, (ed.), 2005, 'Identifying export capability and intention among non-exporting firms', Rejuvenating Marketing: contamination, innovation, integration', 34th European Marketing Academy (EMAC) Conference, Milan, Italy, presented at 34th European Marketing Academy (EMAC) Conference, Milan, Italy, 27 May 2005 - 27 May 2005
    Conference Papers | 2004
    La VQ; Patterson PG; Styles CW, 2004, 'The Impact of Country of Origin on Client Perceived Performance in International Professional B2B Services', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
    Conference Proceedings (Editor of) | 2004
    Styles C; Chandra Y, (ed.), 2004, 'Internationalization as an entrepreneurial activity: An exploratory study', ANZMAC Conference, Wellington, New Zealand, presented at ANZMAC Conference, Wellington, New Zealand, 01 December 2004 - 01 December 2004
    Conference Proceedings (Editor of) | 2004
    Styles C; La V; Patterson P, (eds.), 2004, 'A model of client perceived value in an international professional services B2B services context', Australia and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, presented at Australia and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, 01 December 2004 - 01 December 2004
    Conference Proceedings (Editor of) | 2004
    Styles C; Seymour RG, (ed.), 2004, 'Creativity and strategic innovation', ANZMAC Conference, Wellington, New Zealand, presented at ANZMAC Conference, Wellington, New Zealand, 01 December 2004 - 01 December 2004
    Conference Papers | 2003
    La VQ; Patterson PG; Styles CW, 2003, 'A conceptual model of client perceived value in an international professional service context', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
    Conference Papers | 2003
    Sambrook PN; Kotowicz M; Nash P; Styles C; Naganathan V; Henderson-Briffa K; Eisman JA; Nicholson G, 2003, 'Prevention and treatment of glucocorticoid induced osteoporosis: A comparison of calcitriol, vitamin D plus calcium and alendronate', in BONE, ELSEVIER SCIENCE INC, JAPAN, OSAKA, pp. S78 - S78, presented at 1ST Joint meeting of the International-Bone-and-Mineral-Society/Japanese-Society-for-Bone-and-Mineral-Research, JAPAN, OSAKA, 03 June 2003 - 07 June 2003, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000183123300040&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
    Conference Papers | 2003
    Styles CW, 2003, 'Introducing contingency theory to export performance research', in EMAC: European Marketing Academy Conference (2003), EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003
    Conference Papers | 2003
    Styles CW, 2003, 'Introducing contingency theory to export performance research', in Introducing contingency theory to export performance research, 32nd European Marketing Academy (EMAC) Conference, Glasgow, United Kingdom, presented at 32nd European Marketing Academy (EMAC) Conference, Glasgow, United Kingdom, 20 May 2003 - 20 May 2003
    Conference Papers | 2002
    La VQ; Styles CW; Patterson PG; Prasongsukarn K, 2002, 'The Pivotal Role of Personnel in the Export Performance of Professional Services', in ANZMAC 2002 Conference, ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002
    Conference Papers | 2002
    Styles CW; Goddard J, 2002, 'Teaching Strategy Using the Strategy Wheel', in 2002 Australia New Zealand Marketing Academy Conference, ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002
    Conference Papers | 2002
    Styles CW, 2002, 'Measuring Brand Equity as a Network Problem', in Joint European Marketing Academy and Australia and New Zealand Marketing Academy Colloquium, Joint European Marketing Academy and Australia and New Zealand Marketing Academy Colloquium, Perth, WA, presented at Joint European Marketing Academy and Australia and New Zealand Marketing Academy Colloquium, Perth, WA, 16 December 2002 - 17 December 2002
    Conference Papers | 2001
    Patterson PG; Styles CW; La VQ, 2001, 'Determinants of Export Performance Across Service Types: A Conceptual Model', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001
    Conference Papers | 2001
    Phan M; Styles CW; Patterson PG, 2001, 'Relational Competence and Relationship Quality in International Business Partnerships: Do Personality Traits Matter?', in Academy of International Business: 2001 Annual Meeting, Academy of International Business 2001, Sydney, pp. 58 - 58, presented at Academy of International Business 2001, Sydney, 16 November 2001 - 19 November 2001
    Other | 2001
    Styles CW, 2001, Book Review: Value-Based Marketing (Wiley), Australian and New Zealand Marketing Academy (ANZM, , http://dx.doi.org/10.1016/S1441-3582(01)70170-X
    Conference Papers | 2000
    Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational behaviour and organisational performance in Australian-Malaysian business partnerships', in 2000 Annual Conference of the Academy of International Business Southeast Asian Region, Annual Conference of the Academy of International Business Southeast Asian Region 2000, Hong Kong, presented at Annual Conference of the Academy of International Business Southeast Asian Region 2000, Hong Kong, 23 July 2000 - 26 July 2000
    Conference Papers | 2000
    Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational competence in international business partnerships', in Marketing in a Global Economy, Marketing in a Global Economy, Buenos Aires, Argentina, presented at Marketing in a Global Economy, Buenos Aires, Argentina, 28 June 2000 - 01 July 2000
    Conference Papers | 1999
    Phan MC; Patterson PG; Styles CW, 1999, 'An Empirical examination of the trust development process linking firm and personal characteristics in an international setting', in 28th EMAC Conference: Marketing and Competition in the Information Age, 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, presented at 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, 11 May 1999 - 14 May 1999
    Conference Papers | 1999
    Phan MC; Patterson PG; Styles CW, 1999, 'Can assertive managers instil higher trust in their business partners?', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
    Conference Papers | 1998
    Ahmed FU; Patterson PG; Styles CW, 1998, 'Trust and commitment in international buyer-seller relationships: A dyadic study in Australia and Thailand', in 27th EMAC Conference - Marketing Research and Practice, 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, presented at 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, 20 May 1998 - 23 May 1998
    Conference Papers | 1998
    Hersch L; Styles CW, 1998, 'A dyadic study of international joint venture relationships between Australian and Malaysian firms', in ANZMAC 1998 Conference, ANZMAC 1998 Conference, Dunedin, New Zealand, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998
    Conference Papers | 1998
    Patterson PG; Styles CW; Ahmed FU, 1998, 'The determinants of successful relationships in international business', in Brodie R; Brookes R; Colgate M; Collins B; Martin A (eds.), 6th International Colloquium in Relationship Marketing, 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, pp. 23 - 55, presented at 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, 07 December 1998 - 08 December 1998
    Conference Papers | 1998
    Styles CW; Patterson PG; Ahmed FU, 1998, 'International business partnerships: a research programme in Australasia', in Gray S; Nicholas S (ed.), ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, pp. 413 - 421, presented at ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, 13 November 1998 - 14 November 1998
    Conference Proceedings (Editor of) | 1998
    Styles C; Hersch L, (ed.), 1998, 'International joint ventures: A political economy framework', The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, New Zealand, presented at The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, New Zealand, 01 January 1998 - 31 December 1998
    Conference Papers | 1997
    Patterson PG; Ahmed FU; Styles CW, 1997, 'Relationship commitment in international business partnerships: Antecedents and outcomes', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 624 - 638, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
    Conference Papers | 1997
    Uncles MD; Styles CW, 1997, 'The state and health of marketing management in Australia', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 306 - 307, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
    Conference Papers | 1996
    Styles CW; Ambler T, 1996, 'A relational explanation of export performance', in EMAC: European Marketing Academy Conference (1996), EMAC: European Marketing Academy Conference (1996), Budapest, Hungary, presented at EMAC: European Marketing Academy Conference (1996), Budapest, Hungary, 14 May 1996 - 17 May 1996
    Conference Papers | 1995
    Styles CW, 1995, 'Export marketing: A relational perspective', in Export marketing: A relational perspective, 7th Biennial World Marketing Congress, Melbourne VIC, Australia, presented at 7th Biennial World Marketing Congress, Melbourne VIC, Australia, 01 January 1995 - 01 January 1995
    Preprints |
    Chandra Y; Styles CW; Wilkinson I, Opportunity Portfolio: Moving Beyond Single Opportunity Explanations in International Entrepreneurship Research, , http://dx.doi.org/10.2139/ssrn.2518958
    Preprints |
    Chandra Y; Styles CW; Wilkinson I, The Recognition of First Time International Entrepreneurial Opportunities: Evidence from Firms in Knowledge-Based Industries, , http://dx.doi.org/10.2139/ssrn.2519947

  • 2007-2011 Determinants of location choice for foreign investment. $210,000 from NSW Department of State and Regional Development.
  • 2002-2004 An investigation of export performance determinants across service types. $83,000 ARC Discovery grant
  • 2001 Case study analysis to assess drivers of success/failure of Australian service exporters. $40,550 Australian Trade Commission (Austrade)
  • 1998-2001 A dyadic investigation of the relationship processes leading to successful market entries in East Asian markets. $270,000 ARC SPIRT grant (with Austrade as the industry partner)

  • 2009: Best paper, International Marketing Review (with Y.Chandra and I. Wilkinson)
  • 2006 - 2007: Recognised as one of the 'top 10' reviewers for the International Marketing Review
  • 2005: Best Paper, International and Cross-cultural Marketing track, 2005 Australian New Zealand Marketing Academy conference
  • 2001: Overall Best Paper, 2001 Australian New Zealand Marketing Academy conference
  • 2000: Runner-up, Best Paper 2000, Australian Journal of Management
  • 1997: Winner, Academy of Marketing Science (USA) Doctoral Dissertation competition
  • 1994: Best Paper 1994, International Marketing Review
  • 1994 - 1996: London Business School PhD Scholarship
  • 1988: Best Student completing a Bachelor of Commerce with Honours at the University of Western Australia
  • 1987: Highest aggregate of marks in the four core marketing subjects of the Bachelor of Commerce at the University of Western Australia

Memberships - Editorial Boards

  • International Marketing Review
  • British Journal of Management
  • Ad hoc reviewer for: Journal of International Business Studies; Journal of Business Venturing; Journal of World Business; Journal of Business Research
  • Special Issue editor (with Sid Gray): 'New Perspectives on International Entrepreneurship', International Marketing Review (23:5)

Memberships - Company Boards, Professional Associations

  • Previously served as member of the National Advisory Board of the Australian Marketing Institute and was an elected member of the Australian New Zealand Marketing Academy (ANZMAC) Executive.
  • Served on the Austrade Tertiary Education Advisory Board, which provided advice and conducts projects to improve teaching resources in International Marketing / Business

In the Media

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