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Ms Nataliia Laba

Ms Nataliia Laba

Casual Academic

Master of Philology (Hons), Lecturer of English and French; BA (English Language and Literature)

Arts, Design & Architecture
School of the Arts and Media

I am a PhD Candidate and a Casual Academic at the School of the Arts and Media at UNSW and a sessional lecturer in Business Communications (MBA) at the Australian Catholic University. My research interests include communication design, multimodality, image-centricity of new media texts, and visual identities. 

I am using a discourse-analytic approach informed by social semiotics to explore how Australian universities communicate their (multimodal) brand via two foregrounded organizational principles, design and visuality. 

 
E-mail
n.laba@unsw.edu.au
  • Book Chapters | 2023
    Laba N, 2023, 'Organizational identity design', in Organizational Semiotics, Routledge, pp. 73 - 98, http://dx.doi.org/10.4324/9781003049920-4
    Book Chapters | 2023
    Laba N, 2023, 'Organizational identity design: The evolution of a university web homepage', in Organizational Semiotics Multimodal Perspectives on Organization Studies, pp. 73 - 98, http://dx.doi.org/10.4324/9781003049920-4
  • Journal articles | 2025
    Laba N; Roman N; Parmelee JH, 2025, 'Memory of the multitude and representation in AI-generated images of war', Memory Mind and Media, 4, http://dx.doi.org/10.1017/mem.2025.10011
    Journal articles | 2025
    Laba N, 2025, 'Whose imagination? Conflicting narratives and sociotechnical futures of visual generative AI', AI and Society, http://dx.doi.org/10.1007/s00146-025-02675-2
    Journal articles | 2025
    Thomson TJ; Pfurtscheller D; Lobinger K; Laba N; Christ K, 2025, 'Visual literacies in transition: multimodal co-production with generative AI', Journal of Visual Literacy, http://dx.doi.org/10.1080/1051144X.2025.2566592
    Journal articles | 2024
    Laba N, 2024, 'Beyond magic: Prompting for style as affordance actualization in visual generative media', New Media and Society, http://dx.doi.org/10.1177/14614448241286144
    Journal articles | 2024
    Laba N, 2024, 'Engine for the imagination? Visual generative media and the issue of representation', Media Culture and Society, 46, pp. 1599 - 1620, http://dx.doi.org/10.1177/01634437241259950
    Journal articles | 2024
    Laba N, 2024, 'From image to identity icon: Discourses of organizational visual identity on Australian university homepages', Discourse and Communication, 18, pp. 768 - 788, http://dx.doi.org/10.1177/17504813241241662
    Journal articles | 2022
    Laba N, 2022, 'Book review: Reading Images: The Grammar of Visual Design', Visual Communication, http://dx.doi.org/10.1177/14703572211069606
  • Preprints | 2025
    Laba N, 2025, Data imperative, creative practice, and public opinion about visual generative AI in 2024, http://dx.doi.org/10.31124/advance.175033196.65562132/v1
    Other | 2025
    Dean S (ed.), 2025, We teach young people to write. In the age of AI, we must teach them how to see, http://dx.doi.org/10.64628/aa.vycmyjppk
    Conference Papers | 2020
    Laba N, 2020, 'Multimodal discourse of university websites: The social semiotic landscape', presented at Doctoral Colloquium of #AoIR2020: The 21st Annual Conference of the Association of Internet Researchers, 27 October 2020 - 31 October 2020
    Conference Presentations | 2019
    Laba N, 2019, 'Multimodal discourse of hypermodal web pages: A semiotic landscape of the enterprise university', presented at Multimodal Research 2019 – International Conference, AUT Multimodal Research Center, 08 December 2019 - 11 December 2019, https://mrc2019.aut.ac.nz/
    Conference Presentations | 2019
    Laba N, 2019, 'Reconfigured discourse in a technologically mediated environment: Compositional meanings of university websites', presented at New Ideas and their implementation in Arts and Social Sciences, UNSW Sydney, 14 August 2019 - 16 August 2019
    Conference Papers | 2014
    Laba N; Moysey L, 2014, 'Шляхи реалізації сугестивного маркування в гендерно-спрямованих текстах англомовної реклами / Means of suggestive marking in gender-directed English advertising texts (Trans.)', Kharkiv, Ukraine, pp. 102 - 104, presented at The III State International Conference of Germanic Linguists, Kharkiv, Ukraine, 05 April 2014, https://www.academia.edu/7212847/
    Conference Papers | 2014
    Laba N; Moysey L, 2014, 'Шляхи реалізації сугестивного маркування в гендерно-спрямованих текстах англомовної реклами / Means of suggestive marking in gender-directed English advertising texts (Trans.)', Kharkiv National University Press, Kharkiv, pp. 102 - 104, presented at The III State International Conference of Germanic Linguists, Kharkiv, 05 April 2014, http://dx.doi.org/10.26190/unsworks/27304

RTP PhD Scholarship – $96,000 across 3.5 years

  • Elected Member to UNSW Academic Board (2019-Now)
  • Member of the University Research Committee (URC) (2019-Now)
  • Ally @ UNSW at the Division of Diversity and Inclusion (2020-Now)

My Teaching

ARTS2094 Visual Communication