Dr Olivia Inwood

Dr Olivia Inwood

Operations Division
Kensington Colleges

I am a PhD Candidate in the School of the Arts and Media, Faculty of Arts and Social Sciences at UNSW.

My PhD research is broadly situated in the disciplines of linguistics and social media. More specifically, I am researching how deceptive communication, mis/disinformation and moral panics are enacted on YouTube. This involves applying methods in systemic functional linguistics, digital data extraction and corpus linguistics, to analyse the metadata, visual content, transcripts and comment sections of YouTube videos based around three case studies. I am interested in how evaluative language and salient visual content is constructed in YouTube videos that spread deceptive communication. I am also interested in affiliation, in terms of understanding how YouTube audiences align or dis-align with discourses spreading deceptive communication and/or moral panics. My research will provide a new framework to understand how various forms of mis/disinformation are constructed on YouTube through an emphasis on affiliation and will contribute to the growing areas of deceptive communication detection processes and digital information/media literacy policies.

My website: http://www.oliviainwood.com




Inwood, O. & Zappavigna, M. (in press). Ambient affiliation, deceptive communication, and moral panic: Negotiating social bonds in a YouTube internet hoax. Discourse and Communication. 15(3).




Inwood, O. & Zappavigna, M. (in preparation). The ID2020 Conspiracy Theory in YouTube Video Comments during COVID-19: Bonding Around Religious, Political, and Technological Discourses. Discourses of and about Conspiracy Theories. Edited by Ruth Breeze, Massimiliano Demata, Virginia Zorzi and Angela Zottola. John Benjamins Publishing. (Expected publication 2022).


  • Book Chapters | 2022
    2022, 'Chapter 11. The ID2020 conspiracy theory in YouTube video comments during COVID-19', in Conspiracy Theory Discourses, John Benjamins Publishing Company, pp. 241 - 266, http://dx.doi.org/10.1075/dapsac.98.11inw
    Book Chapters | 2022
    2022, 'The ID2020 conspiracy theory in YouTube video comments during COVID-19 Bonding around religious, political, and technological discourses', in Discourse Approaches to Politics, Society and Culture, pp. 241 - 266, http://dx.doi.org/10.1075/dapsac.98.11inw
  • Journal articles | 2023
    2023, 'Conspiracy Theories and White Supremacy on YouTube: Exploring Affiliation and Legitimation Strategies in YouTube Comments', Social Media and Society, 9, pp. 205630512211504 - 205630512211504, http://dx.doi.org/10.1177/20563051221150410
    Journal articles | 2022
    2022, 'A Systemic Functional Linguistics Approach to Analyzing White Supremacist and Conspiratorial Discourse on YouTube', Communication Review, 25, pp. 204 - 234, http://dx.doi.org/10.1080/10714421.2022.2129122
    Journal articles | 2021
    2021, 'Ambient affiliation, misinformation and moral panic: Negotiating social bonds in a YouTube internet hoax', Discourse and Communication, 15, pp. 281 - 307, http://dx.doi.org/10.1177/1750481321989838
    Journal articles | 2021
    2021, 'Ideology, attitudinal positioning, and the blockchain: a social semiotic approach to understanding the values construed in the whitepapers of blockchain start-ups', Social Semiotics, http://dx.doi.org/10.1080/10350330.2021.1877995
  • Preprints | 2022
    2022, The Meta-Meta Selfie: A Social Semiotic Approach for Analysing Vibe Shifts in Pandemic Times, , http://dx.doi.org/10.31235/osf.io/h475w