As a researcher, Tania focuses on organisational and behavioural innovation. Her work appears in the Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, Marketing Intelligence and Planning, Journal of Marketing Education, International Journal of Innovation Management, among others. Tania’s research is predominantly applied and attracts close industry collaboration. Having worked with companies such as Fairfax, Flight Centre and McDonald’s, Tania’s work has received media attention in outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Director Magazine.
Tania’s scholarship in education is demonstrated by her publication of journal articles, and introductory Marketing textbook (McGraw Hill) that has achieved market leadership in the Australia & New Zealand region. In addition, her business-focused teaching case studies published with Ivey Publishing and Harvard Business Review, are internationally recognised as leading, with her Best Seller Award in 2019. Tania is co-Director of the Australia Business Case Network.
As an educator, Tania’s teaching excellence has been recognised with her appointment as a UNSW Scientia Education Fellow from 2017. Her approach to teaching and learning has attracted positive outcomes including student engagement, uplifted results and high satisfaction. Tania has received peer recognition at international, national, and university levels with prestigious awards including: the Marketing Management Association, Master Teacher Award (USA), the Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning (Aus), Pearson – ANZMAC Marketing Educator of the Year Award (Aus & NZ), UNSW Vice Chancellor's Award for Teaching Excellence, UNSW Business School Bill Birkett Award for Teaching Excellence.
As a leader, beyond research and education, Tania has served as Deputy Head at the School of Marketing, UNSW for five years. She has also served as President and Vice President of the Australian & New Zealand Marketing Academy (ANZMAC). ANZMAC is the foremost marketing academy in the region, representing marketing academics in Australia, New Zealand, and increasingly, Asia and Europe.
2019 Ivey Publishing Global Best Seller Award
2018 Marketing Management Association, Master Teacher Award (USA)
2017 UNSW Scientia Education Fellowship
2017 Business School, Bill Birkett Award for Teaching Excellence
2016 Honorable Mention, Turnitin Student Engagement Award (Australia)
2015 ANZMAC Best Paper in Marketing Strategy Track: ANZMAC Conference
2013 Citation for Contribution to Student Learning, Office of Learning and Teaching (national)
2012 ANZMAC Pearson Emerging Marketing Educator of the Year Award (Aus & NZ)
2011 Vice Chancellor’s Award for Teaching Excellence, UNSW
2011 Bill Birkett Award for Teaching Excellence, Australian School of Business, UNSW
PUBLIC SPEAKING & CONFERENCE PROCEEDINGS (selected only)
Bucic, T., Vigentini, L., & King, M. (2018). Disruptive innovation in marketing education: A personalized learning design. In L. Lindgren, L. Samii, & U. Sullivan (Eds.), The Future of Marketing Education is Now: 2018 Annual Fall Conference Proceedings (pp. 20-24). Kansas City, MO, USA: Marketing Management Association.
Kim, D., Bucic, T., Ngo, L. V., & Sinha, A. (2018). Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value. In 2018 Theory and Practice in Marketing Conference. UCLA, Los Angeles, CA.
Gill, O., Bucic, T., and Ngo, L. (2018) Deciphering successful new product launch: Finding balance between design form and function, and consumer innovativeness. In Proceedings of 2018 Global Marketing Conference, Tokyo, Japan.
Kim, D., Bucic, T., Ngo, L. V., & Sinha, A. (2016). Horizontal and vertical brand extensions impact on the case of automobile industry. In 38th ISMS Marketing Science Conference. Shanghai, China.
Nguyen, P., Ngo, L.V., Bucic, T., and Nguyen, P. (2015). Performance Implication of Cross-Functional Coopetition and Knowledge Sharing. In Proceedings of ANZMAC 2015, ANZMAC, Sydney, NSW. (*Best Paper in Track)
*Northey, G., Bucic, T., Chylinski, M., and Govind, R. (2014). The effect of collaborative learning on perceived engagement and academic outcomes. In Proceedings of ANZMAC 2014, ANZMAC, Brisbane, QLD. (*finalist for Best Paper in Track)
*Gill, O.P., Bucic, T., and Ngo, L. (2014). Innovators and New Product Adoption: Understanding, Capture and Prediction. In Proceedings of ANZMAC 2014, ANZMAC, Brisbane, QLD. (*finalist for Best Paper)
*Lasky, N., Bucic, T., and Ngo, L. (2013). Effectuation and Skunk Works. In Proceedings of Product Development Management Association (PDMA) 2013. Presented 18 October. Phoenix, Arizona, U.S.A. *Winner of PDMA Dissertation Award
*Robinson, L. And Bucic, T. (2008) A Conceptual Model of Team Efficacy, AMA Conference, USA. Fisher IMS & AMA ServSig Dissertation Award
Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, Bucic, Tania, & Kopanidis, Foula (2020). Marketing. North Ryde, N.S.W. McGraw-Hill Education Australia.
Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, Bucic, Tania, & Kopanidis, Foula (2017). Marketing. North Ryde, N.S.W. McGraw-Hill Education Australia.
Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, & Bucic, Tania (2015). Marketing. North Ryde, N.S.W. McGraw-Hill Education Australia.
Ashish Sinha, Jack Cadeaux and Tania Bucic (Eds) (2015) Innovation and Growth Strategies in Marketing. ANZMAC Conference Proceedings. ISSN: 1441-3582. 30th Nov-2nd Dec, Sydney, NSW, Australia.
CASE STUDIES (published by Ivey Publishing & Harvard Business School)
Bucic, T. and Garcia Mendez, A (2018) The Aldi Brand: Private Label Success in Australia. Ivey ID: 9B18A024. London, Canada: Ivey Publishing.
Garcia Mendez, A. and Bucic, T. (2018) Teaching Notes - The Aldi Brand: Private Label Success in Australia. Ivey ID: 8B18A024. London, Canada: Ivey Publishing.
Bucic, T. and Singh, G. (2018) Apple Watch: Innovation Resistance. Ivey ID: 9B18A005w. London, Canada: Ivey Publishing. [*Global Best Seller Award Received]
Singh, G. and Bucic, T. (2018) Teaching Notes - Apple Watch: Innovation Resistance. Ivey ID: 8B18A005w. London, Canada: Ivey Publishing. [*Global Best Seller Award Received]
2016-2020 Deputy Head, School of Marketing, UNSW Business School, UNSW Sydney
2020-2021 Board Member (ex-officio) ANZMAC: Australian & New Zealand Marketing Academy
2017-2020 President, ANZMAC: Australian & New Zealand Marketing Academy
2020 Co-Chair, Global Marketing Conference, Seoul, South Korea.
2018 Member, UNSW Academic Board
2017- UNSW Scientia Education Fellow (5 year appointment)
2017- Member, UNSW Scientia Education Academy
2017-2018 PhD Teaching Fellow Leader & Coordinator (program creator and lead)
2016- UNSW Business School Board
2016- Co-Director, Australian Business Case Network
2015 Co-Chair, ANZMAC Conference, UNSW Sydney
2015-2016 Vice President, ANZMAC: Australia & NZ Marketing Academy
2015-2016 Chair, ANZMAC Conference Committee
2013–2015 Secretary, ANZMAC: Australia & NZ Marketing Academy
2013–2015 Chair, ANZMAC Awards Committee
2013-2015 Chair, School of Marketing Education Committee
INVITED PRESENTATIONS/PUBLIC ADDRESS (on request)
My Research Supervision
2020- PhD, Rita Yuli Li: Fake Followers and Social Media Marketing Impact (TBC)
2017- PhD, Oanh Crystal Nguyen
2015-current PhD, Darren Sung Uk Kim: Growth strategies that work: Using brand extensions to create long terms firm value
2013-current PhD, Obaid Pervaiz Gill: Balancing product design innovativeness and consumer innovativeness for new product launch success
2011-2016, PhD, Nicole Lasky: Individual innovators, skunk works and radical innovation: An empirical investigation of the nature of individual innovators and the success drivers of skunkworks for radical innovation
2006-2010 PhD, Linda Robinson: Team efficacy and service team performance
2006 Masters, Tobias Erhardt, study abroad (Darmstadt University, Germany): Competition or coopetition for cottage industries?
2005 Honours, Linda Robinson: Examining the effects of leadership on team learning
MARK5813 Creativity and Innovation in Marketing (2020-) postgraduate [Experience score 100%]
*MARK1012 – Marketing Fundamentals (2017- current) – undergraduate n>1,000 [*Teaching Excellence Award Received]
*MARK2052 – Marketing Research (2004-2015) –undergraduate n >400 [*Teaching Excellence Award Received]
*MARK2085 – Consumer Centric Innovation (2015-2017) – undergraduate n >250 [*Teaching Excellence Award Received]
COMM5010 – Marketing, Management & Strategy (2014-2016) – postgraduate capstone n >80
GENC6001 – Marketing and the Consumer 2015 – undergraduate elective n >120