I am a consumer behaviour researcher. My primary research interests focus on studying the influence of emotions on consumer judgment and decision making, including choice and consumption. Specifically, I examine how discrete emotional states such as anger, happiness, and sadness, affect various aspects of consumer behavior. Given the rise in obesity and the long-term concerns regarding its impact on consumer and societal welfare, I am specifically interested in food consumption and the various factors that influence it, including emotions. I further explore the implications of these effects for stakeholders such as managers, public policy officials, and consumers, and tests strategies to mitigate the sometimes deleterious influence of emotions on consumers.
Selected Honours and Awards:
2019: Research Excellence Commendation, UNSW Business School, UNSW Sydney.
2018: Outstanding Postgraduate Research Supervision Award, The Arc Postgraduate Council, UNSW Australia.
2007: Outstanding Publication of the Year, School of Business Administration, University of Mississippi
Selected Professional Services:
Associate Editor, Marketing for the Australian Journal of Management, 2017-.
Program Committee Member, Association for Consumer Research (ACR) Conference, Seattle, US, 2021.
Track Co-chair (Consumer Behaviour), Australia and New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, 2021.
Program Committee Member, Association for Consumer Research (ACR) Conference, Atlanta, US, 2019.
Faculty Mentor, Doctoral Colloquium, Australia and New Zealand Marketing Academy (ANZMAC) Mid-Year Doctoral Colloquium, Sydney, Australia, 2019.
Ad Hoc Reviewer for Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Social
Psychology, and Motivation and Emotion
Reviewer for ACR, SCP, and AMA conferences
Association for Consumer Research
Society for Consumer Psychology
Australian & New Zealand Marketing Academy
European Marketing Academy
UNSW Business School Profile:https://www.business.unsw.edu.au/our-people/nitikagarg